David A. Aaker

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электронная книга
0
Год написания книги 2018
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of...
электронная книга
0
Год написания книги 2018
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case...