Storytelling for Media

It is, again, Juri Lotman who distinguishes the production of meaning in narrative and scientific texts when he writes:

“Scientific truth exists in one semantic field. Artistic truth exists simultaneously in several fields within their mutual correlation.” (249)

In scientific or instructive texts, such as instruction manuals, unambiguity is key. A mathematical formula should not allow room for interpretation but should communicate a clear calculation method. Artistic or narrative texts, on the other hand, permit an ambiguity from which a reader must first make sense.