Bryan Bergeron

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest t…

What works, why it works, and how to evaluate a shared services program Shared services, a form of «internal outsourcing,» enables corporations to achieve economies of scale by creating a separat…

Chock-full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, str…

The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks. Berger…

Provides a complete overview of what XBRL is and how companies can use it effectively. Explains the benefits of XBRL to corporate executives (CEOs, CFOs). Written in nontechnical language that fi…

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to pract…