Joseph  Jaffe
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Joseph Jaffe

Книг автора: 4

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1 Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising 08.04.2018 33   (+33) электронная книга
Тип: электронная книга
Дата поступления: 08.04.2018
Посещаемость: 33   (+33)
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far l...
2 Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership 08.04.2018 23   (+23) электронная книга
Тип: электронная книга
Дата поступления: 08.04.2018
Посещаемость: 23   (+23)
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Ja...
3 Z.E.R.O. Zero Paid Media as the New Marketing Model 08.04.2018 27   (+27) электронная книга
Тип: электронная книга
Дата поступления: 08.04.2018
Посещаемость: 27   (+27)
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation ...
4 Flip the Funnel. How to Use Existing Customers to Gain New Ones 08.04.2018 25   (+25) электронная книга
Тип: электронная книга
Дата поступления: 08.04.2018
Посещаемость: 25   (+25)
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any differ...