Аудиокнига Leading Change

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future.The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies-total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds-routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people-good people-often derail. Emphasizing again and again the critical need for leadership to make change happen, Leading Change provides unprecedented access to our generation's business master and a positive role model for leaders to emulate.