The Mumpreneur Diaries: Business, Babies or Bust - One Mother of a Year

a haircut will always fit (though perms are often regretted).

I’m trying to curb my burgeoning handbag habit. My last ‘score’ was a baby pink Luella for Mulberry. A snip on eBay at £180, the original cost £800 plus. It was practically free. Shoes almost always do fit but as your feet swell a bit when you’re pregnant I’m not sure I can trust their size yet.

This has left a ruinously expensive haircut at the local ‘designer’ salon. A cut and colour sets me back £150. Not Nicky Clarke, I know, but easily a week’s worth of childcare or a week and a half’s maternity allowance. They say trust and openness are the most important elements in a marriage, so I’ll pay in cash so the Husband won’t spot my extravagance on the bank statement. If he spits feathers at my paying £400 for education, he won’t be impressed with £150 worth of salon time. He insists on spending no more than a tenner on a cut. He’s so proud of his thrift I haven’t the heart to tell him how much it shows. That’s the great thing about hair, it grows back. Most of the time.

In the end I get my money’s worth because while I am in the chair and they’re all cooing over the delectable baby, he is violently and copiously sick all over me, the gown, the chair and the floor. Curdled milk mixed with shorn hair and the scent of caramel highlight number 36. This is a small but instructive insight on what life is going to be like if I try to mix babies with business – messy, but we plough on regardless.

Wednesday 13 February 2008

Up to London to see, not the Queen, but our man about the book. He’s keen for me to write a ‘How to’ guide to being a mumpreneur – how you’ll manage your time (badly); how you’ll cope with childcare (expensively); and what the most suitable sectors are for mumpreneurialism (you’re asking me?). Somewhat ironic that I should be putting myself forward as the expert when my own enterprise is still pretty much at the drawing-board stage.

Book Man seems a little shocked when he’s told that I’ve left the Husband in charge of three-week-old Boy Two to come to the meeting, and that he is currently pounding the streets of Fitzrovia with the baby strapped to his front. I tell him that it isn’t going to be any more distracting working and writing a book with a three-week-old than with a three-month-old or three-year-old so, effectively, there’s no time like the present. I don’t mention that there is absolutely no time like the present because, when the maternity pay runs out in September – they tempt you with twelve months off then hit you with the killer that they’re only going to pay you for nine – so a juicy little advance would do very nicely thank you.

I hope that I come across as relatively capable despite the baby brain. I have one eye on the conversation and another on the clock as Boy Two is still doing his one hour on, one hour off trick, and my bosoms are ticking. If I’m not careful, my man with the plan will find his americano turned into a latte.

Duelling with the commuter chaos on my way home only serves to enhance my determination to leave the London limelight for good. Tucked up snugly in his papoose, my erstwhile baby bump now has a baby face, but that doesn’t stop other commuters cannoning off my front with a single-minded determination to get to their destinations in record time, to hell with whoever they flatten on the way. I don’t like playing human pinball any more. I just want to be human.

(#ulink_59a507db-b7a6-5ac4-8ad1-253b4f036c45)Except she has five children and a hedge fund; I have two children and a hedge.

Chapter 2 Baby Blues (#ulink_91f00da6-4a43-5533-8218-7ec99fba8921)

Thursday 14 February 2008

Last year, the Husband made a surprise video compilation of our home movies to the tune of Outkast’s ‘Happy Valentine’s Day’. I always bang on about wanting the flowers, the diamonds (I have a diamond thirst on a zirconia budget) for Valentine’s Day and this cost him nothing. It was the best present I’ve ever had. To make matters worse, when he pulled that romantic rabbit (note: not rampant rabbit – a girl should always be responsible for the purchase of one of those) out of the hat, I’d got him nothing so I felt adored, happy and really, really bad at the same time.

I have high hopes for this year.

I resolved to do what I could on a limited budget and even more limited energy. The Husband has always been a bit of a metrosexual at heart, though his nickname is Muscle Man because he did a bit of bodybuilding when we first met and could never wear a normal-sized shirt because of his massive neck – and arms, back, wrists, chest…Despite the cheesiness, I know that a big box of chocolates and sickly card will still go down well. Although I can’t match the high standards he set last year, I present his gift with a flourish and wait, preparing to blush at my romantic inventiveness.

‘Umph…whaaa—’ is his response when I lay his truffles on his bare chest as he wakes up.

‘Your valentine, sweetheart,’ I coo. It is quite tricky to maintain the turtle dove act as Boy Two has been chewing my bosoms off all night and the last thing I feel is flirty, but I think it best to have a go. Besides, he can’t cash the cheques my body is writing as he has 40 minutes to get to work and it’s hard to manage even a quickie when the clock radio sets off stirrings in Boy One’s room across the hall.

‘It’s what?…It’s today?…It’s, um, thanks. Haven’t got you anything, y’know,’ he admits, sleepily.

Still thinking that somewhere may be a gift money can’t buy, I bat those lashes still not glued together by sleep and reply: ‘That’s OK, darling, you’ve got all day.’

‘Mm, I can’t afford anything – we’ve just had a baby, you know.’

Really? I hadn’t noticed.

‘And I haven’t got time to shop ’cos I’ll be late home. The boss wants to go over the grants. I don’t think we’ve got a hope in hell, but she wants us to try all the same. Probably won’t be before 10 pm. That’s OK, isn’t it.’ It isn’t a question. On that note he stumbles off into the bathroom, scratching a buttock and leaving me with murder on my mind.

On top of this, the birth of his second son last month has still gone unmarked, though, to be fair, all he managed on the birth of the first were flowers from the supermarket and a Pot Noodle, so the bar was not set high. (That said, a Pot Noodle was the thing I most wanted in the world at that point, all sanity being out of the window as I was probably still high on pethidine.) This is the second time in as many months he’s missed a Hallmark moment. Not that I’m keeping count…

A bad day is made worse by having a trolley/car interface in Sainsbury’s car park. Somewhat unfairly, the trolley wins. A large, angry gash appears down the passenger side of my car, denting both doors. The mental cash register rings up four figures with a ‘Ding!’. It may only be a Fiat Multipla rather than an Audi, or a Porsche, but it is my Multipla. It is my 12-month-old Multipla and the only car I have ever bought from new. In places, if you can get beyond the trodden Hula Hoops and chocolate raisins, it still even has some new-car smell. And now it has a stupid, stupid hole in the side.

The Husband isn’t best pleased but I blame him for it anyway. If he hadn’t been working so late on grant applications and had been at home bathing and feeding the kids, I might have had a chance of some shut-eye and therefore wouldn’t have been so spaced out as to prang the car. He retorts that surely I’d prefer he spent his time finding a full-time paying job rather than greasing Boy Two’s creases with nappy cream. I have to admit, grudgingly, that he has a point. However it’s still all his fault. On principle.

Friday 15 February 2008

When I was doing PR for a book I wrote a while back, I did the rounds of BBC local radio. This usually meant sitting in a little booth at Western House in central London, listening to a DJ in a far-off land via a pair of headphones and having a surreally pally conversation with the wall. One of the interviews, however, was with my local station, BBC Radio Berkshire, so it was just as easy to pop down the road and grace them with my presence. We had such a hoot that they invited me back again, and again, and again. What was a one-off puff for a book has now turned into a regular Friday slot doing the papers with Henry Kelly, the avuncular Irish broadcaster of Classic FM, Game for a Laugh and Going for Gold fame.

Though all of my stints are unpaid, I enjoy my weekly banter over the airwaves. Every now and again I entertain thoughts of sliding effortlessly into a job as a presenter but mostly I stick to the reality, which is that it’s a bit of a laugh and handy if I ever need somewhere to plug anything. In fact, I don’t fancy the thought of being replaced, which is why I go back less than a month after Boy Two’s birth.

Throughout last year, my growing bump had been the sole topic of conversation on Henry’s show. He delighted in telling me that ‘boys make a disgrace of ye’. When I occasionally turned up on the Saturday show too, the DJ looked petrified that I’d pop on his studio floor while he was inadequately stocked with towels. Henry also kept threatening to send the radio car round to the Royal Berks maternity ward for a live outside broadcast of the happy event. I had to subtly inform him that of the emergency numbers pinned to the fridge, the outside broadcast unit at BBC Radio Berkshire was not one.

They probably think it’s mad that a woman with a three-week-old baby is so keen to get back on air. But, now that I have some possible projects in the pipeline and there is still a rabid PR girl lurking inside, I’m damned if I’m going to let free airtime pass me by.

The bonus is that Henry’s Producer Man is quite happy to look after Boy Two while I’m on air. Breastfeeding, burping and nappy changing aren’t quite compatible with companionable banter on-air about the state of Reading Football Club’s relegation prospects. I’m not at all worried about how Boy Two will react to a bosomless stranger for an hour or so, but how is poor old Producer Man to cope? Since the episode in the hairdresser’s, Boy Two has been affectionately renamed ‘the vomit comet’.

Sunday 17 February 2008

On a visit to worship at the chubby feet of Boy Two, Middle Sister suggests I get into child modelling. Well, not me, obviously, but the offspring. Once I’ve recovered from the laughing fit I have to concede that she has a point. My children aren’t astoundingly beautiful by any stretch of the imagination. In fact, Boy Two’s passport photo is back and in it he is doing a fine impression of a Hungarian shot-putter – male or female, take your pick. Now, naturally I think that the kids are stunning, but that’s a mother’s prerogative, along with believing that everyone else’s children have appalling manners and are borderline ADHD.

However, Boy One certainly fits the wholesome, outdoorsy image favoured by kiddie catalogues – Boden and their ilk. Boy Two’s bottom is just crying out for a Johnson’s Baby Wipe to be artfully draped across it. Middle Sister says that a friend of her boyfriend’s is a talent scout for this sort of thing and that she’ll send over some pictures. It isn’t really morally wrong to send a three-year-old out to work to support his parents’ Merlot habit, is it?

After Middle Sister has left I crank up the internet and look into this modelling malarkey. Children don’t have to be ‘overly beautiful’ (good), just ‘clear-skinned and bright-eyed’ (would chocolate-smeared with unidentifiable foodstuffs in the hair count?). They also have to be ‘sociable, good at listening to instructions and carrying them out with the minimum of fuss’. This is all right for Boy Two who, having just discovered his smile, flirts with anything that moves, making for a very slow journey round the supermarket. Smiling babies are an absolute granny magnet.

Boy One, however, may prove a little trickier. Massively photogenic (like his mother, natch), he does have a tendency to try to crawl inside my clothes when he meets new people. It doesn’t take long for him to get over himself and start showing off like a pro, but probably long enough for ad men to get bored and move on to the next angel-faced urchin. Equally: ‘Bad manners or sulkiness will not be tolerated.’ Boy One’s manners are fine but I’m a little sceptical about his Tourettelike penchant for bellowing ‘POO!’ for no good reason. He also does a nice line in teenage sulks if things aren’t going his way. (What will he do when he’s a teenager – behave like a toddler? It’s not beyond the realms of imagination.)

Nor does it bode well that shoots can take ‘two to three hours, but factor in lots more time as they often overrun’. Bored children, shyness followed by obstreperousness – it doesn’t sound like a recipe for an easy life. And then there is the pay, which initially sounds great until you realise all the ‘extras’ you need to accommodate. Babies can coin in about £50 an hour, and older children even more. But, and it’s a big ‘but’, the agencies take a quarter of that and you have to be willing to leave everything at the drop of a hat, plus pay for your own transport costs. Sure, one day they’re grinning over a bowl of peas and the next they’re Patsy Kensit, married to a rock star and doing a nice line in soap operas. But twenty-odd years is a long time to wait to hit pay dirt. I’ve given Middle Sister the go-ahead just in case something comes of it, but I’m not sure that I’m suited to the role of Mother of Supermodel.

Monday 18 February 2008

The good news is that the doula course stuff came through so I’m moments away from my new career as fanny monitor/urchin burper. However the bad news is that the course isn’t until June, unless I want to attend the one in Manchester. It’d be fine for fitting into the grand scheme of using twelve months’ maternity leave to set up an alternative to going back to the office, but leaving it that late doesn’t cover me for the more immediate crisis posed by the Husband’s lack of career prospects.

But, every cloud – silver lining and all that. Mr Book Man is champing at the bit for some more meat on the bones of this book idea we are tossing about. He reckons if he can get a full chapter breakdown, his editorial team will bite and we’ll get the green light. I can’t escape the irony that, after having decided writing isn’t going to provide the bread and butter after having Boy Two, suddenly it’s all taking off. I have even managed to use the delay in the doula course to pitch related stories to old freelance contacts. The Times blows me out as usual but my baby mag contacts seem really keen. I get roughly 350 smackers for every article I send them. It’s not much but it keeps Boy One in Hula Hoops.

As I send off the chapter ideas to Mr Book Man, I reflect that I ought to get on with starting a business for myself, practising what I preach. But I still don’t have a clue where to start. In a flagrant example of ‘do as I say, not as I do’, I’ve written in one of the sample chapters: ‘You can always find time to squeeze in a phone call, meeting or web update – you just have to be creative! Use the crèche in the gym, the local playbarn or even beg a favour off a mate.’ My latest business phone calls have been punctuated by hysterical screaming (Boy Two), chants of ‘wipe my bottom, I did a poo’ (Boy One), and several muffled moments as I dropped the phone that had been cradled between jaw and shoulder, both hands being occupied in wrestling a baby onto a boob.

Tuesday 19 February 2008

Finally, the Husband has finished his grant proposals. Instead of being swathed in a black cloud of despondency, he now carries an air of quiet resignation, born equally of not having much hope but being able to do bugger all about it. On the positive side this means he’s a bit more available for bathing duty but it also means that his career – and our financial security – is in the hands of the gods, or charity accountants, which is practically the same thing.

Wednesday 20 February 2008

It seems I’m not the only one struggling with finding a new direction, post baby. Academic Mother brings her three-year-old daughter over for a playdate with Boy One and settles in for a good old whinge.

Shortly after having her daughter, Academic Mother resurrected her postgraduate thesis, aiming for a lectureship in one of the local universities. If I ever moaned about there not being enough hours in the day I just needed to look at her to get over myself. She rose at 4 or 5 am to start writing, getting her daughter up at 7 am and doing a full day of full-time parenting while her partner went out to work, putting her little girl to bed again at 8 pm only to pick up where she’d left off that morning. I don’t think her head hit the pillow for more than three or four hours at any given time. She kept this up for nearly three years until she finally submitted her work, sailing through the viva and earning her PhD.

You’d have thought that it would have been the start of a glittering career…

‘The research just doesn’t sit well with those conservative bastards,’ she moans. ‘I’ve got to get the thesis published and try to write a couple of really straight-laced articles before I’ll fit in anywhere.’

‘Weren’t you helping out at some college or other?’ I ask.

‘Only one day a week, and it was only temporary. Besides, it didn’t even keep the dog in balls.’ Academic Mother’s dog has a bit of a rubber fetish. ‘I’m beginning to think there’s no future in academia.’ She sighs.