Конкурентные преимущества

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. …

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovati…

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understan…

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understan…

The real secret to career success and what it takes to get ahead is EQ UNEQUALED is the client service professional's guide to getting ahead and achieving professional goals. You're smart and har…

Find your drive and redefine your business priorities Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stal…

Cut the organisational and operational dead weight to climb higher, faster The Light and Fast Organisation presents a blueprint for organisations looking to thrive in today's rapidly evolving bus…

Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada B…

How national culture impacts organizational culture—and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the c…

How six industries are collaborating with competitors, society, and the public sector for competitive advantage No longer can we consume the equivalent of 1.3 Earths resources and expect to remai…

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin Am…

Find your drive and redefine your business priorities Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stal…

No spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provides an actionable blueprint for real-world bus…

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser wi…

The Answer to Global Overload Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies among those at the top. B…

A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines…

A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked …

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE… So how are you going to present it? A big wor…

Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, …

Now in paperback, the inside story of «the greatest transformation of Microsoft since it became a multinational company» Marshall Phelps's remarkable eyewitness story offers lessons for any execu…