Зарубежная деловая литература - ТОП 50 лучших книг
Как добиться того, чтобы ваш бренд выбрали первым? Воспользоваться концепцией «прилипчивого брендинга». Маркетолог-стратег и коуч Джереми Миллер, основываясь на интервью с топ-менеджерами успешных компаний и опыте в семейном бизнесе, рассказывает о 12,5 принципах продвижения бренда, который будет «выделяться как апельсиновое дерево среди хвойных». Узнайте главное из бестселлера в саммари.
Знакомьтесь с ключевыми идеями популярных книг, экономьте время и выбирайте только лучшее с CrossReads.
Учебное пособие написано в соответствии с Федеральным государственным образовательным стандартом высшего образования по направлениям подготовки «Реклама и связи с общественностью», «Журналистика». Реклама рассматривается как социокультурный феномен в контексте конкретных культурно-исторических событий. Студенту предоставляется возможность отследить процесс исторического формирования многообразия культур и цивилизаций в их взаимодействии, чтобы затем грамотно использовать полученные знания в профессиональной деятельности.
В конце издания размещен практикум, позволяющий студентам приобрести навыки самостоятельной работы с источниками по истории рекламы.
Для студентов бакалавриата, а также всех, кто интересуется историческими аспектами рекламы.
«Какого черта мои сотрудники такие несамостоятельные? Почему им приходится по пять раз объяснять одно и то же?» – типичная жалоба большинства руководителей. Эта книга очень подробно, в режиме реального коучинга, объясняет, как превратить подчиненных в тех, на кого можно положиться.
Ее герой Мартин – начальник десятка инертных продавцов в супермаркете – под руководством «играющего бизнес-тренера» Стива Вильгельма превращает их в проактивных, заинтересованных в крутом результате членов команды. Следить за этим процессом – все равно что присутствовать на хорошем тренинге управленческих навыков.
В форме короткометражного рассказа автор расскажет о том, как:
– повысить производительность сотрудников;
– четко объяснять задачи, чтобы совершенствовать компетентность;
– правильно поощрять, мотивировать, награждать сотрудников;
– вести переговоры и обсуждения с коллегами;
– разобраться в собственных ошибках и принять их.
Томас Фрицше – дипломированный психиатр и тренер, основатель и владелец TOMplus, компании не…
Need a quick answer to a nonprofit legal conundrum? It’s literally at your fingertips with The Bruce R. Hopkins Nonprofit Law Library. Supplying you with find-it-on-the-run answers to your nonprofit law questions, this Library prepares you to meet and manage your nonprofit’s legal obligations with its step-by-step guidance. Packed with authoritative answers to the most essential questions on how to start a nonprofit organization; nonprofit law basics; maintenance of tax exemption; public charity rules; unrelated business rules; boards of directors and compensation; conflicts of interest; self-dealing; liability, and much more, this e-Library offers hands-on information mined from the following bestselling books and updated and expanded by the leading authority on nonprofit law, Bruce R. Hopkins: • Nonprofit Law for Religious Organizations: Essential Questions & Answers / Bruce R. Hopkins and David Middlebrook • 650 Essential Nonprofit Law Questions Answered / Bruce R. Hopkins • The Legal Answer Book for P…
The best data in the business, updated for 2019 Stock Trader's Almanac 2019 provides the cleanest historical data in the business to give traders and investors an advantage in the market. The 2019 edition is consistent with decades of the Stock Trader's Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid. Proprietary strategies include the Hirsch Organization's Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals. Trusted by Barron's, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves.…
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 …
Concepts, methods, and issues in calculating the fair value of intangibles Accounting for Goodwill and Other Intangible Assets is a guide to one of the most challenging aspects of business valuation. Not only must executives and valuation professionals understand the complicated set of rules and practices that pertain to intangibles, they must also be able to recognize when to apply them. Inside, readers will find these many complexities clarified. Additionally, this book assists professionals in overcoming the difficulties of intangible asset accounting, such as the lack of market quotes and the conflicts among various valuation methodologies. Even the rarest and most problematic situations are treated in detail in Accounting for Goodwill and Other Intangible Assets. For example, the authors analyze principles for identifying finite intangible assets and appropriately accounting for amortization expenses or impairment losses. Using the information in this book, the results of these calculations can also …
A critical resource for families managing significant wealth Wealth of Wisdom offers essential guidance and tools to help high-net-worth families successfully manage significant wealth. By compiling the 50 most common questions surrounding protection and growth, this book provides a compendium of knowledge from experts around the globe and across disciplines. Deep insight and thoughtful answers put an end to uncertainty, and help lay to rest the issues you have been wrestling with for years; by divulging central lessons and explaining practical actions you can take today, this book gives you the critical information you need to make more informed decisions about your financial legacy. Vital charts, graphics, questionnaires, worksheets and other tools help you get organised, develop a strategy and take real control of your family's wealth, while case studies show how other families have handled the very dilemmas you may be facing today. Managing significant wealth is a complex affair, and navigating the fi…
The non-technical handbook for cyber security risk management Solving Cyber Risk distills a decade of research into a practical framework for cyber security. Blending statistical data and cost information with research into the culture, psychology, and business models of the hacker community, this book provides business executives, policy-makers, and individuals with a deeper understanding of existing future threats, and an action plan for safeguarding their organizations. Key Risk Indicators reveal vulnerabilities based on organization type, IT infrastructure and existing security measures, while expert discussion from leading cyber risk specialists details practical, real-world methods of risk reduction and mitigation. By the nature of the business, your organization’s customer database is packed with highly sensitive information that is essentially hacker-bait, and even a minor flaw in security protocol could spell disaster. This book takes you deep into the cyber threat landscape to show you how to ke…
The investment landscape has changed dramatically over the last few years, destroying many of the old certainties by which investors lived their lives. In particular, it has shaken belief in the ability of traditional asset types such as bonds and equities to protect them from abnormal market conditions, and it has brought home how closely correlation between different markets can be squeezed together by extreme pressure. Future investors will have to regard so-called «alternative» assets as essential elements within their portfolios, and be prepared to deal with the complexities that this will entail. This will in turn force a re-appraisal of core concepts such as «risk» and «return», not least because some alternative asset classes do not lend themselves well to traditional return measures. Exciting times lie ahead, but a thorough working knowledge of the various alternative asset classes will be an essential pre-requisite to success, and perhaps even to survival. Alternative Assets meets investor's nee…
Global diversity in the practice of public sector accounting continues to impede the reduction of bureaucracy and the creation of comparable standards in terms of accountability and transparency. The International Public Sector Accounting Standards Board (IPSASB) continues to engage in the ongoing process of harmonizing public sector accounting with their International Public Sector Accounting Standards (IPSASs). IPSAS Explained: A Summary of International Public Sector Accounting Standards, Second Edition provides up to date information on the Conceptual Framework Project and other projects related to IPSASs, along with details of all the current IPSASs, including newly approved standards of the Board, especially those relating to financial instruments, intangible assets and service concession arrangements from a grantor perspective. Each IPSAS is distilled into a useful and accessible summary, and illustrated with graphs, figures and tables. Beyond that the book focuses on the current sovereign debt cri…
Any organization, no matter how stolid, may be unsettled by the news that a new boss is about to take over. Talk in the hallways increases, staff worry about their jobs, uncertainty grows. Even when the change has happened, problems emerge when the boss who was hired to manage “from above” has to learn about the organization “from below.” In this book, Niklas Luhmann scrutinizes the relationship and shows how it is stretched to its limit by communication difficulties, demands for self-presentation, and disagreements concerning fundamental values. Many of the tensions crystallize around the question “who has the power?” It isn’t necessarily the boss, provided the employees are well versed in the art of directing their superiors. “Subtervision” is Luhmann’s term for this state of affairs, and tact is the most important means to this end. Yet caution is advised: whoever achieves mastery in subtervision may well become the new boss. This slim and thought-provoking book from one of the most influential sociolo…
A complete list of individual tax relief opportunities J.K. Lasser's 1001 Deductions and Tax Breaks 2019 is the complete and thorough guide to reducing your tax burden. By listing every possible deduction and credit available to individual taxpayers, this book can help you achieve substantial savings on your 2018 tax return. Updated and expanded to cover new and changing tax law, this edition also includes an e-supplement covering the latest developments from Congress and the IRS to keep you fully up-to-date. Stop overpaying and gain peace of mind as you find the answers you need for your specific tax situation. Mine your paperwork for write-off opportunities, and claim your tax breaks correctly; easy-to-follow instructions give you clear guidance through the maze of worksheets to help you reclaim what is legally yours. Echoing cries of «Can I claim…?», «How do I deduct…?», «Where do I find…?» mean it's tax season again, and America's most trusted tax advisor is here to take away the stress. Find answers,…
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technolo…
From the bestselling authors of The Leadership Challenge and over a dozen award winning leadership books, James M. Kouzes and Barry Z. Posner have written a new book that examines a fundamental question: How do people learn leadership? How do they learn to become leaders? Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader (ISBN: 978-1-119-14428-1; Wiley; May 2016) is a comprehensive guide to unleashing the inner-leader in us all and to building a solid foundation for a lifetime of leadership growth and mastery. The book offers a concrete framework to help individuals of all levels, functions, and backgrounds take charge of their own leadership development and become the best leaders they can be. Arguing that all individuals are born with the capacity to lead, Kouzes and Posner provide readers with a practical series of actions and specific coaching tips for harnessing that capacity and creating a context in which they can excel., Supported by over 30 years of research, from over se…
Чтобы оказаться в числе самых влиятельных и богатых людей планеты, нужно быть твердым и последовательным, иметь свой взгляд на вещи. Рэй Далио, американский миллиардер, сформулировал собственные правила жизни на основе своего опыта. Ими руководствуется и основанный им хедж-фонд Bridgewater, ныне крупнейший в мире.
В издании, которое вы держите в руках, принципы успеха Рэя Далио изложены наиболее кратко и доступно. Эту книгу можно подарить тому, кто уже в начале жизненного пути стремится к успеху. Она мотивирует принимать взвешенные решения, подниматься после провалов, следовать целям и мечтам, обретая верных соратников, и достигать самых высоких целей.
This is the fourteenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in trade and trade policy. Examines key issues pertinent to the multinational trading system, as well as regional trade arrangements and policy developments at the national level Analyses trade policy in areas such as Malaysia, Trinidad and Tobago as well as revealing the national security concerns that have become a dominant influence on US trade policy since 2001 Includes a special focus on the Doha Round where contributors evaluate the winners and losers from trade liberalisation and investigate the cotton initiative of the WTO's Doha Development Agenda
Tap into the power of the most popular stochastic volatility model for pricing equity derivatives Since its introduction in 1993, the Heston model has become a popular model for pricing equity derivatives, and the most popular stochastic volatility model in financial engineering. This vital resource provides a thorough derivation of the original model, and includes the most important extensions and refinements that have allowed the model to produce option prices that are more accurate and volatility surfaces that better reflect market conditions. The book's material is drawn from research papers and many of the models covered and the computer codes are unavailable from other sources. The book is light on theory and instead highlights the implementation of the models. All of the models found here have been coded in Matlab and C#. This reliable resource offers an understanding of how the original model was derived from Ricatti equations, and shows how to implement implied and local volatility, Fourier metho…
Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being «fast seconds») than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a …
Praise for How to Sell Your Home Without a Broker «On a scale of 1 to 10, this book is a 10.» —Robert Bruss Jump into the real estate game—and win big! Home values are crashing and foreclosures are way up. You might think this is a terrible time to get into the real estate market—but you'd be wrong! A crashing real estate market offers plenty of opportunity to profit, if you know how to change your strategy and adjust to the new market reality. In The All-New Real Estate Foreclosure, Short-Selling, Underwater, Property Auction, Positive Cash Flow Book, top real estate investors and authors Chantal and Bill Carey show you how to get in safely and get out profitably. They present four new strategies for taking advantage of today's high foreclosure rate and explain how to invest for the long-term as the market resets to more realistic levels. Novice investors will find plenty of strategies for profiting without risking all they have, and old hands will find new, unconventional techniques that will help them …
As the global market expands, the need for international regulation becomes urgent Since World War II, financial crises have been the result of macroeconomic instability until the fatidic week end of September 15 2008, when Lehman Brothers filed for bankruptcy. The financial system had become the source of its own instability through a combination of greed, lousy underwriting, fake ratings and regulatory negligence. From that date, governments tried to put together a new regulatory framework that would avoid using taxpayer money for bailout of banks. In an uncoordinated effort, they produced a series of vertical regulations that are disconnected from one another. That will not be sufficient to stop finance from being instable and the need for international and horizontal regulation is urgent. This challenge is the focus of Georges Ugeux’s book. International Finance Regulation: The Quest for Financial Stability focuses on the inspirations behind regulation, and examines the risks and consequences of fragm…
Reveals the proprietary framework used by an exclusive community of top money managers and value investors in their never-ending quest for untapped investment ideas Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscribers list that reads like a Who's Who of high finance. Written by that publication’s managing editor and inspired by its mission to serve as an «idea funnel» for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities. The next best thing to taking a peek under the hoods of some of the most prodigious brains in the business, it gives you uniquely direct access to the thought processes and investment strategies of such super value investors as Warren Buffett, Seth Klarman, Glenn Greenberg, Guy Spier and Joel Greenblatt. Written by the team behi…
Have you ever thought about investing in the stock market but weren't sure where to start or what to buy? Share investing is easier than you think! Women are becoming increasingly financially savvy. They want to improve their financial future and are looking to the stock market to help them achieve their goals. Tracey Edwards is one of these savvy investors. In this completely revised edition of the best-selling Shopping for Shares, she let you in on her investing secrets and step-by-step plan for researching and selecting the right companies at the right time so that you too can profit from the stock market. Written in a no-nonsense, conversational style Shopping for Shares will show you: how much money you need to start investing—it's less than you think the psychology of making your first trade—it doesn't have to be scary 'rules' for trading in the short term or investing for the long term the best times to buy and sell what you should do when the market takes a downward turn how you can still invest i…
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth «growing up Beam» in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family…
Straightforward explanations of the new tax laws Things have changed radically in the world of housing, education, employment, health care, and other areas where a firm understanding of taxes can benefit you financially. While these changes can, and will, have a dramatic effect on taxpayers, all is not lost. J.K. Lasser provides the tips and tools needed to gain a better grip of what is going on to help you save money on your 2010 return and to plan ahead for future tax savings. Written by the recognized authority in taxes, J.K. Lasser's New Tax Law Simplified 2011 transforms the complex new tax laws into simple English that any taxpayer can understand. Filled with up-to-the-minute facts and figures, this book makes it easier for you to learn about-and profit from-the laws that govern your taxes. The book also looks ahead to changes for 2011 that can affect tax planning now. Outlines various tax relief strategies Filled with numerous examples and tables Helps you understand and utilize the new tax program…
Успешная компания начинается не с миллионных инвестиций, она начинается с вопроса «ЗАЧЕМ». Есть лидеры и компании, который пользуются популярностью и имеют определенный успех. А есть те, которые способны вдохновлять других и вести за собой. Последним удается это благодаря тому, что они знают, ЗАЧЕМ существуют. Они имеют высокие цели, бросают вызов обществу, они знают, ЗАЧЕМ делают свое дело. Узнай секреты лидерства и мотивации на примере таких компаний, как Apple, Southwest Airlines и др.!
Эта книга для тех, кто хочет вдохновлять людей, и для тех, кто хочет найти того, кто бы вдохновлял их. Эта книга создана не для того, чтобы рассказать вам, что и как делать. Ее целью не является обеспечить вам план действий. Ее цель – предложить вам мотив для действий.
Саймон Синек – известный мотивационный спикер и писатель, автор популярных книг на тему лидерства и достижения целей, создатель концепции вдохновляющего лидерства, так называемого «золотого кольца», которой, по утверждению Синека, следуют все успешные мир…
Прикладная книга от известного эксперта с описанием новаторской модели шести сильных сторон личности. Это типирование поможет руководителю раскрыть потенциал каждого участника своей команды, а сотрудникам – получать удовольствие от работы.
Это аудио – сокращенная версия книги «Построенные навечно. Успех компаний, обладающих видением» (Джим Коллинз, Джерри Поррас). Только самые ценные мысли, идеи, кейсы, примеры.
О книге
На рубеже XIX и XX веков две успешные компании General Electric и Westwinghouse боролись за лидерство в новой перспективной отрасли – производстве электроприборов. У обеих компаний был значительный начальный капитал и примерно равные стартовые возможности. Однако General Electric стала одной из самых успешных компаний XX века, а Westwinghouse, хотя и просуществовала более 100 лет, так и не стала великой.
Джим Коллинз и Джерри Поррас в течение шести лет исследовали 18 пар компаний, используя метод разлученных близнецов: сравнивали две компании со схожими исходными данными, одна из которых стала великой и сохранила позиции в течение 50+ лет. Кейсы и результаты исследования авторы описали в книге «Построенные навечно».
Зачем слушать
• Окунуться в увлекательные истории успеха великих компаний.
• Увидеть разницу между величием и …
Ed Ponsi's straightforward guide to understanding technical analysis Technical Analysis and Chart Interpretations delivers simple explanations and easy-to-understand techniques that demystify the technical analysis process. In his usual straightforward style, bestselling author Ed Ponsi guides you through the twists and turns to show you what really matters when it comes to making money. Whether you trade stocks, currencies, or commodities, you'll develop invaluable skills as you master difficult concepts and the tools of the trade. Technical analysis translates to any form of trading, and this book delivers clear, jargon-free guidance toward interpreting the various charts you'll see in the field. Technical analysis can be confusing. Volatility, cycles, Elliot waves, Fibonacci, trends—it's easy to get lost, and most of the available literature is incomprehensible to all but the experts. This book is different—it's technical analysis for the rest of us. You'll see through the language to understand the un…
Вы любите игры и хотите научиться профессионально их создавать? Тогда эта книга идеально вам подойдет!
Джастин Гэри двадцать лет проработал в игровой индустрии и теперь готов поделиться своими секретами – простыми, практичными и эффективными. Джастин проведет вас через каждый этап создания игры, даст советы и научит упражнениям, которые помогут вам сформулировать свои идеи и воплотить их в жизнь.
Вы научитесь:
• преодолевать ментальные блоки и творчески мыслить;
• вызывать у игроков правильные эмоциональные реакции;
• проводить мозговой штурм идей и находить пригодные для использования;
• проходить шести этапов основного цикла проектирования для создания игры;
• интегрировать в свои проекты монетизацию;
• избегать рутины и выгорания или использовать их в своих интересах;
• искать работу в игровой индустрии и добиваться публикации своих игр;
• проводить грамотный и эффективный маркетинг;
• создавать проекты, которые выдержат испытание временем.
Сделайте первый шаг к своей мечте стать успешным гейм-дизайне…
Under IFRS, U.S. GAAP, and the SEC rules and regulations, business enterprises must recognise measure and disclose information regarding equity items on the face of the statement of financial position, other specific statements, or in the notes to the financial statements. However, under both IFRS and U.S. GAAP there is no all-inclusive general standard on stockholders’ equity. This book clarifies the process of reporting stockholders’ equity in a manner which can be reconciled under all the relevant standards. “Not only has the author addressed the informational needs of the players in the accounting industry, he has also drawn, based on his vast experience, practical implications of reporting under both standards.” —Noraini Mohd Nasir, Journal of Financial Reporting and Accounting
Praise for What Works «What Works is essential reading for any businesspeople who want to improve their organizations and their own abilities. This is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy read, crammed with great advice—from improving sales ability to learning how to manage people. Not to be missed.» —SHAUN REIN, founder of China Market Research Group and author of The End of Cheap China «Focus, focus, and more focus. That is the incredible theme here of What Works. Robert Cornish and Wil Seabrook hit a true homerun in their message: knowing what you are and what you are not, knowing what works and what doesn't, and knowing when to walk away and when to stay, but hold firm—are the keys to success in business and in life. What Works is more than a sales book. It's as much about the internal sale to your employees and colleagues, as it is to the customer and the prospect. If you want to improve not just your sales, but your business, What Works is a must-read.» —TODD NATENBERG, …
A practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Created for banking and finance professionals with a desire to expand their management skill set, this book focuses on operational risk and operational risk events, as distinct from other types of functional risks. It was written by the experts at the world-renowned Hong Kong Institute of Bankers, an organization dedicated to providing the international banking community with education and training. Schools you in techniques for analyzing the operational risk exposure of banking institutions and assessing how operational risk impacts on other types of risk Provides expert guidance on how to design, plan and implement systems for operational risk management and quality control Describes a comprehensive approach to operational risk management that includes data collection, modeling and an overall risk management structure Shows you how to develop operational risk management solutions to help your co…
A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William Strunk Jr. once taught composition to students at Harvard, using his classic little book, The Elements of Style. With great daring, Ellis and Malkiel imagined their own Little Red Schoolhouse course in investing for every investor around the world-and then penned this book. The Elements of Investing hacks away at all the overtrading and over thinking so predominant in the hyperactive thought patterns of the average investor. Malkiel and Ellis offer investors a set of simple but powerful thoughts on how to challenge Mr. Market at his own game, and win by not losing. All the need-to-know rules and investment principles can be found here. Contains sound investment advice and simple principles of investing from two of the most respected individuals in the investment w…
Dividends And Dividend Policy As part of the Robert W. Kolb Series in Finance, Dividends and Dividend Policy aims to be the essential guide to dividends and their impact on shareholder value. Issues concerning dividends and dividend policy have always posed challenges to both academics and professionals. While all the pieces to the dividend puzzle may not be in place yet, the information found here can help you gain a firm understanding of this dynamic discipline. Comprising twenty-eight chapters—contributed by both top academics and financial experts in the field—this well-rounded resource discusses everything from corporate dividend decisions to the role behavioral finance plays in dividend policy. Along the way, you'll gain valuable insights into the history, trends, and determinants of dividends and dividend policy, and discover the different approaches firms are taking when it comes to dividends. Whether you're a seasoned financial professional or just beginning your journey in the world of finance, …
Пришло время изменить свой взгляд на конкуренцию, рост и лидерство – то есть на экосистему бизнеса в целом. Рон Аднер предлагает новый способ мышления и иллюстрирует прорывные идеи убедительными примерами.
Сегодня соперничество компаний выходит за рамки отраслей. Вместо банковского дела – весь финтех, вместо телевидения – потоковое видео как таковое. В новом мире победа по старым правилам конкуренции может означать проигрыш.
Только сосредоточившись на конкуренции во всей экосистеме (а не в рамках своей отрасли) Wayfair и Spotify спаслись от разгрома гигантами Amazon и Apple. Лишь расширив границы своей индустрии, Опра Уинфри превратилась из телеведущей в мультимедийного магната. Мышление категорией экосистем позволило Microsoft возродить облачные технологии. Каждая из этих побед основана на новом подходе к конкуренции, который вы можете применить к своей организации.
Книга эксперта по стратегическому планированию Рона Аднера познакомит вас с необходимыми концепциями и инструментами и поможет разработать с…
In the special edition of the “Metal Supply & Sales” magazine you will find the analysis of current situation in Russian ferrous and non-ferrous metallurgy in the context of global production; in depth flat and long-rolled products, pipe, copper and aluminum industry research. English speaking readers of the special edition will be able to acquire information on Russian metallurgy perspectives, market trends and industry innovations. In the “Metal supply & sales” magazine sector’s leading companies – MMK, NLMK, RMK, TMK, OMK, Chelpipe, Uraltrubprom and Ukraine’s Metinvest, present their articles on new production capacities, products and engineering solutions. In addition the Chinese market forecast is published in this issue of the magazine.
It is well known, that Russian metallurgy is export-oriented. More than 50% of all production is being exported and Russia is considered to be among the five largest suppliers of metals on world markets. Therefore, export contracts have always been, are, and in the n…
Эта книга – авторский тренинг легендарного мастера общения, Дейла Карнеги. Этот тренинг эффективного общения, уверенности и влияния прошли сотни тысяч людей по всему миру.
Для самого широкого круга читателей: для тех, кто желает раскрыть в себе талант чудесного собеседника, умного родителя, ценного сотрудника. Особый интерес книга представляет для начинающих и уже практикующих психологов, тренеров, консультантов. Лаборатория проведения тренинга «по Карнеги» распахнула свои двери руками самого Дейла Карнеги, который поделится с вами технологиями и секретами мастерства.
Как объяснить ребенку, что есть более эффективный способ разрешения конфликтов, чем крики, споры и тем более драки? Поможет эта добрая и очень поучительная история, которая восхитила своим гуманистическим посылом даже Далай-ламу.
У лесных зверей проблема – они никак не могут поделить озеро, свой водопой. Каждый считает, что право пить оттуда воду принадлежит только ему, обстановка накалена до предела! Медвежонок Эмо и его лучший друг, яркая птичка Чики, уверены: есть другой способ найти выход из этой ситуации, чем скандал. Вместе с поссорившимися зверями они анализируют проблему и изучают конструктивные способы ее решения. Благодаря этому все лесные жители не только устанавливают правила использования водопоя, но и приобретают навыки, которые можно применять для решения других конфликтов, не прибегая к драке. А вместе с ними – и маленькие читатели.
Книга содержит руководство для родителей и учителей с играми, упражнениями и головоломками для закрепления навыков решения конфликтов в повседневной жизни.
«Эм…
The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and best known organisations. An invaluable resource for anyone who wants to make a creative difference in their lives and the lives of people around them.Inspired by the unique practice of 'nowhere', a community of companies that specialise in co-creation, this is an inspirational book that will help you break through to a more creative and strategic futureRenowned for their world-class approach to innovation, the nowhere group works with a wide range of businesses, government agencies and individuals to develop their creativity to its full potential. Now, their book maps out the groundbreaking ways that anyone can become more productive, playing a more creative role in your organisation while simultaneously nurturing your own growth along the way.It contains eight breakthrough questions designed to stimulate and enrich our creative capacity, both as an individ…
Boken är skriven av en tidigare anställd som blev den mest lönsamma frilansaren på Fiverr i Frankrike. Snälla, sluta leta efter mirakellösningar för att tjäna pengar på nätet, eller via träningskurser som skapats av folk som inte vet ett skvatt om entreprenörskap.
I den här boken kommer du inom några veckor lära dig: ✓ Skapa en inkomst på $1000 i veckan inom 2 månader ✓ Spara tid genom att undvika nybörjarmisstag ✓ Implementera den mest effektiva strategin för att utmärka dig i konkurrensen Om du verkligen vill bli en frilansare och jobba på nätet, oavsett om du vill skaffa en extra inkomst eller sluta på jobbet, så måste det göras med en effektiv och genomtänkt strategi. Det går inte tänka sig något bättre alternativ än Fiverr för att komma igång så fort som möjligt som frilansare, eller som hobbyist. Tillämpningen av den här metoden har gjort det möjligt för mig att tjäna upp till 15 000 € per månad. Kom igång idag!
Общение – краеугольный камень любых отношений. Но мы зачастую не знаем, как выразить свои мысли и по-настоящему услышать собеседника. В этой книге автор уделяет внимание практически всем аспектам успешного общения. Представьте, что вы сможете спокойно и уверенно войти в любую комнату и подружиться с незнакомыми людьми, легко уклониться от конфликтов и произвести впечатление харизматичной личности. Ничего сложного в этом нет, нужна лишь целенаправленная практика. Эта книга научит вас строить отношения с людьми и разбираться в их эмоциях.
Продвигайтесь по карьерной лестнице. Запомните: повышение получают люди с блестящими коммуникативными навыками, а не техническими умениями.
Узнайте, как избегать конфликтов и сложных ситуаций.
• Какой у вас стиль общения и не мешает ли он достичь ваших целей.
• Какой зрительный контакт укрепляет эмоциональную близость.
• Какие методы и принципы значительно улучшат ваши навыки общения.
• Как «услышать» эмоции собеседника и вызвать у него доверие.
• Как научиться говорить «н…
No nonsense solutions from the straight-talking face of British business. IF FUNDAMENTAL REFORM DOES NOT TAKE PLACE THEN WE ARE DEAD IN THE WATER. GLOBALISATION DOES NOT TAKE PRISONERS. BRITAIN MUST BECOME FIT FOR PURPOSE IN THE 21ST CENTURY. This is the explosive, first book from 'the face of British business', Lord Digby Jones. With a renowned, no-nonsense, straight-talking approach, he is one of the world's most acclaimed business commentators. In his candid and forthright style Fixing Britain puts the spotlight on critical national and international business issues and lays out the essential reform urgently needed for the growth of our nation. Knowledgeable, authoritative and independent, Digby highlights how untenable the status quo is in the UK, and sets out how Britain can get back in – and stay in – the globalised race. Sending a clear message to government, business leaders, strategists and the media, Fixing Britain explores the effective linkage of change at all levels, from Westminster to educa…
The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate politics and the barriers many managers face in their efforts to reach the top, the book works to build awareness and strategies for business and career success. Taking a refreshing new approach to workplace politics, the book presents new ways to think about embracing opportunities in order to achieve personal and organization-wide career satisfaction. Rather than encouraging employees to move on and start their own businesses, it instead details how to move up within their current companies by learning to understand power bases and conversation more thoroughly. Combines individual case studies and real life sit…
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and …
¿Por qué algunas personas logran ser ricas a una edad temprana mientras que otras luchan por pagar sus cuentas hasta su lecho de muerte? ¿Cuál es la diferencia entre las personas? Sigue leyendo… Tal vez no tengas idea de esto, pero puede haber un millonario viviendo al lado. En América, el 7% de los hogares son millonarios. Si hay tanto dinero alrededor, ¿por qué es tan difícil ser rico? ¿Cuál es el secreto detrás de esto? Hay gente que trabaja duro toda su vida y nunca llega a ganar más que lo suficiente para comer y pagar las cuentas. ¿Cómo es que algunas personas ganan dinero con facilidad y otras no? En este libro ”Cómo Atraer Dinero Usando el Poder de la Mente” aprenderás un poderoso acelerador de la riqueza. No tienes que ser una enciclopedia de las finanzas. Atraer dinero tiene más que ver con la mentalidad que con el conocimiento. Una vez que definas tus metas, puedes desarrollar tus pensamientos de una manera positiva, con el fin de atraer el dinero que deseas. Alguno ¿Por qué algunas personas lo…
Discovering the Leader in You Workbook From the Center for Creative Leadership (CCL) comes a highly accessible workbook based on the concepts outlined in the revised and updated edition of Discovering the Leader in You. The workbook contains a variety of questions and exercises designed to help professionals reflect on, examine, explore, and discover concepts and issues related to their role as leaders. Most of the activities can be completed while working through the book, others require more time, and some involve other people. To gain the greatest benefit, it is suggested that all the activities be done as thoughtfully and as honestly as possible. Once you have completed the exercises and tasks outlined in the workbook, you will be able to Clarify your purpose for leading, based on a clear leadership vision and a core set of values Articulate your leadership strengths and areas for development Understand who you are as a leader in the context of both your work and your personal life Determine when and …
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of financial services. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from financial services, a short description of the Five Practices®, a section on «Learning to Lead», and background information on the Leadership Practices Inventory (LPI).
An organizational guide to assessing, measuring, and building leadership capacity Leadership capacity has emerged as a key source of competitive advantage in today's economy. But many organizations struggle to develop the capacity they need to succeed. This book offers concrete and precise strategies to close the leadership gap. It explains in detail how to conduct a leadership analysis, determining exactly where the gaps are in both organizational and individual leadership; analyzes the challenges a company faces; helps in understanding an organization's leadership deficit; and generates leadership solutions tailored to the organization's particular needs and shortcomings.
Filled with insights from leading Australian CEOs, Master CEOs taps into the thoughts of Australia's leading chief executive officers or managing directors in an effort to understand why they are such outstanding leaders, and why the companies they run have delivered above-average results. Master CEOs is not only about management – it also delivers a very strong message on leadership. To be interviewed for the book, the CEO had to be in charge of their company for at least 10 years and delivered shareholders a return greater than the share market in that period. CEOs covered include: Gerry Harvey from Harvey Norman, Paul Little from Toll Holdings, Graham Turner from Flight Centre, David Simmons from Hills Industries and many more. All new interviews, never before published.