The Naked Diplomat: Understanding Power and Politics in the Digital Age

Diplomacy is easy when your people are in a pioneering mindset. The diplomats who manage empires aren’t the people who build them. They are preceded by traders, explorers, innovators. The great civilisations were all built on great start-ups. Countries succeed when they have a magnetic quality, and an openness to the world around them: when they invest more in bridges than walls. When their world view is formed by having actually viewed the world.

Diplomacy is easy when the rules are clear, when nations are all playing on the same chess board. The subtle dance between the nineteenth century’s great European states had moments of great jeopardy, and in the end could not contain the shifts in the underlying tectonics of power. But, post-Napoleon, the key players all felt a shared interest in preserving a status quo. They spoke the same language, literally and metaphorically – they even ensured with touching but shrewd generosity that it was the language of the vanquished party. There was an elaborate code to their collective work, albeit surrounded by lashings of protocol, gallons of alcohol, fiendishly delicate etiquette, and the occasional deadly duel.

But diplomacy is hard when you are a nation or a region in real or perceived decline, when it becomes more difficult to get that White House meeting, or to schedule that telephone call. Or when your ‘podiums and president’ press conference is downgraded to a brief ‘pool spray’ photo-op. Or worse, a ‘grip and grin’. When the eyes of the world’s leaders flicker over your shoulder at the more hungry or vigorous new powers on the block.

Diplomacy is hard when your military power is on the wane, either because austerity is biting, or because your citizens are less willing to make great sacrifices to impose the nation’s interests, extend its influence or intimidate its opponents. ‘Gunboat diplomacy’ does not get you far without a gunboat. Or aircraft carrier. Threats of military force lose their potency when the dictator being threatened knows that your red lines* (#ulink_53bbe07e-cf3a-592e-8b78-824199896579) are easily erased.

Diplomacy is hard when you are competing with players with greater pioneering zeal, when your nation loses its creative edge or hunger for innovation. Diplomacy is hard when a lack of resources or confidence leads to an introspective national mindset rather than a drive to find new ideas, markets and sources of renewal. When your agenda is set by demagogues and tabloids. When even some on your own side want to throw in the towel and decline quietly and unobtrusively in a corner. When visitors to your embassy or ministry smell the faint whiff of genteel decay.

Diplomacy is hard is when the rules of the game are in flux, when there are players willing to turn the chess board over, when the international system is being disrupted from outside, or degraded from within. It is hard when tyrants and terrorists, pirates and persecutors, are setting the agenda. Diplomacy is hard in the periods when rival sources of power think that diplomacy doesn’t matter.

Yet the periods when diplomacy is hardest are also the periods when it matters most.

Much of the West is therefore in a phase of hard diplomacy. Diplomacy that wears out the soles of your shoes, runs up the air miles and telephone bills, forces you to innovate and adapt. During such periods of change and peril, we don’t need diplomats who arrive on a yak when the opposition has been and gone by horse.

Those who want to hammer the last nails into the coffin of diplomacy fall into three camps: diplomats no longer represent anything; diplomacy has been disrupted by technology; diplomacy has failed.

There are elements of truth in each of these arguments. If Google is more important than many states, is it not more important to be a Google ambassador than a national one? Aren’t diplomats simply courtiers, moving between hierarchies without recognising they are part of the past? Can’t diplomats be replaced by sentiment analysts with Skype accounts? If diplomats did not exist, why would we need to invent them in the twenty-first century?

Diplomacy does indeed face a crisis of legitimacy and trust.

Traditionally, representation was the main point of diplomats.2 (#litres_trial_promo) If you were your prince’s person in a rival court, it mattered less what you did than what you were: the symbol of power and prestige. An ambassador’s legitimacy and power depended on the support of a small number of people in his ruling elite, sometimes just one.

In the era of growing democracy in the West – the last 200 years or so – that elite grew, but not dramatically. A British ambassador making pre-posting calls, getting his marching orders, would not need to step outside Westminster.

When states become weaker, so do those who represent and derive authority from them. As the trend continues towards global decision-making for the big global issues on the one hand, and greater localisation and individualisation on the other, where does a state’s representative fit in?

But the reality is that governments and states are not finished yet. Although they no longer have overwhelming dominance of information or even knowledge, they do remain the means through which questions of national interest are determined. As long as we have states, we will still need diplomats to mediate between them. They still have a niche.

So diplomats will need to redefine their legitimacy, and reconnect to the new sources of power. I was proud to be Her Majesty’s Ambassador in Lebanon, and put the letter saying so on the wall. But I also felt that I was Her Majesty’s Government’s Ambassador. And even the Ambassador of the British People. When there were monarchies, diplomats represented kings and queens. When there were great states, they represented great states. Now, with the dispersal of power, can they more credibly claim to represent the people of their countries?

We don’t yet know whether people will respond to the threats of the twenty-first century with more nationalism or less. Diplomats who derive their legitimacy solely from states must secretly hope for the former. Diplomats who see themselves as embodying something more must hope for the latter.

The role of diplomats is being transformed faster than at any point in history. But no one has come up with a better idea. Diplomacy existed before states, and will exist after they have ceased to be the principal form of geographical power. We are in uncharted waters – but we always have been. This book will try to make the case for diplomats to remain on the boat.

The second critique also has elements of truth. Diplomacy does indeed face disruption, by technology, and by others who can do diplomacy more effectively. Being in office no longer means being in power.

Digital technology will transform the way that governments engage with citizens. But while the Internet defies boundaries, most governments find it hard to escape the confines of national responses. Data is not sufficiently shared and regulation struggles to keep pace.3 (#litres_trial_promo) Governments have not yet tackled the big questions on the balance between privacy and transparency, or found the right formula to nurture innovation.

Who disrupts diplomacy? Many analysts, businesses, commentators are already well under way.

Traditionally, diplomats divided their rivals into three groups. First, the obviously hostile, such as great power rivals or aggressor states. In periods such as the run-up to the Congress of Vienna or the Cold War, this was straightforward and neat. We had clear enemies, definable nemeses. You could chart them on a map. You could kill them in a Bond film.

Secondly, the apparently friendly states, such as great power allies, who were nevertheless competing to get a bigger slice of the cake. For the UK, Europe has fallen into this category since the Second World War. We have vastly similar values and objectives, yet still contest resources and influence, and argue over the decisions where we need to pool sovereignty. Je t’aime, moi non plus.

Third, the local rivals for authority and influence – in the case of many ministries of foreign affairs, this was usually the Treasury or the prime minister’s office.

No country faces permanent enemies or can count on permanent allies. The first, most hostile, group are now more likely to be transnational, non-traditional actors – terrorists, renegade states or information anarchists. This could be the throat cutters and concert bombers of the self-proclaimed Islamic State, the despots in North Korea, Syria and Zimbabwe, or Julian Assange.

The apparently friendly second group are now more likely to be those competing for business or security influence, including the media, NGOs and multinationals. They will be the disruptors – think tanks, big data analysts, social media gurus – who are replacing diplomats in their ability to analyse or shape foreign policy. A proliferation of organisations now compete with diplomats by selling geopolitical analysis. The best are the Brookings Institution, Chatham House and Carnegie.4 (#litres_trial_promo) Or the service providers who are moving ahead so fast with the way they respond to customer needs that they make government efforts – passports, visas, commercial introductions – look hopeless. I’d also include the new technology companies, with whom governments will increasingly contest key ground.

The local contenders are probably still the Treasury.

Diplomats need to understand those groups of rivals, the tools available to them, and why and how they are deploying them. They need to use social media more effectively than terrorists. They need to understand JPMorgan Chase or Google’s diplomatic machinery in the way that they understand China’s. They should be competing with the best technology they can lay their hands on. They should be on a digital war footing.

I often ask people who they think will have the greatest influence on the twenty-first century – Google or Britain? Increasingly, most say Google. I want to show in this book how they can be proved wrong. Google has been a technological superpower for a decade. Britain has been one for at least 250 years.

There will be many times when digital media feel to professional diplomats an obstacle to traditional diplomacy. We saw over the August 2013 debate on whether to strike Assad for using chemical weapons the way that digital debate makes it harder to play diplomatic poker, with the UK and subsequently US positions shifted as a result of online and offline disagreement. Governments are already much more restrained than a century ago, particularly when it comes to going to war. That is a good thing, but it makes it harder to make the threats necessary to stop our opponents taking territory or killing civilians. Our bluff is too easily called.

New digital media will also create different and sometimes uncomfortable oversight of what diplomats do, including the difficult compromises made in the heat of a negotiation. That’s good. But they will further empower rival sources of influence and power. Digital media will make it harder to gain the consent of those whom diplomats claim to represent, and easier to lose it.

To gain the trust needed to avoid extinction, diplomats will need humility as to the limits of their authority, and a readiness to be more accountable to and more representative of the populations for whom they work.

Technology and society are being transformed, with or without diplomats. This presents threats as well as opportunities. But so did the printing press, the telephone, air travel. Now that anyone can be a diplomat, we have to show that you can’t live without diplomats. When I became an ambassador at the age of thirty-six, some people asked me if I was too young to do the job. Looking at the way the region (and the world) was changing, I sometimes wonder if I was too old.

Yet we still need experts who can really understand the countries with which we are dealing, people who can help us to respond to global changes, to see where the next opportunities are, and from where the next challenges will come. Diplomats, if they are doing their jobs well, are an essential part of that. Technology should enhance rather than diminish that role.

The third argument against traditional diplomacy is that diplomats are not proving to be very good at it.

In this narrative, diplomats lack the skills and resources to put in the hard hours and tough negotiations that are needed to do real diplomacy. America’s inwardness, increased popular and media oversight, and Western public revulsion at military engagement make it harder still.

Diplomacy has always struggled to keep up with events. It has woefully failed to reform the international system it inherited after the Second World War. There has been a lack of collective international graft and realism in fixing some of today’s major conflicts, not least Syria and Israel/Palestine, both abject failures of the UN Security Council.

But for every diplomatic failure – the 2009 Copenhagen climate change summit, the Middle East Peace Process – there are successes such as the Iran nuclear deal or the Dayton peace accords. It is in the nature of diplomacy, an effort to deal with an unpredictable and complex world, that diplomats won’t always get it right. It is not a reason not to keep trying.

There is a pivotal moment in David Puttnam’s brilliant 1981 film Chariots of Fire when sprinter Harold Abrahams is reprimanded, in a typically understated but caustic upper-class English way, by the Master of Trinity College. His crime? Having employed a professional coach to prepare for the 1924 Olympics. The fiercely ambitious Abrahams is having none of this amateurishness. ‘I believe in the pursuit of excellence. And I will carry the future with me.’ He storms out, storms the race, and wins Olympic gold.

Political life, including diplomacy, faces a similar moment. There is a thirst for authenticity and authentic leaders. People feel disconnected from politics, authority, governments and decision-making. We are in an era of distrust, disconnection and detachment. Diplomacy finds itself ill-equipped for this new context. And it faces greater competition than ever before. Like many industries based on institutional authority, diplomacy insufficiently reflects the realities of a world in which the balance of power between citizens, business and government is shifting from hierarchies to networks. It too often prioritises pumping out a message over changing society.5 (#litres_trial_promo) Much of its procedural method – summits and communiqués – was designed in 1815 for an age of monarchies and great states.

There is little that you cannot learn about government from the British sitcoms Yes, Minister and Yes, Prime Minister. In one episode, senior civil servant Sir Humphrey Appleby is asked by his prime minister how they should react to a bellicose speech by a foreign leader. ‘In practical terms we have the usual six options,’ replies Sir Humphrey. ‘One: do nothing. Two: issue a statement deploring the scene. Three: launch an official protest. Four: cut off aid. Five: break off diplomatic relations. And six: declare war.’ So what to do? ‘Well if we do nothing we implicitly agree with the speech. Two, if we issue a statement we just look foolish. Three, if we lodge a protest it will be ignored. Four, we can’t cut off aid because we don’t give them any. Five, if we break off diplomatic relations we can’t negotiate the oil contracts. And six, if we declare war it might just look as if we’re overreacting.’ In one exchange, Sir Humphrey punctures the utter futility of much modern diplomatic communication, and captures why so many people are simply zoning out of political discourse.

Harold Abrahams would have recognised that while you can respect the competition, you must use it to improve. With power shifting unpredictably, so must the diplomats of the Digital Age. Diplomatic service – the clue is in the name; like the rest of the political class, diplomats have to find news ways to connect with the public they serve. Of course, international relations are much more than simply public relations, but diplomacy is not yet as social, progressive or democratic as it needs to become. It is not yet connected to the new sources of power. Like Harold Abrahams, diplomats no longer have the luxury of being amateurs.

Despite what for some looks like an increasing distance between foreign ministries and the public they represent, I think that there remains an energising, purposeful and revitalising argument in favour of diplomacy.

Diplomats were instruments of the prince when the Florentine diplomat and political theorist Niccolò Machiavelli was writing of Renaissance city-state diplomacy, and then servants of the state when Talleyrand and his peers were establishing European interests without the irritating interference of emperors. But Harold Nicolson, writing in 1961, sought a higher cause for his profession: ‘there does exist such a thing as international morality. Its boundaries are not visibly defined nor its frontiers demarcated; yet we all know where it is.’

We need to find it again.

Without doubt, many diplomats throughout history have been driven by something more than realpolitik. They have rarely accepted that their only role is to advance the naked interests of their states. They see themselves as representing the idea of peace – the words for messenger in both Greek (angelos) and Hebrew (mal’ach) have sacred connotations. Bernard du Rosier, a Renaissance Archbishop of Toulouse and commentator on diplomacy, declared that the ‘business of the ambassador was peace’ and that he was ‘sacred because he acted in the general welfare’.6 (#litres_trial_promo) Diplomacy needs to reconnect to this more idealistic sense of collective diplomatic purpose: the promotion of global co-existence.

The sense of a moral dimension to foreign policy was what lay behind former British Foreign Secretary Robin Cook’s much derided effort towards an ‘ethical foreign policy’. The problem of his government’s approach was not the aspiration but the execution. The public do not believe that the ethics survived the sands of Iraq.

Diplomats help states to surrender the bits of their authority that need to be surrendered if we are to transition to a system that has more chance of survival. That is never going to be popular, but it is as important a task as ever. Diplomats lubricate the interaction of power, ideas and change to make it as peaceful as possible.

Diplomats have always tried to shape world developments for the better, and we can do so again. We can now connect, understand, engage and influence in ways our predecessors never could. But we also need to understand the rival and disruptive forces that are competing with the efforts to coexist.

Diplomacy needs to reconnect with its sense of optimism, opportunity and idealism. We need diplomats more than ever because the implications of diplomatic failure are more catastrophic than ever. The need is not for something to replace diplomacy, but for better diplomacy.