Philip  Kotler
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Philip Kotler

Книг автора: 11

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1 Managing Customer Experience and Relationships. A Strategic Framework 06.09.2019 12   (+12) электронная книга
Тип: электронная книга
Дата поступления: 06.09.2019
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Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to lon...
2 Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities 10.04.2018 25   (+25) электронная книга
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Дата поступления: 10.04.2018
Посещаемость: 25   (+25)
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practi...
3 Ten Deadly Marketing Sins. Signs and Solutions 08.04.2018 27   (+27) электронная книга
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Дата поступления: 08.04.2018
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing inv...
4 The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders 08.04.2018 28   (+28) электронная книга
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Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leadin...
5 Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences 08.04.2018 30   (+30) электронная книга
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Дата поступления: 08.04.2018
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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific pro...
6 Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know 08.04.2018 41   (+41) электронная книга
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Дата поступления: 08.04.2018
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip...
7 Kellogg on Marketing 08.04.2018 26   (+26) электронная книга
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Дата поступления: 08.04.2018
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The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basic...
8 Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live 08.04.2018 34   (+34) электронная книга
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Дата поступления: 08.04.2018
Посещаемость: 34   (+34)
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, ...
9 Marketing 3.0. From Products to Customers to the Human Spirit 08.04.2018 36   (+36) электронная книга
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Дата поступления: 08.04.2018
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they...
10 Market Your Way to Growth. 8 Ways to Win 08.04.2018 29   (+29) электронная книга
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Дата поступления: 08.04.2018
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, succe...
11 Marketing 4.0. Moving from Traditional to Digital 08.04.2018 157   (+157) электронная книга
Тип: электронная книга
Дата поступления: 08.04.2018
Посещаемость: 157   (+157)
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital Marketing 4.0 Discover the new rules of marketing Stand out and create WO...