In consequence of the state of affairs described above, the principal object of German policy in the United States before the war was to try to bring about a more satisfactory understanding between the two peoples. Prince Henry's journey to America, the exchange of University professors and school teachers, which took place on this occasion, the visits of the two fleets, the American Institute in Berlin, and similar more or less successful undertakings served the same purpose. German diplomatic representatives were instructed to promote this policy with all their power. When I was appointed Ambassador in Washington, the Kaiser's and the Chancellor's principal injunction, in taking leave of me, was that I should enlighten public opinion in the United States regarding the peaceful and friendly intentions of German policy. Prince Bülow also said to me that I must without fail bring the negotiations about an Arbitration Treaty with the United States, which had been left unfinished owing to the death of my predecessor, to a satisfactory conclusion. Despite these definite instructions, the German Government, as I have already pointed out, ultimately blundered and stumbled over legal quibbles. In any case, however, Prince Bülow had meanwhile vacated his office. The effect upon the American mind of our obstruction of this matter should not be under-estimated. It helped not a little to convince public opinion in the United States of the alleged warlike intentions of the German people.
In accordance with American custom, the semi-official and semi-private activities concerned with fostering a better understanding between the two States had to be published to the whole world, and this had the inevitable disadvantage of provoking opposition, both in Germany and in the United States, among all those who had reasons for being hostile. Unfortunately, the official representatives of Germany in Washington were always a thorn in the side of a certain section of the German Press, whenever they tried, in consideration of the American attitude of mind and social customs, to introduce a warmer feeling into the relations between the two sides. Even in the time of my predecessor, Speck von Sternburg, the German Embassy was on such occasions charged with softness and an excessive desire to become adapted to American ways; and this remained the case during my tenure of office.
Our Press in general, moreover, never revealed a sufficient amount of interest or understanding in regard to American affairs. There were only a very few German newspaper correspondents in the United States, and those that did happen to be there were too poorly paid to be able to keep properly in touch with American social life. About twelve months before the war, the well-known wealthy German-American, Hermann Sielcken, offered to help me out of this difficulty by undertaking to pay the salary of a first-rate American journalist, of German origin, who was to reside in Washington, and act as the representative there of Wolff's telegraphic bureau. I immediately took steps to organize this telegraphic service. Very shortly afterwards, however, I was informed by Berlin, that the telegrams would be too expensive, as the subject was not of enough interest, and in this case the Wolff Bureau would only have had to defray the cost of the actual telegrams. This was the way the supply of news was organized in a country that imagined it was practising world-politics.
Mr. Wilson took up his quarters in the White House, Washington, about a year before the war, and opened his period of office with several internal reforms. Then came the American-Mexican crisis, and relations with Europe in general, and Germany in particular, therefore, fell somewhat into the background.
Woodrow Wilson was a University don and an historian. His works are distinguished by their brilliant style and the masterly manner in which he wields the English language – a power which was also manifested in his political speeches and proclamations. Mr. Wilson sprang into political and general fame when he was President of the University of Princeton, and was elected as Governor of the State of New Jersey. Even in those days he displayed, side by side, on the one hand, his democratic bias which led him violently to oppose the aristocratic student-clubs, and on the other, his egocentric and autocratic leanings which made him inaccessible to any advice from outside, and constantly embroiled him with the governing council of the University. As Governor of New Jersey, The Holy Land of "Trusts," Mr. Wilson opened an extraordinarily sharp campaign against their dominion. Mr. Roosevelt, it is true, had spoken a good deal against the trusts, but he had done little. He could not, however, have achieved much real success, because the Republican Party was too much bound up with the trusts, and dependent on them. At the time when Mr. Roosevelt wanted to take action, he also succeeded in splitting up his party, so that real reform could only be expected from the Democratic side. The conviction that this was so was the cause of Mr. Wilson's success in the Presidential election of 1912.
In regard to external politics, Mr. Wilson was pacifistic, as was also his party; whereas the Imperialists belonged almost without exception to the Republican Party. In spite of "Wall Street," and the influence of English ideas and opinions upon American society, Pacifist tendencies largely prevailed in the United States before the outbreak of the Five-Years War; how much more was this the case, therefore, when Mr. Wilson, in accordance with American custom, gave the post of Secretary of State to the politician to whose influence he owed his nomination as candidate for the Presidency by the Democratic Party. Thus did Mr. William Jennings Bryan attain to the dignity of Secretary of State after he had thrice stood as a candidate for the Presidency without success.
In all political questions, Mr. Bryan followed a much more radical tendency than Mr. Wilson. His opponents call him a dishonest demagogue. I, on the contrary, would prefer to call Mr. Bryan an honest visionary and fanatic, whose passionate enthusiasm may go to make an exemplary speechmaker at large meetings, but not a statesman whose concern is the world of realities. He who in his enthusiasm believes he will be able to see his ideal realized in this world next Thursday week is not necessarily dishonest on that account, even if he overlooks the fact that things are going very badly indeed.
It was believed in a large number of circles that Mr. Bryan would not accept the post of Secretary of State, for even at that time everybody who was in the know was already aware that Mr. Wilson could only tolerate subordinates and not men with opinions of their own. Mr. Bryan, however, felt the moral obligation, at least to attempt to give his radical views a chance of succeeding, and declared, as he took over the post, that so long as he was Secretary of State the United States would never go to war. He even wanted this principle to be generally accepted by the rest of the world, and with this end in view, submitted to all foreign Governments the draft of an Arbitration and Peace-Treaty, which was to make war utterly impossible in the future. As is well known, the German Government, unlike all the others, refused to fall in with Mr. Bryan's wishes. The Secretary of State was a little mortified by this, even though he still hoped that we should ultimately follow the example of the other Powers. Every time we met, he used to remind me of his draft Arbitration Treaty, which I had forwarded to Berlin. Later on I often regretted that we did not fall in with Mr. Bryan's wishes; who, by the by, during the war, again returned to the question, but in vain. If the treaty had been signed by us, it would most probably have facilitated the negotiations about the U-boat campaign.
The diplomatic corps in Washington thus found itself confronted by an entirely new situation. The Republican Party had been at the helm for sixteen years, and had now to vacate every one of the administrative posts. Even our personal intercourse with the President was governed by different formalities from those which existed in the days of his predecessors. Mr. Roosevelt liked to maintain friendly relations with those diplomats whose company pleased him. He disregarded the old traditional etiquette, according to which the President was not allowed to visit the Ambassadors or any private houses in Washington. The friendly relations that existed between Mr. Roosevelt and Baron Speck von Sternburg are well known. When in the year 1908, after this gentleman's decease, I assumed his post at Washington, Mr. Roosevelt invited me to the White House on the evening after my first audience, to a private interview, in which every topic of the day was discussed. Invitations of this kind were of frequent occurrence during the last two months of Roosevelt's administration, which, at the time of my entering office, was already drawing to its close. For instance, Mr. Roosevelt showed me the draft of the speech which after his retirement he delivered at the University of Berlin.
My dealings with President Taft were on the same footing; for he also was in favor of an amicable and unconventional relationship. On one occasion he invited me to join him in his private Pullman on a journey to his home in Cincinnati, where we attended the musical festival together. On another occasion, he suddenly appeared, without formal notice, at the Embassy, while we were holding a ball in honor of his daughter, and later on he accepted an invitation to my daughter's wedding.
President Wilson, who by inclination and habit is a recluse and a lonely worker, does not like company. He re-introduced the old etiquette and confined himself only to visiting the houses of Cabinet members, which had been the customary tradition. He also kept himself aloof from the banquets, which are such a favorite feature of social life in America, and severely limited the company at the White House. Thus the New Year Reception was discontinued entirely. This attitude on the part of the President was the outcome of his tastes and inclinations. But I certainly do not believe that he simply developed a theory out of his own peculiar tastes, as so often happens in life. I am more inclined to believe that Mr. Wilson regarded the old American tradition as more expedient, on the grounds that it enabled the President to remain free from all intimacy, and thus to safeguard the complete impartiality which his high office demanded. The peculiar friendship which unites Mr. Wilson with Mr. House is no objection to this theory, for the latter has to some extent always been in the position of a minister without portfolio. An adviser of this sort, who incurs no responsibility by the advice he gives, is more readily accepted by American opinion than by any other, because the President of the United States is known to be alone and exclusively responsible, whereas his ministers are only looked upon as his assistants.
Generally speaking, the political situation in the United States before the Five-Years War was as follows: On the one hand, owing to the influence of English ideas, which I have already mentioned, it was to be expected that a feeling of sympathy with the Entente would probably preponderate in the public mind; while on the other hand, owing to the general indifference that prevailed with regard to all that happened in Europe, and to the strong pacifist tendencies, no interference in the war was to be expected from America, unless unforeseen circumstances provoked it. At all events it was to be feared that the inflammability of the Americans' feelings would once again be under-estimated in Germany, as it had been already. It has never been properly understood in our country, despite the fact that the Manila and Venezuela affairs might have taught us a lesson in this respect. The juxtaposition in the American people's character of Pacifism and an impulsive lust of war should have been known to us, if more sedulous attention had been paid in Germany to American conditions and characteristics. The American judges affairs in Europe, partly from the standpoint of his own private sentiment of justice, and partly under the guidance of merely emotional values; but not, as was generally supposed in Germany, simply from a cold and business-like point of view. If this had been reckoned with in Germany, the terrible effect upon public opinion in America of the invasion of Belgium and of the sinking of the Lusitania– particularly in view of the influence of English propaganda – would have been adequately valued from the start.
On May 17th, 1915, in a report addressed to the Imperial Chancellor, I wrote as follows:
"It is not a bit of good glossing over things. Our best plan, therefore, is frankly to acknowledge that our propaganda in this country has, as the result of the Lusitania incident, completely collapsed. To everyone who is familiar with the American character this could have been foreseen. I therefore beg leave to point out in time, that another event like the present one would certainly mean war with the United States. Side by side in the American character there lie two apparently completely contradictory traits. The cool, calculating man of business is not recognizable when he is deeply moved and excited – that is to say, when he is actuated by what is here called 'emotion.' At such moments he can be compared only to an hysterical woman, to whom talking is of no avail. The only hope is to gain time while the attack passes over. At present it is impossible to foresee what will be the outcome of the Lusitania incident. I can only hope that we shall survive it without war. Be this as it may, however, we can only resume our propaganda when the storm has subsided."
Here I should like to intrude a few of my own views regarding the importance of public opinion in the United States.
In Europe, where people are constantly hearing about the truly extraordinary and far-reaching authority of the American President – the London Times once said that, after the overthrow of the Russian Czar, the President of the United States was the last remaining autocrat – it is difficult to form a correct estimate of the power of public opinion in the Union. In America, just as no mayor can with impunity ignore the public opinion of his city, and no governor the public opinion of his state, so the President of the Republic, despite his far-reaching authority, cannot for long run counter to the public opinion of his country. The fact has often been emphasized by Mr. Wilson himself, among others, that the American President must "keep his ear to the ground" – that is to say, must pay strict attention to public opinion and act in harmony with it. For the American statesman, whose highest ambition consists either in being re-elected, or at least in seeing his party returned to power, any other course would amount to political suicide; for any attempt at swimming against the tide will certainly be avenged at the next elections.
It must be remembered that public opinion in the United States is seldom so homogeneous and unanimous a thing as, for example, in England. Particularly in questions of foreign politics, public opinion in the Union, stretching, as it does, over a whole continent, reacts in widely varying ways in different localities, and to a very different degree. Thus, in the States bordering on the Atlantic coast, which are more closely in touch with the Old World, there is, as a rule, a very definite public opinion on European questions, while the West remains more or less indifferent. On the other hand, in the Gulf States a very lively interest is taken by the public in the Mexican problem, and the Pacific States are closely concerned with the Japanese question, matters which arouse hardly more than academic interest in other localities. This is also reflected in the American Daily Press, which does not produce papers exerting equal influence over the whole nation, but rather, in accordance with the customary geographical division of the Union into seven economic spheres of interest – namely, New York, New England, Middle Atlantic States, Southern States, Middle West, Western and Pacific States, comprises seven different daily presses, each of which gives first place to quite a different problem from the rest. It is true that the New York Press is certainly the most important mirror of American public opinion on European questions. Nevertheless, this importance should not lead to the erroneous assumption that the American Press and the New York Press are synonymous terms. The perusal of the latter does not suffice for the formation of a reliable judgment of American public opinion, with regard to certain questions which concern the whole nation; rather it is necessary also to study the leading papers of New England, the Middle Atlantic States, and particularly the West. The reports of German and English correspondents on feeling in America, which, as so often happens, are based purely on the New York Press, frequently play one false, if one relies on them for an estimate of the public opinion of the whole nation. The "Associated Press," therefore, makes it a rule with all questions of national importance, not only to reproduce extracts from the New York Press, but also to publish précis of the opinions of at least fifty leading journals from all parts of the Union.
The American daily papers are more important as a medium for influencing public opinion than as a mirror for reflecting it. The United States is the land of propaganda par excellence! Every important enterprise, of no matter what nature, has its Press agent; the greatest of all is the propaganda lasting for months, which is carried on before the biennial elections, and of the magnitude of which it is difficult for the average European to gain any conception. It is therefore not surprising that the political leaders of the country make very wide use of the Press in important questions of foreign politics, to influence public opinion in favor of the Government policy. Not only the great news agencies, but also all leading newspapers of the Union maintain their permanent special correspondents in Washington, and these are received almost daily by the Secretary of State, and as a rule once a week by the President. The information that they receive at these interviews they communicate to their papers in the greatest detail, without naming the high officials from whom it has emanated, and in this way they naturally act as megaphones through which the views of the Government are spread throughout the whole country. In foreign questions it was often striking how newspapers would hold back their comments until they had received in this way a mot d'ordre from Washington.
Of course this possibility for the Government to create opinion on concrete questions only applies so long as a firm public opinion has not already set in. As soon as the process of "crystallization," as it is called, is complete, there is nothing left for the Government but to follow the preponderating public opinion. Even a man like Mr. Wilson, who possesses an unusually high degree of self-will, has always followed public opinion, for the correct interpretation of which – apart from his own proverbial instinct – he commands the services of his secretary, Mr. Tumulty, and a large staff, as well as the organization of the Democratic party, which spreads through the length and breadth of the country. If, in a few exceptional cases, the President has set himself in opposition to public opinion, we might be sure that it would not be long before he again set his course on theirs.
CHAPTER II
THE GERMAN PROPAGANDA IN THE UNITED STATES
When I received the news of the murder of Archduke Francis Ferdinand, I was dining with the Spanish Ambassador at the Metropolitan Club in Washington. Signor Riano and I were not for a moment in doubt as to the very serious, peace-menacing character of the incident, but we found little interest in the matter among the Americans in the club, who, as always, regarded European affairs with indifference. As to the results of the murder, I received in Washington no information, either officially or through the Press.
I therefore, on the 7th July, began my usual summer leave, which had been granted a few weeks before. For the last time I crossed the ocean on one of the proud German liners, and, indeed, on the finest of our whole merchant fleet, the Vaterland. For the last time I saw, on my arrival, the port of Hamburg and the lower Elbe in all their glory. Germans who live at home can hardly imagine with what love and what pride we foreign ambassadors and exiled Germans regarded the German shipping-lines.
A few days after I had arrived in my home at Starnberg there began strong public excitement and uneasiness over the political situation. However, of late years so many crises had been successfully averted at the eleventh hour, that this time, too, I hoped up to the last minute that a change for the better would set in. It seemed as though the responsibility for a war was too great to be borne by anyone man – whoever he might be – who would have to make the final decision.
On the wonderful, still summer evening of the 1st August, we heard across the Starnberger Lake, in all the surrounding villages, the muffled beat of drums announcing mobilization. The dark forebodings with which the sound of the drums filled me have fixed that hour indelibly in my memory.
The following day was devoted to preparations for the journey to Berlin, where I had to receive instructions before returning with all possible speed to Washington. The journey from Munich to Berlin, which could only be made in military trains, occupied forty-eight hours.
In the Wilhelmstrasse I had interviews with the authorities, the substance of which was instructions to enlighten the Government and people of the United States on the German standpoint. In doing so I was to avoid any appearance of aggression towards England, because an understanding with Great Britain had to be concluded as soon as possible. The Berlin view on the question of guilt was even then very much the same as has been set down in the memorandum of the commission of four of the 27th May, 1919, at Versailles, namely, that Russia was the originator of the war.
Further, I was informed at the Foreign Office, that in addition to some other additions to the staff of the Washington Embassy, the former Secretary of State of the Colonial Office, Dr. Dernburg, and Privy Councillor Albert, of the Ministry of the Interior, were to accompany me; the former as representative of the German Red Cross, the latter as agent of the "Central Purchasing Company." Dr. Dernburg's chief task, however, was to raise a loan in the United States, the proceeds of which were to pay for Herr Albert's purchases for the aforesaid company. For this purpose the Imperial Treasury supplied us with Treasury notes, which could only be made negotiable by my signature. This gave rise later to the legend that Dr. Dernburg was armed with millions for propaganda purposes.
Our journey was wearisome but passed off without incident. In forty-eight hours we reached Rotterdam, where we boarded the Dutch steamer Noordam. As we went aboard we were all in high spirits, for we had seen everywhere in Germany a wonderful, self-sacrificing and noble enthusiasm. On the steamer, however, which incidentally was badly overloaded, the picture changed. We suddenly found ourselves surrounded by hostile feeling, and among our fellow-passengers there were only a few friendly to the German cause. The bitter daily struggle toward which we were travelling was to begin on the ship. We plunged straight into it, and tried as far as possible to influence our fellow passengers.
At Dover the ship was inspected by a British officer; the inspection, however, passed off without any inconvenience to us, as in those first days of the war the regulations of international law were still to some extent respected. We had already made all preparations to throw the Treasury notes overboard, in case we were searched. As a curiosity I mention a comic interlude that occurred after we had left Dover Harbor. A friendly German-American from a Western State, who did not know who I was, but had recognized me as a German, accosted me with the remark: "Take care that you don't expose yourself to annoyance; the people on board think you are the German Ambassador in Washington." The excellent man was overcome with amazement when I admitted my identity. We had not had our names entered on the passengers' list, but apart from this made no secret of our journey, as it was already known in Rotterdam.
After an eleven days' voyage, we landed in New York on the 23rd August. Our arrival was a relief, as during the journey we had been overwhelmed exclusively with enemy wireless reports of French victories. Every day we had received news of the annihilation of a fresh German Army Corps. In comparison with this mental torture, the cross-fire of questions from countless American Pressmen, not altogether friendly towards Germany, was comparatively easy to bear.
As is known, American public opinion at that time had been given a one-sided view of the causes and course of the war, for England, who, immediately after the declaration of war, had cut our Transatlantic cable, held the whole of the Transatlantic news apparatus in her hands. Apart from this, however, our enemies found from the beginning very important Allies in a number of leading American newspapers, which, in their daily issue of from three to six editions, did all they could to spread anti-German feeling. In New York the bitterest attacks on Germany were made by the Herald and the Evening Telegram, which were in close touch with France, as well as the Tribune and Times, which followed in England's wake; somewhat more moderate were the Sun and the Globe; the only neutrals were the Evening Post and the American. Outside New York the Press raged against us, particularly in New England and the Middle-Atlantic States. In the South and West we were also baited by the Press, but with considerably less intensity. The only papers which could be called neutral were those of the Hearst Press, which took up an outspoken National-American standpoint, and, in addition, the Chicago Tribune, the Washington Post, and a few minor newspapers. It was already very significant that papers like the Boston Transcript, the Brooklyn Eagle, the Baltimore Sun, and a few others opened their letter-boxes to anti-German articles, which, it is true, they condemned with fair regularity in their leading articles or editorial notes. Against this campaign, fed systematically and daily with British propaganda information – especially on the subject of German atrocities in Belgium – the small number of papers in the German language, which, moreover, were little heeded by public opinion, and at the head of which stood the old New Yorker Staatszeitung and the courageous weekly Fatherland, founded shortly after the outbreak of war by the young German-American, G. S. Vierick, could make but little headway.
On my arrival in New York, and during the next few weeks, I made an honest effort by daily interviews of the representatives of the leading daily newspapers to explain the German standpoint to the American public. I soon noticed, however, that these efforts were not only practically fruitless but that they were even fraught with certain dangers for me. The daily struggle with the Press was threatening to undermine my official position and to compromise my relations with the Washington Government so seriously that I should not have been in a position to carry through with success the diplomatic negotiations which were likely to be called for. I therefore considered it as my duty to the German people to give up, as far as I personally was concerned, all propaganda in favor of the German cause. Certainly I have had a good deal further to do with American journalists until the final rupture; but I categorically refused to grant interviews or to receive newspaper correspondents who were not prepared to treat my statements purely as confidential, private information.
I should like to take this opportunity to remark that the American journalist is far better than the reputation he enjoys in Europe. In spite of the hostile atmosphere which surrounded me in America I have never had to complain of an indiscretion. True, many minor New York reporters whom I did not receive invented statements which I had never made; but such experiences are common to all politicians in America. Moreover, the results of these journalistic tricks were almost always local and were easily contradicted. In Washington such things never occurred. The journalists there were quite extraordinarily capable and trustworthy men, who always behaved like "gentlemen." My relations with them remained very friendly to the last. In so far as I was not forced to keep silence for political reasons I have always told them the real truth. Of course, I was as little capable as the American journalists of foreseeing that the policy I was representing was doomed to ultimate failure.
Just at the time when I gave up personal propaganda in order to devote myself to my political and diplomatic activities in Washington, the financial mission of Secretary of State Dr. Dernburg had failed. President Wilson had stated clearly that it would be an unneutral act for loans to be raised in the Union by the combatant States. Our friends in high financial circles in New York regarded this decision as favorable to Germany, for they foresaw – what actually happened – that for every million received by us, our enemies would raise a hundred millions. As a result of this decision of the President, Privy Councillor Albert had to finance his purchases as far as possible privately, while Dr. Dernburg, whose time was not fully occupied by his duties as delegate of the Red Cross, which had meanwhile been organized by Geheim Oberregierungrat Meyer Gerhardt and Rittmeister Hecker, would have left America if there had remained any possibility of doing so. There was not, however, as the English inspected all neutral ships shortly after they left the American ports and – in flagrant contravention of international law, which only allows the arrest of persons who are already enrolled in the fighting forces – summarily arrested and interned every German capable of bearing arms. As Dr. Dernburg was thus an unwilling prisoner in New York he began to write articles on the world-war for the daily Press. He had a gift for explaining the causes of the war in a quiet, interesting manner, and particularly for setting out the German standpoint in a conciliatory form. His propaganda work therefore met with extraordinary success. The editors of newspapers and periodicals pressed him to contribute to their columns, and the whole New York Press readily printed all the articles he sent in to contradict the statements of the anti-Germans.
Out of this activity developed, in co-operation with the Foreign Office, Dr. Dernburg's New York Press Bureau, a solution of the propaganda question which was exceedingly welcome to me. As a private person Dr. Dernburg could say and write much that could not be said officially and therefore could not come from me. Consequently I took it for granted that – in spite of certain suggestions to the contrary – Dr. Dernburg would not be attached to the Embassy, which would only hamper his work, and also that the Press Bureau would retain its independent and unofficial character. I may take it as a well-known fact that Washington is the political, and New York the economic, capital of the United States, which has always resulted in a certain geographical division of the corresponding diplomatic duties. It naturally had its disadvantages that there should be, apart from the Consulate-General, four other independent German establishments in New York, namely, the offices of Dr. Dernburg, Privy Councillor Albert, the military attaché Captain von Papen and the naval attaché Commander Boy-Ed. In order to keep, to some extent, in touch with these gentlemen, I occasionally travelled to New York and interviewed them together in the Ritz-Carlton Hotel, where I usually stayed and in which Dr. Dernburg lived; for their offices, scattered as they were over the lower town, and which, moreover, I never entered, were unsuitable for the purpose. Our mutual personal relations were always of the best. On the other hand, it was naturally difficult to make any headway with our official business, since each received independent instructions from Berlin. This was least the case with Dr. Dernburg, because his responsible authority as far as propaganda was concerned was partly the Foreign Office itself and partly the semi-official "Central Office for Foreign Service." The other three gentlemen, however, were all responsible to home departments other than mine. Captain von Papen and Commander Boy-Ed frequently held back from me the instructions they had received from Berlin in order not to embarrass the Embassy by passing on military or naval information. Financially, too, the four officials were completely independent and had their own banking accounts, for which they had to account individually to their respective departments at home. Only Privy Councillor Albert had, for the purchase on a large scale of raw material, definite funds which were in any event under my control. Concerning the activities of these four gentlemen, countless legends have been spread in America and in part have found their way to Germany. In spite of all the reproaches levelled against them, and indirectly against myself, with regard to propaganda – I shall speak of the so-called conspiracies in Chapter V. – nothing has reached my ears of which these gentlemen need in any way be ashamed. Individual mistakes we have, of course, all made; in view of the ferocity and protraction of the struggle they were inevitable. But in general the German propaganda in America in no way deserves the abuse with which it has been covered, in part, too, at home. If it had really been so clumsy or ineffective as the enemy Press afterwards claimed, the Entente and their American partisans would not have set in motion such gigantic machinery to combat it. One need only read G. Lechartier's book, "Intrigues et Diplomaties à Washington," to see what importance was attached to our propaganda by the enemy. In spite of all the bitterness which the author infuses into his fictitious narration, admiration for the German activity in the United States shines through the whole book. Further, at the end of 1918 a Commission of the Senate appointed to investigate German propaganda, as a result of the publication of protocols on this subject, repeatedly stated that its work had in no way been in vain, but rather its after effects had made themselves strongly felt "like poison gas" long after America's entry into the war. One may well venture to say that, had it not been for the serious crisis caused by the submarine war, it would probably in time have succeeded in completely neutralizing the anti-German campaign.
As regards our justification for openly championing the German cause before the people of the United States by written and spoken word, this is self-evident in a country which recognizes the principles of freedom of the Press and free speech. Apart from this, however, the American Government have themselves provided a precedent in this connection during the civil war, when President Lincoln in 1863 sent to England the famous preacher, Henry Ward Beecher, whose sympathies were strongly on the side of the Federals. Through his speeches, afterwards published as "Patriotic Addresses," he did much towards swaying public opinion in favor of the Northern States. In this war, too, America, after abandoning her neutrality, has carried out vigorous propaganda in neutral countries, as is shown by the mission of the well-known New York supporter of woman suffrage, Mrs. Norman Whitehouse, under the auspices of the official Press Bureau and with the special approval of Secretary of State Lansing. Moreover our justification has been expressly upheld by a statement of Commissioner Bruce Bielaski of the American Law Department, who appeared as chief witness against us before the above mentioned Commission of Inquiry. He declared that there was no law in the United States which, before her entry into the war, rendered illegal German or any other foreign propaganda. Why all this noise then? – it is reasonable to ask. Why, then, has the suggestion persisted at home and abroad, almost from the appearance of Dr. Dernburg until the present day, that we had, with our propaganda campaign, made ourselves guilty of treachery to the United States?
From the moral point of view, too, no exception can be taken to the German propaganda. The United States was neutral and wished to remain so. The German propaganda was working for the same end. I have never heard of a single case of bribery by our representatives. If money was spent on our side, it was purely for the purpose of spreading articles and pamphlets pleading United States neutrality. Applications were frequently made to us by writers and editors who from inner conviction were ready to write and circulate articles of this kind, but were not financially in a position to do so. The leaders of German propaganda would surely have been neglectful of their duty if in such cases they had not provided the necessary funds. All Governments in the world have always proceeded in a similar way, and in particular that of the United States since their entry into the war, as is shown by the case of the Freie Zeitung of Bern – therefore equally in a neutral country. These facts must throw a strange light on the inquiry of the American Senate into German propaganda, delayed as it was until last winter and carried through with such elaborate machinery. It is obvious that beneath it all there lay – what irony! – a purely propagandist purpose, namely, that of humiliating Germany in the person of her late official representative accredited to the United States, and to make her appear contemptible in the eyes of the uncritical public!
Whereas in the first months of the war no one in America had thought of connecting "German Propaganda" with anything shocking, our opponents afterwards succeeded in disseminating the idea that a few offences against the law committed by Imperial and American Germans represented an important, even the most important, part of the German propaganda work. So it was brought about that even in the time before America's entry into the war, everyone who openly stood up for Germany's cause was stamped by the expression "German Propagandist" as a person of doubtful integrity. The gradual official perpetuation of this admittedly misleading identification of our absolutely unexceptionable propaganda with a few regrettable offences against the American penal code – this and no other was the object of that inquiry by the Senate. The prejudicial headlines under which the published articles were printed, such as "Brewery and Brandy Interests" and "German-Bolshevist Propaganda," themselves sufficed to indicate that our propaganda was to be crucified between two "malefactors"; for to the average American citizen there is nothing more horrifying than the distillery on the one hand and Bolshevism on the other. In this connection I must not omit to mention that the great majority of the documents laid before the Commission had been secured by means of bribery or theft. It is also worth while to remind the reader of the significant words of Senator Reed, a member of the Commission, who said at one point in the examination: "I am interested in trying to distil some truth from a mass of statements which are so manifestly unfair and distorted that it is hard to characterize them in parliamentary language."
As for the fantastic figures with which the Americans have undertaken to estimate the cost of our propaganda, they rest – in so far as they are not simply the fruit of a malicious imagination – on the, to say the least of it, superficial hypothesis that all the money paid out by the different German offices from the outbreak of war until the breaking off of diplomatic relations between Germany and America, the amount of which has been arrived at on the strength of a minute scrutiny of the books of all the banks with which these offices have done business, were used for purposes of propaganda. As a matter of fact, of course, far the greater part of this outlay went to finance the very extensive purchases of Privy Councillor Albert as well as certain business transactions concluded by Captain von Papen, which will be discussed later. In comparison with this the sum we devoted to propaganda work was quite small. The Press Bureau was frequently very appreciably hampered by the fact that even for quite minor expenditure outside the fixed budget, previous sanction had to be obtained from Berlin. Consequently much useful work would have had to remain undone if, particularly in the first months of the war, self-sacrificing German-Americans to whom it was only of the slightest interest that the German point of view should be accurately and emphatically explained, had not placed small sums at the disposal of the leaders of our propaganda. In the two and a half years between the outbreak of war and the rupture between Germany and America the sums paid out from official funds for propaganda work in the Union – including minor contributions for other countries, as, for example, the pictures distributed from New York over South America and Eastern Asia – do not, all told, exceed a million dollars. That is surely only a small fraction of what England and France have expended during the war in order, in spite of very thorough preparation in peace time, to win over American public opinion to their cause. It is actually only a sixth of what, according to the Chicago Tribune on the 1st November, 1919, the official American Press Bureau of Mr. George Creel has spent in order to "cement enthusiasm for the war" during the eighteen months between America's entry into the war and the conclusion of the Armistice. The thirty-five to fifty million dollars which, according to the statements of our enemies, were swallowed up by German propaganda in the United States belong, therefore, to the realms of fable.
In this connection I must mention yet another, far more malicious legend, namely, the slander widely spread in America last year, that the funds collected in America for the German Red Cross were used to finance German propaganda. It is a fact that every dollar that went to the German Red Cross Delegation in New York was remitted to the home organization for which it was intended. Of course these funds were in the first place paid into the various New York banking accounts from which Dr. Dernburg drew the funds for the Press Bureau. But, as Captain Hecker has most definitely stated, their equivalent was remitted to Germany through the bank, regardless of the changes in the exchange.
Dr. Dernburg, in organizing the Press Bureau, availed himself of the assistance he found in New York. The suggestion, widely current in America and repeated by a member of the American Secret Service before the Senatorial inquiry, that this Press Bureau had formed, as it were, a part of the German mobilization, and that, therefore, the most skilled propaganda experts from Europe and the Far East had been gathered together in New York in order that, after a preliminary run there, they might be let loose on the American world, is a ridiculous invention. Just as Dr. Dernburg himself became a propagandist without any premeditation, so it was also the case with his colleagues. At first his only assistants were the New York Press Agent of the Hamburg-Amerika line, Herr M. B. Claussen, and after the entry of Japan into the war a Government official from that country who was unable to continue his journey to Germany, because the passport across the Atlantic granted him through the instrumentality of the State Department was rejected by the British authorities. This official, Dr. Alexander Fuehr, the interpreter of the Consulate-General in Yokohama, who had great experience in Press matters and possessed an intimate knowledge of American affairs, assisted by quite a small staff of assistants engaged in New York, issued the daily bulletins of the "German Information Service," which appeared for a year and consisted of translations of the substance of the German newspapers, comments on daily events and occasional interviews with people who had returned from Europe. It was Herr Claussens's duty to circulate the bulletins, the arrival of which was in no way kept secret, among the American Press, and to see to it that they should be reproduced as fully as possible, which was done, especially in the provincial Press.
Later, when the propaganda movement had developed to the extent of publishing and circulating leaflets, brochures and longer pamphlets, Dr. Dernburg decided to employ in the Press Bureau a well-known American publicist in the person of Mr. William Bayard Hale, who had already done good work, by speaking and writing, towards an unbiassed appreciation of the German point of view, and he was assisted by two younger New York journalists. Later, when the bureau took up war-picture and war-film propaganda, these were joined by two more young German Government officials, Dr. Mechlenburg and Herr Plage, who also were held up in America on their way from Japan. More than a dozen persons, including messengers, have never been employed by the Press Bureau at a time. Of the thirty-one trained propagandists imported from Germany who, according to Captain Lester's evidence before the Senatorial Commission, were supposed to have worked in the Press Bureau, in so far as their names were given in the protocols of the inquiry, we are assured by Herr Fuehr that not one was employed there!
In addition to his direction of the Press Bureau Dr. Dernburg, who continued with inexhaustible energy to write articles for the periodicals and instructive letters for the daily Press, was responsible for keeping in touch with the directors of the American Press. He also availed himself of invitations to speak in American and German circles, and sometimes in other places than New York. As far as I know he never founded any societies for propaganda purposes. On the other hand, when such societies which had arisen, without his influence turned to him, he of course supported them by word and deed.
For all questions of propaganda Dr. Dernburg had the assistance of a small committee nominated by himself and consisting, in addition to Herren Albert, Meyer Gerhardt and Fuehr, of a few American journalists and business men. It was his custom to confer with this committee once or twice a month, when the general situation, the prevailing fluctuations of public opinion and the probable influence of the propaganda material about to be published, were discussed in detail.
With this entirely improvised and, as will be seen, very modest machinery, Dr. Dernburg began his campaign. The enemy statement that the German propaganda in the United States had been actually organized many years before the war, so that in 1914 we might have ready at our disposal an organization with branches in every part of the country, is unfortunately devoid of any foundation. It is a regrettable fact that, in spite of my repeated warnings to the authorities, nothing was ever done on the German side before the war. It is well known that at that time the power of public opinion in democratic countries was very little understood in Germany. It was thought at home – which is typical of the objective, matter-of-fact German national character – that it was much more important that the right should be done than that it should be recognized as right by the public. Added to this was the under-estimation of the influence of the United States on the development of world politics.
Before the war no one in Germany had thought it possible that the Union would have to be reckoned with as a factor, much less a decisive factor, in a European war. This was a mistake, the effect of which unfortunately was felt until well into 1917 – the result was that there was never enough money available to keep in touch and co-operate with the American Press. As a matter of fact I had, in the course of my activities in Washington, personally entered into certain social relations with the proprietors of a few great American newspapers. But from Berlin no advances were made. Even with the German-American papers there was no organized connection, and they themselves did not work together in any way. It is true that for years there had been a business connection between the greatest American news-agency, the Associated Press, and the Wolff Telegraphic Bureau; as, however, the agency was not served direct with Berlin Wolff-telegrams, but by its own representatives there, this did not amount to much. England, on the other hand – quite apart from the close relationship resulting from a common language – had for years maintained and systematically cultivated the closest contact with the American Press. It followed, then, that on the outbreak of war the English influence on the American daily Press was enormous. It did not rest as exclusively as has been assumed in Germany on direct proprietary rights. I do not think that, with the exception of a single newspaper in one of the smaller cities any great American paper was directly bought by England. Here and there considerable blocks of American newspaper shares may have been in English hands and influenced the tendency of certain papers. If, however, it is true – as was credibly stated in Irish-American quarters during the first year of the war – that Lord Northcliffe boasted a year or two before the war of "controlling" seventeen American papers, it is difficult to believe that this influence of the English press-magnates was based on hard cash. Rather is it the case that certain newspapers received their otherwise very costly private news-service from England on very advantageous terms. To others, English writers of leading articles are said to have been attached, without cost to the newspaper – a scheme of which I have often heard in America, but which is difficult to prove, as all American newspapers maintain the strictest secrecy as to the origin of their leading articles. It is, however, common knowledge that with regard to European affairs the American news service was swayed by this entirely English organization. Until the outbreak of the war the American news agencies drew exclusively from English sources. Moreover, those newspapers which in the United States play a very important part, inasmuch as they are the fount of most of the new ideas by which the tone of the Press in influenced, were in a very considerable degree served from England. On the other hand, the wide field of cinematographic production was strongly influenced by the French film. In this way our enemies in the United States had, at the outbreak of war, a boundless and excellently prepared field for the propagation of their news, and the representation of their point of view, but more particularly for their attack on the German cause. In spite of this, however, they immediately inundated the Union with propagandist literature, particularly through the agents of the English shipping lines, who were scattered all over the country, and the well-known author and politician, Sir Gilbert Parker, sent from London tons of this matter to well-known American business men, professors and politicians.
On our side, it is true, and I should like to emphasize this to their credit, that on the outbreak of war the German-American newspapers took up our cause unhesitatingly and as one man. Further, they have, until America's entry into the war, honestly striven to win full justice for the American point of view, and to combat the unneutral leanings of the majority of the Americans and the slanderous attacks of our enemies. As, however, they are not accessible to the general public, who do not know German, and in particular scarcely ever come into the hands of the authoritative American political circles, their support remained more or less academic. Very valuable services were rendered to the German cause by the already-mentioned weekly paper Fatherland, which was printed in English; in view, however, of its reputation as a partisan journal, it naturally could not exert so deep an influence as the local daily papers, which carried on the English propaganda without allowing it to become too conspicuous. For telegraphic communication from Germany to America we had to rely solely on the two German wireless stations at Sayville and Tuckerton, erected shortly before the outbreak of war, and we soon succeeded, subject to American censorship, in getting a regular Press-service, which was spread, not only over the whole of the United States, but was also passed on to South America and East Asia. But in the first place, in spite of repeated extension and strengthening, these two stations were quite inadequate; in the second place, the Press-service never succeeded in adapting itself thoroughly to American requirements. The same may be said of most of the German propaganda literature which reached America in fairly large quantities since the third month of the war, partly in German and partly in not always irreproachable English. This, like the Press telegrams, showed a complete lack of understanding of American national psychology. The American character, I should like to repeat here, is by no means so dry and calculating as the German picture of an American business man usually represents. The outstanding characteristic of the average American is rather a great, even though superficial, sentimentality. There is no news for which a way cannot be guaranteed through the whole country, if clothed in a sentimental form. Our enemies have exploited this circumstance with the greatest refinement in the case of the German invasion of "poor little Belgium," the shooting of the "heroic nurse," Edith Cavell, and other incidents. Those who had charge of the Berlin propaganda, on the other hand, made very little of such occurrences on the enemy side, e.g., the violation of Greece, the bombing of the Corpus Christi procession in Karlsruhe, etc. One thing that would have exerted a tremendous influence in America, if its publicity had been handled with only average skill, was the sufferings of our children, women and old people as a result of the British hunger blockade – that they have made no attempt to bring to the notice of the world.
On the other hand they put themselves to the greatest possible trouble to lay "The Truth About the War" before American public opinion. This, however, fell on unfavorable ground, for the American does not care to be instructed. He had no interest in learning the "truth" which the German Press communications and explanatory pamphlets were so anxious to impress upon him. The American likes to form his own opinions and so only requires facts. The possibility of exerting influence therefore lies rather in the choice of the facts and the way in which they are presented, than in logical and convincing argument. It is all the easier to influence him by the well-timed transmission of skilfully disposed facts, since his usually very limited general knowledge and his complete ignorance of European affairs deprive him of the simplest premises for a critical judgment of the facts presented to him from the enemy side. It is quite incredible what the American public will swallow in the way of lies if they are only repeated often enough and properly served up. It all turns on which side gets the news in first; for the first impression sticks. Corrections are generally vain, especially as they appear as a rule in small print and in inconspicuous places. When, for example, the American Press got the first news of the "destruction" of Rheims cathedral from London and in the English version, no German correction, however well-founded, would succeed in removing the first impression.
Particularly ineffective in their influence on American public opinion – as may be said here in anticipation – have been the majority of our official Notes. In view of the subsequent ever-increasing interruption of the news service from Germany, they were the last and only means by which the German standpoint could be brought before the American people. Their effectiveness depended entirely on the impression that they made on American public opinion and not on the Washington Government; yet they were nearly always drawn up in Berlin in the form of juristic précis, propagandist but quite futile.