Научно-популярная литература

Марковка - это МАР_КОВКА. МАРкетинговая упаКОВКА . Это самоучитель по маркетинговой упаковке биржевых копирайтеров и других начинающих фрилансеров. Профиль на бирже, целевая аудитория, уникальное…

Мозг знает о нас всё и управляет нами. А еще он очень чутко реагирует на музыку – так, что ищет мелодии и ритмы даже в повседневном шуме. Многие из нас считают, что мелодия и гармония – лучшие ле…

Choosing and Using Statistics remains an invaluable guide for students using a computer package to analyse data from research projects and practical class work. The text takes a pragmatic approac…

Comprehensively explores sexually transmitted diseases, from epidemiology, causative pathogens, clinical impact, and immunology, to management strategies utilizing new strategies of genomics and …

Written by two of the world's leading researchers in the field, this is a systematic introduction to the fundamental principles of coherent control, and to the underlying physics and chemistry. T…

Multidisciplinary treatment of the urgent issues surrounding urban pollution worldwide Written by some of the top experts on the subject in the world, this book presents the diverse, complex and …

Nuclear reactor physics is the core discipline of nuclear engineering. Nuclear reactors now account for a significant portion of the electrical power generated worldwide, and new power reactors w…

Trade magazines and review articles describe MWD in casual terms, e.g., positive versus negative pulsers, continuous wave systems, drilling channel noise and attenuation, in very simple terms abs…

Thermal Physics of the Atmosphere offers a concise and thorough introduction on how basic thermodynamics naturally leads on to advanced topics in atmospheric physics. The book starts by covering …

Beatrice Bressan brings together a number of outstanding examples of successful cross-disciplinary technology transfer originating in fundamental physics research, which dramatically impacted sci…

Demystifies the largest volume manmade synthetic polymer by distillingthe fundamentals of what polyethylene is, how it's made and processed,and what happens to it after its useful life is over. E…

Mapping: A Critical Introduction to Cartography and GIS is an introduction to the critical issues surrounding mapping and Geographic Information Systems (GIS) across a wide range of disciplines f…

The relationship between technicity and scientificity is often overlooked or avoided despite being a determining factor for establishing interdisciplinarity. By focusing on this relationship and …

This second edition of a popular textbook is thoroughly revised with around 25% new and updated content. It provides an introduction to both plasma physics and fusion technology at a level that c…

Optics is a science which covers a very large domain and is experiencing indisputable growth. It has enabled the development of a considerable number of instruments, the optical component or meth…

Filling a gap in the market, this textbook provides a concise, yet thorough introduction to polymer science for advanced engineering students and practitioners, focusing on the chemical, physical…

Finally, a stand-alone, all-inclusive textbook on yeast biology. Based on the feedback resulting from his highly successful monograph, Horst Feldmann has totally rewritten he contents to produce …

Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism, 8th Edition is the comprehensive revision of the field-leading reference on bone and mineral health. The eighth edition …

This book explores the state-of-the art in computational modelling techniques for photonic devices In this book, the author provides a comprehensive coverage of modern numerical modelling techniq…

Изобретательская мысль в Советском Союзе развивалась своеобразно. Ее поощряли в избранных областях – космической, военной, научной – и практически игнорировали в бытовой. Иначе говоря, мы соверша…