Philip Kotler

Strategic Marketing For Health Care Organizations

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Дата поступления: 12.09.2020

This much-needed text offers an authoritative introduction to strategic mar...

Museum Marketing and Strategy

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Дата поступления: 12.09.2020

This newly revised and updated edition of the classic resource on museum ma...

Managing Customer Experience and Relationships. A Strategic Framework

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Дата поступления: 06.09.2019

Boost profits, margins, and customer loyalty with more effective CRM strate...

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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Дата поступления: 10.04.2018

A new marketing paradigm focuses on the concentrated economic power of 600 ...

Ten Deadly Marketing Sins. Signs and Solutions

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Дата поступления: 08.04.2018

Marketing's undisputed doyen offers an unbeatable guide on what not to do A...

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

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Дата поступления: 08.04.2018

Praise for The Shift «More than ever, the role of marketing has to be to dr...

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

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Дата поступления: 08.04.2018

Audience behavior began to shift dramatically in the mid 1990s. Since then,...

Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

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Дата поступления: 08.04.2018

Today, corporations are expected to give something back to their communitie...

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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Дата поступления: 08.04.2018

The most renowned figure in the world of marketing offers the new rules to ...

Kellogg on Marketing

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Дата поступления: 08.04.2018

The business classic, fully revised and updated for today's marketers The s...

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Дата поступления: 08.04.2018

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Unders...

Marketing 3.0. From Products to Customers to the Human Spirit

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Дата поступления: 08.04.2018

Understand the next level of marketing The new model for marketing-Marketin...

Market Your Way to Growth. 8 Ways to Win

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Дата поступления: 08.04.2018

Marketing guru Philip Kotler and global marketing strategist Milton Kotler ...

Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Дата поступления: 08.04.2018

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you ...

Marketing 4.0. Moving from Traditional to Digital

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Дата поступления: 08.04.2018

Marketing has changed forever—this is what comes next Marketing 4.0: Movin...

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