Зарубежная деловая литература - ТОП 50 лучших книг

Как, не теряя оптимизма, поступая порядочно и благопристойно, добиться победы в этом непростом мире Робин Шарма – известный писатель, мыслитель-гуманист. Он входит в число ведущих консультантов по лидерству и личностной оптимизации. Его клиенты – знаменитые миллиардеры, деятели искусств, звезды профессионального спорта и многие компании из рейтинга «Fortune 100». Объединив западные технологии достижения успеха и максимальной работоспособности с восточной мудростью совершенствования разума, тела и духа, он помог миллионам людей по всему миру изменить жизнь. Сегодня – время для героизма. Не только того, который демонстрируют нам основоположники движений и творцы истории, но и того, который необходим для благородных, находчивых и смелых поступков, свойственных каждому человеку. Каждый из нас движим желанием достичь высочайшего уровня производительности и жить радостной, величественной жизнью, обогащающей всех, кто является ее свидетелем. «Манифест героя нашего времени» – необычное и очень действенное руковод…

Автор убежден, что в школе дети не получают нужных знаний о деньгах и потом всю жизнь работают ради денег, вместо того чтобы заставить деньги работать на себя. Для широкого круга читателей.

Учебное пособие написано в соответствии с Федеральным государственным образовательным стандартом высшего образования по направлениям подготовки «Реклама и связи с общественностью», «Журналистика». Реклама рассматривается как социокультурный феномен в контексте конкретных культурно-исторических событий. Студенту предоставляется возможность отследить процесс исторического формирования многообразия культур и цивилизаций в их взаимодействии, чтобы затем грамотно использовать полученные знания в профессиональной деятельности. В конце издания размещен практикум, позволяющий студентам приобрести навыки самостоятельной работы с источниками по истории рекламы. Для студентов бакалавриата, а также всех, кто интересуется историческими аспектами рекламы.

«Писать, чтобы жить» – рассчитанная на шесть недель творческая программа, которая подойдет любому – от начинающего автора до литератора со стажем. Это приглашение начать, продолжить и закончить ваше произведение. Где взять вдохновение? Почему так важно ощущать и осознавать все, что происходит за окном или на прогулке? Здесь собраны самые эффективные приемы и упражнения, позволившие Джулии Кэмерон написать несколько десятков бестселлеров и помочь многим известным авторам выйти из писательского кризиса. Эта увлекательная и эмоциональная книга настраивает на творческий лад, заряжает пишущего храбростью, предлагает довериться творческому процессу, показывает, как важно довести текст до финала. Она поможет вам создать роман, поэму, сценарий, стендап или блог, научит писать легко и с огромным наслаждением. В формате PDF A4 сохранён издательский дизайн.

Обратите внимание, что вы приобретаете краткое изложение книги. Все ключевые идеи автора изложены в формате саммари, которое вы можете прочесть за 30–40 минут, не упустив ничего важного. Краткое изложение подготовлено для вашего удобства авторами онлайн-библиотеки СоКратко. Роберт Т. Кийосаки – автор бестселлера «Богатый папа, бедный папа». Основатель Rich Global LLC и the Rich Dad Company, образовательной компании, предоставляющей услуги по обучению личным финансам и бизнесу с помощью книг и видео. Инвестор и радиоведущий. Шэрон Лектер – американская бизнесвумен и лидер, занимающаяся повышением финансового образования подростков и молодежи в целом. Она является представителем Национальной комиссии по финансовой грамотности CPA, основательницей организации по финансовому образованию «Заплати своей семье в первую очередь» и создательницей отмеченной наградами настольной финансовой игры Thrive Time для подростков. Книга «Квадрант денежного потока. Руководство Богатого папы по достижению финансовой свободы»…

Как создать из пустыни быстроразвивающийся город, центр мирового притяжения и восьмое чудо света? Все просто – нужно думать, как шейх. Перед вами не путеводитель по достопримечательностям Дубая. Эта история о шейхе. Его Высочество шейх Мохаммед бин Рашид Аль Мактум – шейх Дубая, вице-президент и премьер министр ОАЭ. Его методы управления превратили эмират в Париж Персидского залива, сделав Дубай столицей мирового уровня. Было много попыток повторить блестящий успех правителя Мохаммеда, но они увенчались успехом. В этой книге Ясар Джаррар, директор по стратегии в Исполнительном кабинете Шейха, раскроет секрет особой модели управления эмиратами, а также расскажет: • Что такое подход «быстрых отказов» и как с их помощью выбирать лучшее для своей страны. • Как удача может стать селективным недостатком. • Что такое правило трех Т и почему на них стоит Дубай. • Почему в ОАЭ нет слова «невозможно» и как это влияет на достижение целей.

Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art…

An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he has gained from nearly twenty-five years of leadership at The Children's Aid Society of New York City, one of the largest and best-known not-for-profit organizations in the nation. Now in a Second Edition, The Challenge of Change shares his ideas and experiences with a new generation of not-for-profit leaders and board members. Reflects new changes in board structure, statutory requirements, functional relationships, succession, and transitional relationships Looks at Coltoff's days at the helm of one of the oldest and most well-known institutions in the United States Unparalleled insight and wisdom from a true nonprofit leader and pioneer Nonprofit executives and board members will benefit from Coltoff's observations and advice about everything from strategic planning and fundraising, to working with volunteers, cultivating diversity, and achieving work/life…

The ultimate reference on compensation for small business owners Beyond 401(k)s for Small Business Owners presents strategies for reducing taxes, planning for your retirement, and rewarding high-performing employees. Expert advice from attorney and CPA Jean Sifleet will help small business owners maximize their own rewards and create an environment in which employees know that their hard work will mean a better future for themselves. In clear, simple language this book helps you figure out what kind of plan you can afford, what your employees want, and what to do. Important tax and insurance issues are covered in detail and step-by-step guidance lets you design a compensation strategy that works for both you and your employees. Case studies, sample plans, and helpful references make this book your one-stop source for complete coverage of alternatives, from cash bonus programs to employee stock option plans (ESOPs) and everything in between. With Beyond 401(k)s for Small Business Owners you'll have all the…

Излагаются секреты лидерской мудрости легендарного исторического деятеля Японии XVI века Тоётоми Хидэёси, которые с успехом могут быть применены в ХХІ веке. Для широкого круга читателей.

The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before. Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicat…

Мечтаете о большом заработке, но в жизни ничего не меняется? Пора браться за дело! И начать стоит с прослушивания бестселлера Брайана Трейси «Зарабатывайте столько, сколько вы стоите»! Знаменитый бизнес-тренер делится эффективной системой, следуя которой пошагово, вы сможете зарабатывать больше! – как повысить свой карьерный потенциал;– как раскрыть и использовать свои сильные стороны;– как найти ту работу, которая подойдет именно вам;– как увеличить свою эффективность;– как творчески решать возникающие проблемы;– как строить карьеру и зарабатывать больше!Все советы, которые дает Брайан Трейси, подкрепляются примерами. Кроме того, в конце каждой главы вы найдете практические задания, выполняя которые, сможете изменить свою жизнь в лучшую сторону! Слушайте аудиокнигу и зарабатывайте больше! © AB Publishing © Попурри Введение. Вы сами выбрали размер своего нынешнего заработкаГлава 1. Новые нормыГлава 2. Ваша личная корпорация услугГлава 3. Повысьте свой потенциал заработкаГлава 4. Используйте сильные сторон…

'An instant classic—this book is so utterly relevant and needed. And it is hellishly refreshing to boot. I fucking love it, and heartily recommend it to all.' —Dr Jason Fox, best-selling author of How to Lead a Quest Take a practical approach to the communication challenges in your workplace. Through 11 strategies, 23 tactics and 15 stories this handy how-to will help curious humans: use the science of connection to create compelling communication translate mind-numbing complexity into captivating simplicity hijack attention, engage and influence others. Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organisation, with an eye on the horizon – this is a how-to for forward thinkers like you.

Issued under the authority of the AICPA’s Accounting and Review Services Committee (ARSC) and a go-to guide for accountants performing preparation, compilation and review engagements, this title contains the most up-to-date guidance, including the recently issued Statement on Standards for Accounting and Review Services (SSARS) No. 22, Compilation of Pro Forma Financial Information, SSARS No. 23, Omnibus Statement on Standards for Accounting and Review Services – 2016, and SSARS No. 24, Omnibus Statement on Standards for Accounting and Review Services – 2018 for the preparation, compilation and review of engagements. The most important update to this publication is the addition of a chapter on international reporting issues resulting from SSARS No. 24, which will become effective for periods ending on or after June 15, 2019. This edition also contains updates related to illustrative inquiries for review engagements and more illustrative accountant's reports.

Originally published in 1998. A practical, positive and forward-thinking guide for women managers who want to capitalize on the new ‘cooperative’ ways of working in the organization of today – and the future.The 90s are proving a significant time of change in the world of management. Organizations are increasingly having to look at new ways of working, as the new management philosophies of success stress cooperation, teamwork, motivation and encouragement (‘feminine’) rather than the old ways of command and control (‘masculine’).What do these changes mean for women in the workplace? In what ways are women’s methods more suitable than men’s to the new management style? How can women make the best use of their qualities and apply them successfully?Sally Garratt addresses all these issues and more in a practical and positive guide that will help women managers and directors make the most of their capabilities as organizations approach the new century.

Маркетинговые стратегии и приемы, которые используются в разных отраслях бизнеса, не являются универсальными. Маркетинг услуг заметно отличается от маркетинга товаров, ведь услуга нематериальна – ее нельзя увидеть, услышать или потрогать. Гарри Беквит, один из ведущих специалистов в мире в области продвижения услуг, на примерах из реального бизнеса показывает, как на практике использовать такие маркетинговые инструменты, как цена, бренд, «упаковка» услуги и взаимоотношения с клиентом. Книга написана живым, увлекательным языком и содержит много практичных и нестандартных идей, приемов и стратегий. Книга ориентирована на специалистов в области маркетинга услуг, а также студентов и преподавателей экономических вузов.

Сэр Ричард Брэнсон, всемирно известный предприниматель, эксцентрик и миллиардер-бунтарь, создал огромное количество совершенно разнородных бизнесов, объединенных брендом Virgin. В новой книге он с присущей ему откровенностью и юмором рассказывает о своих принципах и правилах жизни, которые позволили проблемному подростку, в 16 лет бросившему школу, основать десятки успешных компаний. Правила Ричарда Брэнсона помогают ему жить на полной мощности и феноменально успешно вести дела на протяжении десятилетий, не чувствуя усталости и не теряя азарта при решении сложных задач.

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, a…

The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully. From the initial engagement letter to the final acquisition agreement, this book delves into the mechanics of the process from beginning to end, favoring practical advice and actionable steps over theoretical concepts. Coverage includes deal structure, corporate structuring considerations, tax issues, public companies, leveraged buyouts, troubled businesses and more, with a uniquely solution-oriented approach to the M&A process. This updated second edition features new discussion on cross-border transactions and «pseudo» M&A deals, and the companion websites provides checklists and sample forms to facilitate organization and follow-through. Mergers and acquisitions are complex, and problems can present themselves at each stage of the process; even if the deal doesn't…

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete…

Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: register an effective domain name set up your own free or cheap website use social media to your advantage optimise your website so that search engines and customers can find you take advantage of free local listing services and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style.'The Obvious' is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life.Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple – it's almost always more effective than the complicated.You'll find this book not only a sharp, cut-to-the-chase career book, but also an handbook of engaging wisdom that will bring you fast solutions to problems in any area of your life. 'The Obvious' reveals the eight core lessons you need to remember – …

Discover how to implement an effective IT governance structure for the long-term success of an extended enterprise IT is no longer an enabler of corporate strategy, it is now the key element of corporate strategy. Governance of the Extended Enterprise explores how some of the world's most successful enterprises have integrated information technology with business strategies, culture, and ethics to optimize information value, attain business objectives, and capitalize on technologies in highly competitive environments. Providing a process for change and a governance model, Governance of the Extended Enterprise encompasses the latest emerging practices from major information and knowledge businesses, providing a major new knowledge resource for enterprises. It also opens up new avenues of practice in strategy setting, enterprise management, control assessment, and risk management. From sales-force automation to workgroup collaboration, forms processing to knowledge management systems, customer service to te…

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – расскажет о том, что же такое «голубой океан» в понимании авторов. «Голубой океан – это метафора, которую авторы используют для определения зон, свободных от высокой конкуренции. Основная идея книги заключается в том, что большинство владельцев бизнеса барахтаются в „алом океане“. Так они называют зону высокой конкуренции, где очень сложно добиться прибыли. А „голубой океан“ благодаря низкой конкуренции позволяет зарабатывать гораздо больше». Мы привыкли думать, что конкуренция – это символ здорового бизнеса. Однако с каждым годом она становится все более и более напряженной, а борьба за симпатии потребителя – все более ожесточенной. Авторы книги уверены, что нужно отойти в сторону и придумать нечто совершенно новое и нестандартное, чтобы бизнес добился желаемого роста. В «Стратегии голубого океана» представлены подробные инструкции по выведению компании из состояния конкур…

This Audit Risk Alert highlights areas of change in audits performed under the Uniform Guidance, focusing on areas which may be challenging or frequently misunderstood. It also discusses emerging practice issues and current developments related to entities subject to an audit performed under Government Auditing Standards and the OMB Uniform Guidance and provides information to help you identify significant risks that may affect an audit of entities receiving federal awards. In addition, this alert provides a summary of revision found in the 2018 Yellow Book. Updates include: The 2018 Yellow Book USDA Rural Development Dept of Education Housing and Urban Development

Первый стратег бизнеса в мире Тони Роббинс знакомит вас с правилами составления простых и эффективных планов, которые приведут вас к подлинной финансовой свободе; со стратегиями ведущих инвесторов мира, которые позволяют защищать свое благосостояние; с 4-мя главными принципами, которых придерживаются величайшие финансовые умы мира для увеличения доходов и сведения рисков к минимуму, а также с образом мышления подлинно богатых людей, который поможет вам добиться всего, чего вы заслуживаете. Для широкого круга читателей.

Связи решают все! Уже давно в Европе и Америке одним из главных навыков, в частности для предпринимателя и менеджера, считается нетворкинг – умение открыто и искренне общаться с самыми разными людьми, выстраивая сеть полезных знакомств. Автор этой книги, собравший в своей записной книжке более пяти тысяч контактов сильных мира сего, делится секретами построения широкой сети взаимовыгодных связей в бизнесе и не только. Следуя его советам, вы не только реализуете свои амбиции и способности и поможете кому-то сделать то же самое, но и, несомненно, украсите свою жизнь общением с интересными собеседниками. Книга обязательна для предпринимателей и руководителей и очень рекомендуется всем остальным.

Руководители редко разграничивают ежедневную срочную работу («вихрь неотложных дел») и стратегические цели, поскольку и то и другое жизненно необходимо для нормальной деятельности компании. Однако эти понятия кардинально различаются и, что гораздо важнее, соперничают за время, ресурсы, энергию и внимание. Если руководитель и его команда будут работать только в авральном режиме, прогресса достичь не удастся – все силы уйдут на то, чтобы удержаться на плаву. Авторы предлагают проверенный набор практик, которые были опробованы сотнями организаций и тысячами команд. Суть «четырех дисциплин исполнения» довольно проста, однако они кардинально изменят ваш подход к реализации целей и позволят применять на практике испытанные приемы, раз за разом доказывающие свою эффективность.

В век Интернета, когда информации стало слишком много и инвесторам на каждом углу предлагают сомнительные советы, экзотические инвестиционные схемы, подозрительно простые правила инвестирования и услуги брокеров, берущих грабительские комиссионные, личный контроль не просто важен, он жизненно необходим. «Искусный инвестор» позволит вам самому управлять собственным портфелем. Книга объяснит, как пользоваться методиками, традиционно применяемыми только институциональными инвесторами, как отбирать информацию, которая приведет вас к успеху, и как стать профессиональным частным инвестором. Разберитесь в схеме информационных потоков на фондовом рынке и научитесь распознавать действительно свежие новости, чтобы побеждать Сити в его собственной игре. • Сформируйте собственный портфель ценных бумаг, не прибегая к дорогостоящим услугам управляющих фондами. • Приобретите профессиональные познания в области фундаментального и технического анализа, чтобы зарабатывать деньги на рынке и «медведей», и «быков». • Научитес…

Автор книг «Богатый папа, бедный папа», «Квадрант денежного потока», «Богатый ребенок, умный ребенок», «Руководство богатого папы по инвестированию», уже знакомых широкому кругу читателей, рассказывает здесь, как вы могли бы, начав с нуля, достичь финансовой независимости и безопасности меньше чем за 10 лет, если не запланировали оставаться всю свою жизнь чернорабочим. Для широкого круга читателей. Для широкого круга читателей.

Это проверенный практикой пошаговый план, цель которого – привлечь потенциальных клиентов через интернет и превратить их в реальных покупателей. Книга посвящена целенаправленному интернет-маркетингу, позволяющему генерировать поток качественных потенциальных клиентов и увеличивать объемы продаж, в противоположность пассивной генерации потока некачественных лидов с незначительным коэффициентом конверсии. На самом деле, в этой книге вы научитесь тому, как генерировать спрос, а не просто его удовлетворять. Кем бы вы ни были – маркетологом или сотрудником отдела продаж, эта книга позволит вам в кратчайшие сроки выйти на новый уровень эффективности.

В этой книге автор рассказал правдивую историю жизни человека-легенды Уолл-cтрит, героя известного бестселлера «Воспоминания биржевого спекулянта» – Джесси Ливермора. Взгляните с близкого расстояния на жизнь, рассуждения и финансовые подвиги этого легендарного трейдера сквозь призму разговоров с семьей, профессиональных успехов и разработанных им революционных методов заключения сделок. Подробно описывая историю личной жизни Ливермора, автор изображает нигде ранее не раскрывавшуюся частную сторону этого человека-загадки. Одновременно автор обучает вас принципам заключения сделок, методам выбора времени и стратегиям управления денежными средствами, которые, если Ливермор оставался им верен, помогли ему в течение жизни заработать несколько мультимиллионных состояний. Книга предназначена для широкого круга читателей, интересующихся вопросами инвестиций и функционированием финансовых рынков, а также жизнеописаниями великих профессионалов. В формате a4.pdf сохранен издательский макет.

The globally-sourced guide to the latest IFRS, with practical application advice Wiley IFRS 2015 is a complete guide to the latest International Financial Reporting Standards set forth by the International Accounting Standards Board. Written by an international team of experts in global accounting standards, this guide provides detailed information on the latest changes to the IFRS, with comprehensive coverage of IFRIC interpretations and the tools needed to maintain IFRS-compliance. Readers will find clear, concise explanations delineated by topic for easy navigation, designed for both quick reference in-depth study, with practical advice for implementing IFRS in real-life scenarios. The goal of the IASB is to achieve global convergence of accounting standards, reducing preparation costs and facilitating the assessment of business outcomes. The IFRS are a key part of the strategy, simplifying reporting for multinational corporations and the analysts and investors tasked with evaluating results. Wiley IFR…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the «Paul Revere of video blogging,» offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're read…

ESSENTIAL COVERGAGE OF THE COMMERICAL REAL ESTATE MARKET AND HOW TO MAKE IT WORK FOR YOU The one-stop guide to making money from buying, managing, and owning commercial real estate, Wealth Opportunities in commercial real Estate is the comprehensive resource you need in order to take full advantage of the market, whether you're just starting out or an old hand. Including industry case studies and expert advice from real estate expert Gary Grabel, the book teaches you the fundamentals-including how to evaluate a potential property and how to create value even before you buy-that other books leave out. Commercial real estate investing is an excellent, and highly profitable, investment choice for those with the right perspective and the patience to see their decision through. But to really succeed, it is essential to have a firm grasp of the basics of the real estate game before you get started. if you think you're ready, then this book is your first step.

An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals. In an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build…

Tap into the power of the most popular stochastic volatility model for pricing equity derivatives Since its introduction in 1993, the Heston model has become a popular model for pricing equity derivatives, and the most popular stochastic volatility model in financial engineering. This vital resource provides a thorough derivation of the original model, and includes the most important extensions and refinements that have allowed the model to produce option prices that are more accurate and volatility surfaces that better reflect market conditions. The book's material is drawn from research papers and many of the models covered and the computer codes are unavailable from other sources. The book is light on theory and instead highlights the implementation of the models. All of the models found here have been coded in Matlab and C#. This reliable resource offers an understanding of how the original model was derived from Ricatti equations, and shows how to implement implied and local volatility, Fourier metho…

Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being «fast seconds») than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a …

Praise for Lean Accounting Best Practices for Sustainable Integration «Anyone involved in a lean transformation inevitably bumps up against the vagaries of the accounting systems that reward overproduction and waste and seem to punish true improvement. We wonder what would happen if the accountants actually came to the production floor and witnessed firsthand the havoc created by their systems. This volume gathers together some of the best thinkers to take a critical look at traditional cost accounting and defines a path forward to 'lean accounting.'» —Jeff Liker, Professor of Industrial and Operations Engineering, University of Michigan «Joe Stenzel has put together a timely compendium of writings from thought leaders in lean accounting. The viewpoints in this fine book are diverse and yet proclaim a consistent message: that conventional management accounting is broken–and here is how to fix it.» —Richard J. Schonberger, President, Schonberger & Associates «If you are serious about understanding and impl…

Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk. This groundbreaking book begins by comparing the stock market to a casino in which the house (public companies and the insiders who run them) buys and sells shares with the players (institutional and individual investors). TrimTabs Investing argues that stock prices are primarily a function of liquidity—the amount of shares available for purchase and the amount of money available to buy them—rather than fundamental value. Finally, it outlines the building blocks of liquidity theory and explains how you can use them to predict the direction of the stock market. “Charles Biderman, a savvy and battle-scarred veteran of the investment wars, has fashioned an intriguing approach to making money in the stock market that adroitly avoids both heavy-breathing speculation and the standard Wall Street practices…

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.» —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation «Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.» —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School «At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what compan…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.

A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and there will certainly be more to come. But the good news is fraudsters often follow the same basic playbook. Learn the playbook, and know how to ask the right questions, and financial fraud can be easy to detect and simple to avoid. In How to Smell a Rat, trusted financial expert Ken Fisher provides you with an inside's view on how to spot financial disasters before you become a part of them. Filled with in-depth insights and practical advice, this reliable resource takes an engaging look at recent and historic examples of fraudsters, how they operated, and how they can be easily avoided. Fisher also shows you the quick, identifiable features of financial frauds and arms you with the questions to ask when assessing a money manager. Prepares you to identify and avoi…

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites–none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended – or killed – by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to rece…

Gain a deeper understanding of Asian financial reporting and how to detect irregularities The Asian region, and particularly China, is becoming a hotbed of investment activity. There have been quite a few accounting scandals in Asia in the recent years – now rivaling those we have seen in the Americas and Europe. Assessing potential or active overseas investments requires reliance on financial statements, the full parameters of which may vary from region to region. To effectively analyze statements, it is necessary to first understand the framework underlying these financial statements and then lay out a protocol for detecting irregularities. It's impossible to create and implement a practical plan without a deeper knowledge of the various factors at play. Asian Statement Analysis: Detecting Financial Irregularities provides a framework for analysis that makes irregularities stand out. Authors Chin Hwee Tan and Thomas R. Robinson discuss international financial reporting standards, including characteristi…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion of each innovator. Mercer is the global leader for trusted HR and related financial advice, products and services. They work with clients at enhancing the financial and retirement security, health, productivity and employment relationships of the global workforce. M. Michele Burns is Chairman and Chief Executive Officer of Mercer Prior to being named Chairman and CEO of Mercer, Ms. Burns held the position of Chief Financial Officer for MMC.

Praise for How to Sell Your Home Without a Broker «On a scale of 1 to 10, this book is a 10.» —Robert Bruss Jump into the real estate game—and win big! Home values are crashing and foreclosures are way up. You might think this is a terrible time to get into the real estate market—but you'd be wrong! A crashing real estate market offers plenty of opportunity to profit, if you know how to change your strategy and adjust to the new market reality. In The All-New Real Estate Foreclosure, Short-Selling, Underwater, Property Auction, Positive Cash Flow Book, top real estate investors and authors Chantal and Bill Carey show you how to get in safely and get out profitably. They present four new strategies for taking advantage of today's high foreclosure rate and explain how to invest for the long-term as the market resets to more realistic levels. Novice investors will find plenty of strategies for profiting without risking all they have, and old hands will find new, unconventional techniques that will help them …

As the global market expands, the need for international regulation becomes urgent Since World War II, financial crises have been the result of macroeconomic instability until the fatidic week end of September 15 2008, when Lehman Brothers filed for bankruptcy. The financial system had become the source of its own instability through a combination of greed, lousy underwriting, fake ratings and regulatory negligence. From that date, governments tried to put together a new regulatory framework that would avoid using taxpayer money for bailout of banks. In an uncoordinated effort, they produced a series of vertical regulations that are disconnected from one another. That will not be sufficient to stop finance from being instable and the need for international and horizontal regulation is urgent. This challenge is the focus of Georges Ugeux’s book. International Finance Regulation: The Quest for Financial Stability focuses on the inspirations behind regulation, and examines the risks and consequences of fragm…

Reveals the proprietary framework used by an exclusive community of top money managers and value investors in their never-ending quest for untapped investment ideas Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscribers list that reads like a Who's Who of high finance. Written by that publication’s managing editor and inspired by its mission to serve as an «idea funnel» for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities. The next best thing to taking a peek under the hoods of some of the most prodigious brains in the business, it gives you uniquely direct access to the thought processes and investment strategies of such super value investors as Warren Buffett, Seth Klarman, Glenn Greenberg, Guy Spier and Joel Greenblatt. Written by the team behi…