Маркетинг, PR, реклама

Райан Серхант – один из лучших риелторов в мире, эксперт в продажах – возглавляет команду из 60 брокеров и в среднем зарабатывает миллиард долларов в год. Из книги вы узнаете, как вести переговор…

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and p…

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeawa…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands,…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan …

This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems. Demonstrates the strategic relevance of managi…

The Oliver Wight Class A Standard for Business Excellence is the definitive, comprehensive statement of excellence in business today. Oliver Wight’s Class A Standard is the accumulated practice a…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cat…

В данном учебном пособии последовательно раскрываются основные методы описательной и аналитической статистики в маркетинге. Так, в издании приводятся алгоритмы расчетов показателей, которые позво…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and …

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlt…

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful an…

Учебное пособие содержит теоретический и практический материал по курсу «Подготовка рекламного и PR-текста». В книге представлены оригинальные источники, позволяющие студентам понять стилистическ…

Эволюция человеческого мозга насчитывает миллионы лет, в ходе которых нам чаще приходилось убегать от леопардов, чем следить за индексом Доу-Джонса. Современные компании сочиняют рекламные тексты…

Главные секреты продаж без звонков – в аудиоформате саммари! Для всех, кто хочет увеличить продажи через мессенджеры и освоить новые техники коммуникации, мы подготовили саммари книги «Хватит мн…

Все о продажах через мессенджеры – в формате саммари! Технический прогресс давно требует изменить правила делового общения. Сделайте это, сэкономив время – читайте саммари издания «Хватит мне зво…