A Greedy Man in a Hungry World: How

The doctrine of local food is dead. Farmers’ markets are merely a lifestyle choice for the affluent middle classes. And ‘organic’ has become little more than a marketing label that is way past its sell by date. That may be a little hard to swallow for the ethically-aware food shopper but it doesn’t make it any less true. And now the UK’s most outspoken and entertaining food writer is ready to explain why.This engaging, witty and honest narrative is driven by the appetite of one large man: Jay Rayner – someone who lives to eat, but also understands that there is a world beyond the high-end obsessions of the farmers’ market. Combining sharply-observed memoir – growing up wi…