Зарубежная деловая литература - ТОП 50 лучших книг

Как, не теряя оптимизма, поступая порядочно и благопристойно, добиться победы в этом непростом мире Робин Шарма – известный писатель, мыслитель-гуманист. Он входит в число ведущих консультантов по лидерству и личностной оптимизации. Его клиенты – знаменитые миллиардеры, деятели искусств, звезды профессионального спорта и многие компании из рейтинга «Fortune 100». Объединив западные технологии достижения успеха и максимальной работоспособности с восточной мудростью совершенствования разума, тела и духа, он помог миллионам людей по всему миру изменить жизнь. Сегодня – время для героизма. Не только того, который демонстрируют нам основоположники движений и творцы истории, но и того, который необходим для благородных, находчивых и смелых поступков, свойственных каждому человеку. Каждый из нас движим желанием достичь высочайшего уровня производительности и жить радостной, величественной жизнью, обогащающей всех, кто является ее свидетелем. «Манифест героя нашего времени» – необычное и очень действенное руковод…

Мечтаете о большом заработке, но в жизни ничего не меняется? Пора браться за дело! И начать стоит с прослушивания бестселлера Брайана Трейси «Зарабатывайте столько, сколько вы стоите»! Знаменитый бизнес-тренер делится эффективной системой, следуя которой пошагово, вы сможете зарабатывать больше! – как повысить свой карьерный потенциал;– как раскрыть и использовать свои сильные стороны;– как найти ту работу, которая подойдет именно вам;– как увеличить свою эффективность;– как творчески решать возникающие проблемы;– как строить карьеру и зарабатывать больше!Все советы, которые дает Брайан Трейси, подкрепляются примерами. Кроме того, в конце каждой главы вы найдете практические задания, выполняя которые, сможете изменить свою жизнь в лучшую сторону! Слушайте аудиокнигу и зарабатывайте больше! © AB Publishing © Попурри Введение. Вы сами выбрали размер своего нынешнего заработкаГлава 1. Новые нормыГлава 2. Ваша личная корпорация услугГлава 3. Повысьте свой потенциал заработкаГлава 4. Используйте сильные сторон…

Сэр Ричард Брэнсон, всемирно известный предприниматель, эксцентрик и миллиардер-бунтарь, создал огромное количество совершенно разнородных бизнесов, объединенных брендом Virgin. В новой книге он с присущей ему откровенностью и юмором рассказывает о своих принципах и правилах жизни, которые позволили проблемному подростку, в 16 лет бросившему школу, основать десятки успешных компаний. Правила Ричарда Брэнсона помогают ему жить на полной мощности и феноменально успешно вести дела на протяжении десятилетий, не чувствуя усталости и не теряя азарта при решении сложных задач.

The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully. From the initial engagement letter to the final acquisition agreement, this book delves into the mechanics of the process from beginning to end, favoring practical advice and actionable steps over theoretical concepts. Coverage includes deal structure, corporate structuring considerations, tax issues, public companies, leveraged buyouts, troubled businesses and more, with a uniquely solution-oriented approach to the M&A process. This updated second edition features new discussion on cross-border transactions and «pseudo» M&A deals, and the companion websites provides checklists and sample forms to facilitate organization and follow-through. Mergers and acquisitions are complex, and problems can present themselves at each stage of the process; even if the deal doesn't…

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete…

Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: register an effective domain name set up your own free or cheap website use social media to your advantage optimise your website so that search engines and customers can find you take advantage of free local listing services and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.

Первый стратег бизнеса в мире Тони Роббинс знакомит вас с правилами составления простых и эффективных планов, которые приведут вас к подлинной финансовой свободе; со стратегиями ведущих инвесторов мира, которые позволяют защищать свое благосостояние; с 4-мя главными принципами, которых придерживаются величайшие финансовые умы мира для увеличения доходов и сведения рисков к минимуму, а также с образом мышления подлинно богатых людей, который поможет вам добиться всего, чего вы заслуживаете. Для широкого круга читателей.

Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk. This groundbreaking book begins by comparing the stock market to a casino in which the house (public companies and the insiders who run them) buys and sells shares with the players (institutional and individual investors). TrimTabs Investing argues that stock prices are primarily a function of liquidity—the amount of shares available for purchase and the amount of money available to buy them—rather than fundamental value. Finally, it outlines the building blocks of liquidity theory and explains how you can use them to predict the direction of the stock market. “Charles Biderman, a savvy and battle-scarred veteran of the investment wars, has fashioned an intriguing approach to making money in the stock market that adroitly avoids both heavy-breathing speculation and the standard Wall Street practices…

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.» —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation «Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.» —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School «At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what compan…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations indust…

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a varie…

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies. Pick the perfect franchise for you Create marketing plans and branding for your new franchise Understand all of the complex legal issues surrounding the ownership of a franchise Uncover the secrets to continued success and future expansion Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.

An inspiring, practical and progress-oriented blueprint for energetic achievement. Amid constant swirl, uncertainty, and complexity is your team capable of doing big things? Too often people are pulled together, labeled a “team,” given a directive, and expected to deliver results quickly. Soon, however, due to lack of focus, increasing pressures and competing priorities the team suffers from DSD: distracted, hopelessly stressed and disconnected from one another. Predictably, the team flatlines and the energy needed to succeed is lost. Based upon research of what successful teams do to overcome severe odds, Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success. Team members develop the self-awareness and ability to: Bring their best to every situation Bring out the best in others in every interaction Partner across the business to deliver common objectives Filled with practical tools and engaging stories of t…

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. …

Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into t…

Smart financial decisions boost more than your bottom line—they'll make you healthier and happier too! Are you one of the 90% of people who are stressed about money? If so, you know it can take its toll on every part of your life. Financial health, physical health and happiness are profoundly interconnected. It's almost impossible to enjoy any one of these without the help of the other two. The authors describe this phenomenon as the intersection of money, health, and happiness. Leveraging Your Financial Intelligence will teach you a powerful values-based approach to achieving your most important life goals. As you take steps to improve your financial well-being, you'll discover that leveraging your financial intelligence will also fuel your physical and emotional well-being. Backed by the latest research findings in neuroscience, psychology, health, and cultural anthropology, the authors' invaluable advice focuses on the practical actions you can take to improve not just your finances, but your overall l…

Proven leadership strategies that will impact your career and your company Having the right CFO is a critical component for every company's success. Guide to CFO Success provides CFOs and those in the making with a strategic blueprint to benefit their companies and their careers. This book reveals how to build a strong, successful career plan with guidance on team building and management of the multiple relationships that CFOs face on a daily basis, plus how to balance one's work and personal life. Offers strategic guidance for leadership growth for CFOs Presents essential information for every CFO who wants to play a tactical role in their organization Includes best practices for building and developing the most effective Finance Team Features practical career advice for future Chief Financial Officers From balancing one's work and personal life to dealing with the CEO, Guide to CFO Success has the answers you need to plan for a strong and successful career.

Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, Agile by Design equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives—and the needs of your projects and team. Lifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world. Gain an understanding of the principles, processes, and practices associated with effective analyti…

Under IFRS, U.S. GAAP, and the SEC rules and regulations, business enterprises must recognise measure and disclose information regarding equity items on the face of the statement of financial position, other specific statements, or in the notes to the financial statements. However, under both IFRS and U.S. GAAP there is no all-inclusive general standard on stockholders’ equity. This book clarifies the process of reporting stockholders’ equity in a manner which can be reconciled under all the relevant standards. “Not only has the author addressed the informational needs of the players in the accounting industry, he has also drawn, based on his vast experience, practical implications of reporting under both standards.” —Noraini Mohd Nasir, Journal of Financial Reporting and Accounting

Praise for What Works «What Works is essential reading for any businesspeople who want to improve their organizations and their own abilities. This is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy read, crammed with great advice—from improving sales ability to learning how to manage people. Not to be missed.» —SHAUN REIN, founder of China Market Research Group and author of The End of Cheap China «Focus, focus, and more focus. That is the incredible theme here of What Works. Robert Cornish and Wil Seabrook hit a true homerun in their message: knowing what you are and what you are not, knowing what works and what doesn't, and knowing when to walk away and when to stay, but hold firm—are the keys to success in business and in life. What Works is more than a sales book. It's as much about the internal sale to your employees and colleagues, as it is to the customer and the prospect. If you want to improve not just your sales, but your business, What Works is a must-read.» —TODD NATENBERG, …

A practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Created for banking and finance professionals with a desire to expand their management skill set, this book focuses on operational risk and operational risk events, as distinct from other types of functional risks. It was written by the experts at the world-renowned Hong Kong Institute of Bankers, an organization dedicated to providing the international banking community with education and training. Schools you in techniques for analyzing the operational risk exposure of banking institutions and assessing how operational risk impacts on other types of risk Provides expert guidance on how to design, plan and implement systems for operational risk management and quality control Describes a comprehensive approach to operational risk management that includes data collection, modeling and an overall risk management structure Shows you how to develop operational risk management solutions to help your co…

A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William Strunk Jr. once taught composition to students at Harvard, using his classic little book, The Elements of Style. With great daring, Ellis and Malkiel imagined their own Little Red Schoolhouse course in investing for every investor around the world-and then penned this book. The Elements of Investing hacks away at all the overtrading and over thinking so predominant in the hyperactive thought patterns of the average investor. Malkiel and Ellis offer investors a set of simple but powerful thoughts on how to challenge Mr. Market at his own game, and win by not losing. All the need-to-know rules and investment principles can be found here. Contains sound investment advice and simple principles of investing from two of the most respected individuals in the investment w…

Dividends And Dividend Policy As part of the Robert W. Kolb Series in Finance, Dividends and Dividend Policy aims to be the essential guide to dividends and their impact on shareholder value. Issues concerning dividends and dividend policy have always posed challenges to both academics and professionals. While all the pieces to the dividend puzzle may not be in place yet, the information found here can help you gain a firm understanding of this dynamic discipline. Comprising twenty-eight chapters—contributed by both top academics and financial experts in the field—this well-rounded resource discusses everything from corporate dividend decisions to the role behavioral finance plays in dividend policy. Along the way, you'll gain valuable insights into the history, trends, and determinants of dividends and dividend policy, and discover the different approaches firms are taking when it comes to dividends. Whether you're a seasoned financial professional or just beginning your journey in the world of finance, …

[b]An innovative approach to driving maximum performance at all levels of an organization[/b] [i]Peak Performance Culture: The Five Metrics of Operational Excellence[/i] is a step-by-step roadmap to achieving optimal organizational development in your company or association. This practical guide helps you accurately evaluate the current state of your company and create a strategy that maximizes its future success. Author Dave Mitchell, building upon concepts introduced in his bestselling books [i]The Power of Understanding People[/i] and [i]The Power of Understanding[/i], provides new applications, effective real-world tactics, powerful organizational assessment tools, and much more. The book addresses the five critical factors for organizational success: vertical alignment, horizontal alignment, leadership ideology and corporate culture, employee experience, and customer experience. Each comprehensive chapter introduces a key component to peak performance culture – containing a detailed definition of the…

A memoir of a brief career as a top model – and the brutally honest account of what goes on behind the scenes in a fascinating, closed industry.Scouted in the street when she is 17, Victoire Dauxerre’s story started like a teenager’s dream: within months she was on the catwalks of New York’s major fashion shows, and part of the most select circle of in-demand supermodels in the world.But when fashion executives and photographers began to pressure her about her weight, forcing her to become ever thinner, Victoire’s fantasy came at a cost. Food was now her enemy, and soon, living on only three apples a day and Diet Coke galore, Victoire became anorexic.An unflinching, painful expose of the uglier face of fashion, her testimony is a shocking example of how our culture’s mechanisms of anorexia and bulimia can push a young woman to the point of suicide. It is the story of a survivor whose fight against poisonous illness and body image shows us how to take courage and embrace life.

The essential career handbook for creative working women.Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Pen…

Attirate le persone a voi piuttosto che andare a cercarle! Prima di tutto, capite cos’è e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari di aziende può arrivare al successo usando questo metodo per sviluppare il loro business online. Attraction marketing potrebbe essere la parola d'ordine detta più spesso dalla maggior parte degli esperti di marketing online. Ma che cosa significa? Come Internet marketer, bisogna sapere che cos'è questo tipo di marketing estremamente efficace, poiché sarà probabilmente uno degli strumenti più importanti e redditizi che si possiede nel marketing online a basso costo. Prima di tutto, capite cos’è e poi imparate a metterlo in pratica all’interno della vostra azienda. La maggior parte dei proprietari di aziende può arrivare al successo usando questo metodo per sviluppare il proprio business online. Funziona in qualsiasi settore, industria o nicchia. Se applicato in modo efficace, è uno strumento di successo a basso costo …

Today, the very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there and wishing they were somewhere else. Hour after hour. Day after day.David Pearl can change that and in this book he shows how you can take back control of your working life.“Will There Be Donuts?” is about a big mistake that almost all companies are going to make this year. And the next. And the one after that. We’ll call it nearly meeting.It happens the length and breadth of the business world, from boardroom to shop floor.‘Will There Be Donuts?’ is business expert David Pearl’s first book and he draws on his 2 decades of consulting with some of the biggest companies in the world to re-educate the reader on how to hold meetings and, crucially, how to make them great.His client list is a who’s who of FTSE and NYSE names and they seek his advice on how to engage employees at every level to make their meetings more efficient, effective and engaging.His list …

В учебнике рассматриваются основные понятия и содержание маркетинга как научно-практического направления экономической деятельности, призванного содействовать росту эффективности коммерческих организаций и органов государственного и муниципального управления. Учебник содержит комплексное представление об основных целях, задачах и методах маркетингового управления. Основной акцент делается на изучении практических приемов маркетинга, его конкретного применения в деятельности организаций различного профиля. Учебник включает тренинговые материалы, в основе которых преимущественно практический опыт автора. Предназначен для студентов, аспирантов, преподавателей и специалистов-практиков.

CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and standards in the field. The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from general concepts such as sustainability, stakeholder management, business ethics and human rights to more specific topics such as carbon trading, microfinance, biodiversity, the Base of the Pyramid model and globalisation. In addition to definitions of the most important terms across the wide range of CSR associated topics, this book also covers all the most important codes and guidelines, such as the Equator Principles, the UN Global Compact and ISO standards, as well as providing background on organiz…

Essential tools busy managers need to get the best out of their teams and people People who manage people face a number of challenges, from keeping workers engaged and performing at a high level to dealing with absenteeism and bad behaviour in the workplace. In The People Manager's Toolkit, leadership and people management specialist Karen Gately offers a suite of practical tools for optimising staff performance and dealing with a wide variety of «people issues.» Avoiding all human resources jargon and complicated management theory, this straightforward how-to guide shows you practical everyday solutions to common problems. You'll learn to effectively leverage the tools to improve business results, whether your issue is getting people to do more than just the bare minimum, deciding on appropriate financial incentives, or any other issue that involves people and those who lead them. Written by the highly regarded founder of Ryan Gately, the specialist consulting practice on human capital management based i…

A unique approach to personal finance that tackles money like a jiu-jitsu fighter would tackle an opponent In martial arts and personal finance, fundamentals are important. But while failing in Brazilian Jiu-Jitsu may be disappointing, it's nothing compared to failing to build wealth and creating a better future for your family. Nobody understands this better than Scott Ford, a top-ranked financial advisor and Jiu-Jitsu enthusiast. Now, in Financial Jiu-Jitsu, he shows you how to overcome your emotions and state of mind to excel at your investing endeavors. Along the way, Ford teaches you fundamental skills such as automating your savings and investments, the importance of paying yourself first, and managing credit wisely. Compares the patience and practice of the martial arts, specifically Jiu-Jitsu, to investing Offers an approach to adapting to financial change as you move through life, while maintaining the same guiding principles Author Scott Ford is ranked in the top one percent of all financial adv…

Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to confront them head-on Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? What's Holding You Back? reveals exactly why managers often hesitate to confront difficult issues-whether it's the absence of a perfect solution, the knowledge that no decision will please everyone, etc.-and, most importantly, how they can overcome these common managerial obstacles to maximize their company's success. What's Holding You Back? elucidates the ten core principles of confident leadership, outlining proven tactics by which managers can confront their inner wimp and highlight their inner courage. Features dynamic real-world examples from Apple, Microsoft, Porsche, IBM, Merck, Canon, Sony, Whirlpool, IDEO, Tesco, P&G, Target, 3M, and m…

The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic Elliott Wave Principle: Key to Market Behavior left off, which makes it «required reading» if you want to build a solid foundation in Elliott wave analysis. Co-authored by two of Elliott Wave International's most trusted analysts – Wayne Gorman and Jeffrey Kennedy – their trading insights offer a perfect blend of traditional textbook and real-world application. Join Kennedy and Gorman as they provide step-by-step instruction in how to trade with Elliott. They include scores of real market charts that depict the Elliott wave patterns, which will help you measure the strength of trends, forecast market turning points, plus identify trading opportunities. What's more, this illustrated guide also explains how to use supporting technical indicators that can build confidence in your Elliott wave analysis. Gor…

Более 1000 самых важных понятий из области делового администрирования. Только все самое важное и нужное в четких определениях и доступных формулировках! «Словарь МВА для менеджеров» будет полезен не только начинающим управленцам. Менеджеры высшего звена, генеральные директора, бизнесмены тоже высоко оценят его практическую значимость!

A comprehensive introduction to today's M&A strategies Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. A general overview of an acquisition agreement framework segues into a more detailed discussion of different deal structures, including stock sales, mergers, asset sales, and complex structures, giving you the information you need to know when each one applies best in practice. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur. Negotiation statistics and samples from actual contracts back the war stories throughout, and reinforce the idea that there's no single perfect solution. As a topic of study, M&A is constantly evolving;…

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital tra…

Обратите внимание, что вы приобретаете краткое изложение книги. Все ключевые идеи автора изложены в формате саммари, которое вы можете прочесть за 30–40 минут, не упустив ничего важного. Краткое изложение подготовлено для вашего удобства авторами онлайн-библиотеки СоКратко. Джон Янч (John Jantsch) – популярный спикер, известный благодаря своим выступлениям и семинарам, посвященным практическим аспектам маркетинга малого бизнеса, создатель системы прикладного маркетинга. Более 12 лет занимается консультированием владельцев малого бизнеса и независимых профессионалов, предлагая им простые и бюджетные методы развития и продвижения. Его опыт основывается на сотрудничестве с такими компаниями, как Hewlett-Packard, SCORE, SBA, Microsoft, Verizon и American Express. Эта книга для продавцов и их руководителей, которые осознают необходимость подстраиваться под изменения рынка и продавать по-новому. Технологии работы с продажами в онлайн, изучения поведения клиентов на основе их действий в соцсетях и построение «пе…

Обратите внимание, что вы приобретаете краткое изложение книги. Все ключевые идеи автора изложены в формате саммари, которое вы можете прочесть за 30-40 минут, не упустив ничего важного. Краткое изложение подготовлено для вашего удобства авторами онлайн-библиотеки СоКратко. Джесси Микам является основателем и генеральным директором компании, призванной помочь людям соотнести финансы и жизненные приоритеты. Также он создал специальную программу для легкого ведения бюджета. Эта книга нужна абсолютно каждому человеку, ведь она рассказывает, как можно привести в порядок свои финансы и использовать их для того, чтобы создать жизнь своей мечты!

Жизнь нелегкая штука, вопрос лишь в том, что вы намерены с ней делать. Жалобы, нытье и обвинения не обеспечат вам будущего. Если вы стремитесь к богатой жизни, то должны сами построить ее. Вы сможете взять на себя ответственность за свое будущее лишь в том случае, если научитесь контролировать источники доходов. Для этого вам нужен собственный бизнес. Для большей части населения наступили тяжелые времена, но истинные предприниматели уверены, что такие периоды способствуют полному раскрытию нашего экономического потенциала. Начинать собственный бизнес в нынешней обстановке не только можно, но и нужно. Лучшего времени для этого вы не найдете!

Впервые на русском языке! Мировая классика успеха, которая помогла тысячам людей обрести финансовое благополучие. У вас уже есть все, чтобы быть богатым! Определенность, Решительность, Упорство, Постоянство, Смелость, Надежда, Вера, Инициатива и Повторение – вот ваш капитал! Не бизнес-планы, не образование, не идеи, не эрудиция. Главное – ваша психическая сила. Да, образование и идеи – важны. Но «ментальный» капитал – в тысячу раз важнее. Эта аудиокнига научит вас, как пользоваться этим капиталом. Как развить в себе ментальную силу, которая сделает вас богатым. COPYRIGHT @ 2017 By the Napoleon Hill Foundation© Якушева П., перевод на русский язык, 2019© ООО «Издательство АСТ», 2019© & ℗ ООО «Аудиокнига», 2019Продюсер аудиозаписи: Татьяна Плюта

The Dynamics of Conflict When it was published in 2000, Bernie Mayer's The Dynamics of Conflict Resolution quickly became one of the seminal works in the conflict resolution field. The book bridged the gap between abstract theoretical approaches and practical handbooks and became an immensely valuable and accessible resource for experienced and novice practitioners, as well as for professors and students of conflict management who needed a deep yet practical view of conflict and methods for dealing with it. The Dynamics of Conflict is the second edition of Mayer's classic book. While building on the strengths of the first edition, this thoroughly revised and updated book keeps pace with the most current trends and research in the field and explores four key concepts: interactional dynamics, system dynamics, culture and conflict, and conflict engagement. Like the first edition, the focus of the new edition is on the ways we can productively think about conflict and conflict intervention, rather than on spe…

Praise for Pattern, Price & Time Second Edition «Jim's breadth of knowledge spans futures, Forex, stocks, Gann, charting, price patterns, and the list goes on and on. He is a valued contributor to the TraderPlanet.com community and this book further demonstrates his unwavering commitment to educating traders to help them become more successful.» —Lane J. Mendelsohn, Publisher, TraderPlanet.com «James Hyerczyk provides an illuminating guide to the fascinating world of Gann Theory and the combined analysis of price, pattern, and time. This book is very interesting from both a historical and practical technical perspective.» —Dan Blystone, Editor, TradersLog.com «I have known James Hyerczyk since 1991. I have always valued W. D. Gann's methods. Reading Jim's book, Pattern, Price & Time, Second Edition is a good way to get started in learning the concepts of Gann's methodology. I highly recommend this book.» –Michael Popilchak, Director of Sales & Marketing, The Sweet Futures Division of Rosenthal Collins Gro…

Expert guidance on managing credit risk in bond portfolios Managing Credit Risk in Corporate Bond Portfolios shows readers how to measure and manage the risks of a corporate bond portfolio against its benchmark. This comprehensive guide explores a wide range of topics surrounding credit risk and bond portfolios, including the similarities and differences between corporate and government bond portfolios, yield curve risk, default and credit migration risk, Monte Carlo simulation techniques, and portfolio selection methods. Srichander Ramaswamy, PhD (Basel, Switzerland), is Head of Investment Analysis at the Bank for International Settlements (BIS) in Basel, Switzerland, and Adjunct Professor of Banking and Finance, University of Lausanne.

Книга «Исламский менеджмент» содержит статьи многих видных современных исламских ученых и является первой книгой, в которой вопросы исламского менеджмента рассматриваются не столько с практической, сколько с теоретической точки зрения. В исследованиях были использованы такие подходы, как чувственно-эмпирический, рационально-философский, мистический – основанный на религиозно-правовом принципе, а также этический подход. Книга состоит из двух частей: в первой части анализируются вопросы исламского менеджмента, его функционирования; вторая часть раскрывает перед читателями основные подходы к пониманию его сущности. С целью более глубокого раскрытия материала авторы приводят цитаты из многочисленных айатов, хадисов, высказываний Имамов, а также видных исламских философов. Для наиболее точной передачи содержания первоисточника редакторский коллектив максимально сохранил его специфическую стилистику, а также дополнил тексты большим количеством ссылок и пояснений. Обширный библиографический список поможет читате…

Get a new perspective from the ‘other half’ of macroeconomics The failure of the vast majority of economists in government, academia and the private sector to predict either the post-2008 Great Recession or the degree of its severity has raised serious credibility issues for the profession. The repeated failures of central banks and other policymakers in all advanced countries to meet their inflation or growth targets in spite of astronomical monetary easing, have left the public rightfully suspicious of the establishment and its economists. The Other Half of Macroeconomics and the Fate of Globalization elucidates what was missing in economics all along and what changes are needed to make the profession relevant to the economic challenges of today. Once the other half of macroeconomics is understood both as a post-bubble phenomenon and as a phase of post-industrial economies, it should be possible for policy makers to devise appropriate measures to overcome difficulties advanced countries are facing today…

Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spot Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations – elevator chats, corridor conversations, networking gatherings, meetings, and ceremonial events. Indeed, today the most iconic leadership moments are spontaneous, spur-of-the-moment events that reveal the inner workings of the leader's mind. When these impromptu opportunities arise, leaders must be able to listen, think, and respond within seconds. They don't read a script from a page, they convey the narrative that is already in their mind. They can tailor a message—in a meeting, in the corridor, or in a tweet—to influence and inspire any audience. Those who shine in that moment are remembered for their leadership. Those who stumble are remembered for their gaffes, mixed messages, or insensitivity. Nobody remembers the leaders who retreat to their …

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Praise for Endowment Building «This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals. Emphasizing the critical ethical issues inherent in marketing and structuring endowment gifts, it is an excellent reference manual and training guide.» –Joanne Scanlan, PhD, Senior Vice President for Professional Development Council on Foundations, Washington, D.C. «Endowment Building provides both practical, hands-on advice and a philosophical, inspirational framework to guide novice and experienced mission-based organizations. Given the demographic opportunities and challenges facing the nonprofit world, this book is a must-read.» –Nancy Herrold Strapp, Executive Vice President and Chief Development Officer Buckhorn Children & Family Services, Louisville, Kentucky «A comprehensive guide on how to start, grow, and maintain an endowment. It shows how to put theory int…

Preparation. Planning. Execution. It's all here! Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition. Order your copy today!