The Riddle. Where Ideas Come From and How to Have Better Ones

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, «Where will the next big idea come from?» In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or «a-ha! moments.» In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making «Eureka momen…