Стратегический менеджмент

How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobi…

An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. Th…

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it buil…

Fully exploit new conditions and opportunities created by current technological changes The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredibl…

A provocative look at the remarkable contributions of high-skill immigrant entrepreneurs in America Both a revelation and a call-to-action, Immigrant, Inc. explores the uncommon skill and drive o…

Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even …

Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology Skills Gap, a comprehensive 104-year review of…

Winner of the 2010 PROSE Award for Best Business, Finance, & Management Book! «One Report» refers to an emerging trend in business taking place throughout the world where companies are going beyo…

Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, whe…

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of str…

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How c…

Best Practices in Lean Six Sigma Process Improvement reveals how to refocus lean/six sigma processes on what author Richard Schonberger—world-renowned process improvement pioneer—calls «the Golde…

Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value …

Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to h…

How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional …

If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents…

A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another's customers, suppliers, alli…

In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quic…

Выход на маркетплейсы – билет в один конец для вашей компании. Какую бы выгоду ни сулила работа через онлайн-площадки, рано или поздно они задушат ваш бизнес. Сотрудничая с ними, вы собственноруч…

Рассмотрены основные теоретические положения дисциплины "Корпоративная социальная ответственность". Призвано сформировать систему знаний, умений и навыков в области ответственности коммерческих о…