How Innovation Works

‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James DysonBuilding on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as …