How to Create an Idea If You Are Not Ogilvy

Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought? <br/> What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? <br/> What is the ideal product and how does it help to sell the real product? <br/> What is a powerful approach ad people can borrow from physicists and children? <br/> Why is the trial-and-error method a sure way to waste intellectual resources? <br/> How do you force competitors to advertise your services? <br/> What is functional blindness and how does it reduce human creativity? <br/> How can you compel a banker to …