Классический маркетинг

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeawa…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands,…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan …

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cat…

В данном учебном пособии последовательно раскрываются основные методы описательной и аналитической статистики в маркетинге. Так, в издании приводятся алгоритмы расчетов показателей, которые позво…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and …

Узнайте все секреты успешного влияния нейросетей на подсознание вашей аудитории. В этой книге я расскажу, как конкретно применять нейромаркетинг уже сейчас, чтобы сделать твой личный бр…

Это практическое учебное пособие для тех, кто хочет научиться профессионально работать на Авито: продавать, привлекать клиентов, продвигать товары и услуги, создавать системный источник дохода и …

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your bu…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. Thi…

Эта книга — о людях, которые умеют видеть скидки в «Магните», даже когда остальные проходят мимо красных ценников, не замечая ничего. Я давно наблюдаю, как устроен мир бытовой выгоды: кто-то берё…

Приключенческий рассказ о парне попавшем в параллельную реальность, который по счастливой случайности становится создателем сети необычных ресторанов...

Приключенческий рассказ о парне попавшем в параллельную реальность, который по счастливой случайности становится создателем сети необычных ресторанов...

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help m…