Major Donors. Finding Big Gifts in Your Database and Online

Boost Your Nonprofit's Success! Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers–and generous with cross-cultural tips about conducting cultivation and solicitation in various countries. «At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of th…