Drop the Pink Elephant. 15 Ways to Say What You Mean...and Mean What You Say

As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles. EAMONN HOLMES, GMTV Presenter «[Drop the Pink Elephant]…tackle[s] every aspect of personal communication in a crisp, entertaining style.» THE PLAIN ENGLISH SOCIETY «There can be no whitewash at the White House.» (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. It is perhaps the most famous Pink Elephant in histo…