Going Abroad 2014

Going abroad – How to understand foreign markets and do business around the globe <br/> Understanding foreign culture is essential for all business people around globe. With this publication, managers and students who potentially want or need to do business in foreign countries are provided with a «how to do manual». This book actually encourages new managers to prepare for this step and make them more sensible about potential pitfalls and lost opportunities. The reader will learn about: How to understand your own culture and how to behave when dealing with others How to make things happen abroad How to sell to foreigners How to win a bargain How to understand each other …