Launching & Building a Brand For Dummies

[b]Create a strong brand DNA—and watch it grow[/b] These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In [i]Launching & Building a Brand For Dummies,[/i] Amy Will—who launched her first business at just 24-years-old and has been the brains…