Triple Play

“Triple Play”is a combination of Internet access, voice communication (telephony), and entertainment services such as IP television and video on demand. The erosion of the traditional voice service, together with the ever-increasing competition between companies, is pushing the telecommunications industry towards a major shift in its business models. Customers want more services in a more flexible way. Today, this shift can only be carried out by offering converged services built around the Internet Protocol (IP). Triple Play, a bundle of voice, video, and data services for residential customers, is the basis of this new strategy. Hens and Caballero explain how and why th…