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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while b…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in …

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfi…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationshi…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, …

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closin…

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing …

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands,…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the mo…