Listen First!. Turning Social Media Conversations Into Business Advantage

This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen «Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order.» —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola «One by one, the best marketing companies are putting 'listening to consumers…