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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop sh…

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a…

Вниманию читателя предложен лекционный и семинарский материал учебной дисциплины «Организация предпринимательской деятельности» для финансово-экономических ВУЗов. Уровень высшего образования «СПЕ…

"A must-have book for all photographers." –John Shaw, johnshawphoto.com If you're serious about digital photography, you know that taking a great photo is only the beginning. You want to share yo…

What works, why it works, and how to evaluate a shared services program Shared services, a form of «internal outsourcing,» enables corporations to achieve economies of scale by creating a separat…

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven «acciden…

Эта книга - незаменимый ресурс для тех, кто мечтает о собственном домашнем бизнесе. В ней вы найдете все необходимые шаги и стратегии для успешного старта и эффективного управления собственным пр…

Сочетание западного чувства стиля и русской душевности, а также мастерское владение «глаголом» дало нам феномен Пушкина. Вербальная отстранённость от русского языка позволила Пушкину отнестись к …

What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while also being a best partner with customers and …

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the «Myth of the Visionary» and shows you how …

НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ Еди…

Почему у одного предпринимателя хороший продукт и качественные фото в Instagram, а потенциальные клиенты подписываются на канал конкурента и покупают у него такой же продукт, иногда даже дороже? …

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships …

Small changes lead to big results that stick 5% More presents a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this boo…

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful…

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines w…

Почему у одного предпринимателя хороший продукт и качественные фото в Instagram, а потенциальные клиенты подписываются на канал конкурента и покупают у него такой же продукт, иногда даже дороже? …

An insightful and practical toolkit for managing organizational growth Growing Pains is the definitive guide to the life cycle of an organization, and the optimization strategies that make the or…

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed…

Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new i…