Fundraising When Money Is Tight. A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

A Nonprofit Survival Kit for Hard Times «This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.» —Eugene R. Tempel, president, Indiana University Foundation «Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times.» …