Business Power. Creating New Wealth from IP Assets

Praise for Business Power Creating: New Wealth from IP Assets «Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation.» —Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation «It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are…