Управление маркетингом

Директор по маркетингу и коммуникациям Mastercard Раджа Раджаманнар рассказывает, как глобальные изменения, открытия нейронауки и искусственный интеллект использовать в рекламе и для роста бизнес…

Работа с обратной связью – бесплатный инструмент, который способен влиять на прибыль бизнеса. Урегулирование претензий помогает сохранить уже существующую базу клиентов, в то время как положитель…

Все трудности и проблемы с персоналом решаемы – нужно лишь понять систему; можно найти нужных сотрудников – надо только знать, где их искать и как «заманивать»; можно обучить их работать так, как…

Автор книги об эволюции ресторанных сетей – ресторатор, за плечами которого бесценный опыт работы в ресторанном Доме Андрея Деллоса (а это не только знаменитое «Кафе Пушкинъ», но еще и сеть «Му-М…

Чтобы ресторан стал успешным и зарабатывал больше, необходимы постоянные усилия на локальном уровне. Локальный маркетинг – это действия по привлечению гостей в ваш ресторан на определенной террит…

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizin…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would t…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's ava…

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has c…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.…

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways …

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new h…

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to chang…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among bu…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among bu…

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers …

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and…

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-o…

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Co…