Rebuilding the Corporate Genome. Unlocking the Real Value of Your Business

Praise for Rebuilding the Corporate Genome «Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage.» —Gerard Hoetmer, Senior Vice President, Unilever Bestfoods «If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability l…