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Philip Kotler

Произведения автора 15

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Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
электронная книга
0
Год написания книги 2019
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step...
Museum Marketing and Strategy
Museum Marketing and Strategy
электронная книга
0
Год написания книги 2019
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's...
Managing Customer Experience and Relationships. A Strategic Framework
Managing Customer Experience and Relationships. A Strategic Framework
электронная книга
0
Год написания книги 2018
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy,...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
электронная книга
0
Год написания книги 2017
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a...
Ten Deadly Marketing Sins. Signs and Solutions
Ten Deadly Marketing Sins. Signs and Solutions
электронная книга
0
Год написания книги 2018
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
электронная книга
0
Год написания книги 2018
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are...
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
электронная книга
0
Год написания книги 2018
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend...
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
электронная книга
0
Год написания книги 2018
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
электронная книга
3.5
Год написания книги 2018
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the...
Kellogg on Marketing
Kellogg on Marketing
электронная книга
0
Год написания книги 2018
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
электронная книга
0
Год написания книги 2018
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer...
Marketing 3.0. From Products to Customers to the Human Spirit
Marketing 3.0. From Products to Customers to the Human Spirit
электронная книга
0
Год написания книги 2018
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in...
Market Your Way to Growth. 8 Ways to Win
Market Your Way to Growth. 8 Ways to Win
электронная книга
1.5
Год написания книги 2018
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
электронная книга
0
Год написания книги 2018
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have...
Marketing 4.0. Moving from Traditional to Digital
Marketing 4.0. Moving from Traditional to Digital
электронная книга
3.5
Год написания книги 2018
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading...

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Интересная и сказочная история. Прочитаю ребёнку перед сном обязательно. Читается легко и сразу переживаешь сказочным персонажам. Жду заявленного пр...
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