Technology of advertising video from concept to implementation

In this regard, I would like to note the achievements of screen art directing, which uses computer graphics, moving images, and slide shows based on the storyline.

1.2.4. Directing ads

Visual content and live videos are an effective promotion tool. Today, such advertising is in high demand due to the increased development of market relations. Creating such content is possible only with the help of competent advertising direction. Numerous technologies and tools are also used to create effective advertising. We will talk about them later.

1.3. Effective advertising technologies

Visual content and live videos are an effective promotion tool. Today, such advertising is in high demand due to the increased development of market relations. Creating such content is possible only with the help of competent advertising direction. Numerous technologies and tools are also used to create effective advertising. We will talk about them later.

There are a number of classical principles that are used to create effective TV advertising, i.e. audio-visual content that correctly affects the viewer / consumer:

· Immediately arouse interest, and for this you have the first 3 seconds, since they are crucial.

· Experiment with the main image that will transform what you want to convey in an attractive way.

· One short ad video contains no more than one story – let it be clear and interesting for the viewer.

· Packshot – or a demonstration of a product, service, or company logo at the end of the video close-up (the last shots are remembered best!).

· Use humor in your stories, as positive emotions make the stories lively and easy.

Advertising can be compared to a game where everyone is invited to play. Spam and a thousand repetitive ads are ignored daily. Another thing is videos that can cause a smile in the viewer, and at the same time pleasant associations. As noted in research, a pleasant ad that you like doubles

product sales, as opposed to emotionally neutral. It should be remembered that it is the incentive to buy and sell that is the main goal of any advertising.

Music videos are also intended to appeal to the audience for a limited time, since most viewers view new video clips for no more than 30 seconds. It is half a minute that makes up the timing of the commercial, and during this limited time it is necessary to implement the installation of the plot and the main idea.