Don Peppers

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professi…

[b]Every business on the planet is trying to maximize the value created by its customers [/b] Learn how to do it, step by step, in this newly revised Fourth Edition of [i]Managing Customer Experi…

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and comm…