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Joseph Jaffe

Произведения автора 4

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Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
электронная книга
0
Год написания книги 2018
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
электронная книга
0
Год написания книги 2018
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Z.E.R.O. Zero Paid Media as the New Marketing Model
электронная книга
4.5
Год написания книги 2018
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the...
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Flip the Funnel. How to Use Existing Customers to Gain New Ones
электронная книга
0
Год написания книги 2018
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph...

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Дитя Эльфа и Погремушки
Дитя Эльфа и Погремушки
Ксения Корнилова
3.83
Умопомрачительная смесь разных жанров, очень увлекательно