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Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to the…

"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg «We've helped 11,000+ businesses generate more than 31 million leads and consider The Co…

"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg «We've helped 11,000+ businesses generate more than 31 million leads and consider The Co…

100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel.…

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across al…

A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the ri…

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are nec…

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business sh…

The only comprehensive, official guide to buying and earning money on eBay Australia Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you th…

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Co…

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's like…

High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of eff…

Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the…

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, exec…

A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide qui…

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savv…

Everything you need to know to start and run a successful eBay business eBay now has 100 million active users and just keeps growing. And they have turned to For Dummies books and bestselling eBa…

A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully…

Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts t…

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video mark…