Leaving Reality Behind: Inside the Battle for the Soul of the Internet

A’ NO LOGO’ for the net Generation – a no-holes barred story of the battle for the control of the internet, that reads like a thriller.In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, eToys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, etoy.com, a group of cutting-edge European artists, hungry for fame, who used the Internet as their canvas.The ensuing battle sharply focused attention on the conflict at the very heart of the Internet: was it for the joy of the many or the exponential…