Зарубежная деловая литература - ТОП 50 лучших книг

Появление жанра фэшн-фильма – результат почти столетнего тесного сотрудничества между кинематографом и индустрией моды. В это понятие, границы которого достаточно подвижны, принято включать как рекламные ролики дизайнерских брендов, так и полнометражные художественные картины. Книга Ника Рис-Робертса посвящена исследованию связи фэшн-фильма с медиа, рекламой и цифровыми технологиями, с одной стороны, а с другой – с искусством и его основными этапами развития при особом акценте на эпоху постмодернизма. Что представляет собой фэшн-фильм и каковы его характерные черты? Какие каналы коммуникации задействованы в его распространении сегодня, в цифровую эпоху? В какой мере фэшн-фильм оказывается средством, используемым крупными брендами для рекламы, и наоборот, может ли он выражать иной взгляд на культуру, отвергающий потребление как ее движущую силу? В поисках ответа на эти вопросы автор прибегает не только к теоретическому анализу, но и обращается к истории индустрии, раскрывая характеры ее знаменитых героев, …

Need a quick answer to a nonprofit legal conundrum? It’s literally at your fingertips with The Bruce R. Hopkins Nonprofit Law Library. Supplying you with find-it-on-the-run answers to your nonprofit law questions, this Library prepares you to meet and manage your nonprofit’s legal obligations with its step-by-step guidance. Packed with authoritative answers to the most essential questions on how to start a nonprofit organization; nonprofit law basics; maintenance of tax exemption; public charity rules; unrelated business rules; boards of directors and compensation; conflicts of interest; self-dealing; liability, and much more, this e-Library offers hands-on information mined from the following bestselling books and updated and expanded by the leading authority on nonprofit law, Bruce R. Hopkins: • Nonprofit Law for Religious Organizations: Essential Questions & Answers / Bruce R. Hopkins and David Middlebrook • 650 Essential Nonprofit Law Questions Answered / Bruce R. Hopkins • The Legal Answer Book for P…

Маркетинговые стратегии и приемы, которые используются в разных отраслях бизнеса, не являются универсальными. Маркетинг услуг заметно отличается от маркетинга товаров, ведь услуга нематериальна – ее нельзя увидеть, услышать или потрогать. Гарри Беквит, один из ведущих специалистов в мире в области продвижения услуг, на примерах из реального бизнеса показывает, как на практике использовать такие маркетинговые инструменты, как цена, бренд, «упаковка» услуги и взаимоотношения с клиентом. Книга написана живым, увлекательным языком и содержит много практичных и нестандартных идей, приемов и стратегий. Книга ориентирована на специалистов в области маркетинга услуг, а также студентов и преподавателей экономических вузов.

Познакомьтесь с исчерпывающим руководством по профессии продакт-менеджера от авторов бестселлера «Карьера программиста»! Фреймворки и лучшие практики, описанные в книге, не превратят вас в одночасье в крутого продакт-менеджера и не гарантируют, что ваши продукты будут безупречны. Но они помогут вам избежать распространенных ошибок и проблем и дадут основу для самостоятельных экспериментов, размышлений и усовершенствования. Вы научитесь проектировать качественные продукты, которые нравятся пользователям и решают их насущные задачи; разрабатывать и доставлять продукты быстро, беспроблемно и эффективно; создавать продуктовое видение и стратегии, чтобы понимать, куда двигаться дальше в долгосрочной перспективе; управлять людьми и влиять на них, не имея формальных полномочий; развивать молодых РМ, создавать успешные команды и эффективные продуктовые организации; управлять собственной карьерой, делать так, чтобы ваши усилия были замечены и оценены. В формате PDF A4 сохранен издательский макет книги.

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style.'The Obvious' is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life.Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple – it's almost always more effective than the complicated.You'll find this book not only a sharp, cut-to-the-chase career book, but also an handbook of engaging wisdom that will bring you fast solutions to problems in any area of your life. 'The Obvious' reveals the eight core lessons you need to remember – …

Discover how to implement an effective IT governance structure for the long-term success of an extended enterprise IT is no longer an enabler of corporate strategy, it is now the key element of corporate strategy. Governance of the Extended Enterprise explores how some of the world's most successful enterprises have integrated information technology with business strategies, culture, and ethics to optimize information value, attain business objectives, and capitalize on technologies in highly competitive environments. Providing a process for change and a governance model, Governance of the Extended Enterprise encompasses the latest emerging practices from major information and knowledge businesses, providing a major new knowledge resource for enterprises. It also opens up new avenues of practice in strategy setting, enterprise management, control assessment, and risk management. From sales-force automation to workgroup collaboration, forms processing to knowledge management systems, customer service to te…

The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important stories charts tell, and how different parameters can impact what you see on the screen. This book will explain some of the most powerful display settings that help traders understand the information in a chart to find outperformance as its beginning. Stock Charts for Dummies will teach you how to build a visually appealing chart and add tools based on the type of trading or investing decision you're trying to make. It will also introduce you to the pros, cons, and best practices of using three key types of charts: Candlesticks, Bar Charts, and Line Charts. Build and use technical chart patterns Increase profits and minimize risk Track and identify specific trends within charts A unique guide for beginning traders and investors, Stock Charts for Dummies will help you mak…

Связи решают все! Уже давно в Европе и Америке одним из главных навыков, в частности для предпринимателя и менеджера, считается нетворкинг – умение открыто и искренне общаться с самыми разными людьми, выстраивая сеть полезных знакомств. Автор этой книги, собравший в своей записной книжке более пяти тысяч контактов сильных мира сего, делится секретами построения широкой сети взаимовыгодных связей в бизнесе и не только. Следуя его советам, вы не только реализуете свои амбиции и способности и поможете кому-то сделать то же самое, но и, несомненно, украсите свою жизнь общением с интересными собеседниками. Книга обязательна для предпринимателей и руководителей и очень рекомендуется всем остальным.

Это проверенный практикой пошаговый план, цель которого – привлечь потенциальных клиентов через интернет и превратить их в реальных покупателей. Книга посвящена целенаправленному интернет-маркетингу, позволяющему генерировать поток качественных потенциальных клиентов и увеличивать объемы продаж, в противоположность пассивной генерации потока некачественных лидов с незначительным коэффициентом конверсии. На самом деле, в этой книге вы научитесь тому, как генерировать спрос, а не просто его удовлетворять. Кем бы вы ни были – маркетологом или сотрудником отдела продаж, эта книга позволит вам в кратчайшие сроки выйти на новый уровень эффективности.

Tap into the power of the most popular stochastic volatility model for pricing equity derivatives Since its introduction in 1993, the Heston model has become a popular model for pricing equity derivatives, and the most popular stochastic volatility model in financial engineering. This vital resource provides a thorough derivation of the original model, and includes the most important extensions and refinements that have allowed the model to produce option prices that are more accurate and volatility surfaces that better reflect market conditions. The book's material is drawn from research papers and many of the models covered and the computer codes are unavailable from other sources. The book is light on theory and instead highlights the implementation of the models. All of the models found here have been coded in Matlab and C#. This reliable resource offers an understanding of how the original model was derived from Ricatti equations, and shows how to implement implied and local volatility, Fourier metho…

Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being «fast seconds») than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a …

Praise for How to Sell Your Home Without a Broker «On a scale of 1 to 10, this book is a 10.» —Robert Bruss Jump into the real estate game—and win big! Home values are crashing and foreclosures are way up. You might think this is a terrible time to get into the real estate market—but you'd be wrong! A crashing real estate market offers plenty of opportunity to profit, if you know how to change your strategy and adjust to the new market reality. In The All-New Real Estate Foreclosure, Short-Selling, Underwater, Property Auction, Positive Cash Flow Book, top real estate investors and authors Chantal and Bill Carey show you how to get in safely and get out profitably. They present four new strategies for taking advantage of today's high foreclosure rate and explain how to invest for the long-term as the market resets to more realistic levels. Novice investors will find plenty of strategies for profiting without risking all they have, and old hands will find new, unconventional techniques that will help them …

As the global market expands, the need for international regulation becomes urgent Since World War II, financial crises have been the result of macroeconomic instability until the fatidic week end of September 15 2008, when Lehman Brothers filed for bankruptcy. The financial system had become the source of its own instability through a combination of greed, lousy underwriting, fake ratings and regulatory negligence. From that date, governments tried to put together a new regulatory framework that would avoid using taxpayer money for bailout of banks. In an uncoordinated effort, they produced a series of vertical regulations that are disconnected from one another. That will not be sufficient to stop finance from being instable and the need for international and horizontal regulation is urgent. This challenge is the focus of Georges Ugeux’s book. International Finance Regulation: The Quest for Financial Stability focuses on the inspirations behind regulation, and examines the risks and consequences of fragm…

Reveals the proprietary framework used by an exclusive community of top money managers and value investors in their never-ending quest for untapped investment ideas Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscribers list that reads like a Who's Who of high finance. Written by that publication’s managing editor and inspired by its mission to serve as an «idea funnel» for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities. The next best thing to taking a peek under the hoods of some of the most prodigious brains in the business, it gives you uniquely direct access to the thought processes and investment strategies of such super value investors as Warren Buffett, Seth Klarman, Glenn Greenberg, Guy Spier and Joel Greenblatt. Written by the team behi…

Have you ever thought about investing in the stock market but weren't sure where to start or what to buy? Share investing is easier than you think! Women are becoming increasingly financially savvy. They want to improve their financial future and are looking to the stock market to help them achieve their goals. Tracey Edwards is one of these savvy investors. In this completely revised edition of the best-selling Shopping for Shares, she let you in on her investing secrets and step-by-step plan for researching and selecting the right companies at the right time so that you too can profit from the stock market. Written in a no-nonsense, conversational style Shopping for Shares will show you: how much money you need to start investing—it's less than you think the psychology of making your first trade—it doesn't have to be scary 'rules' for trading in the short term or investing for the long term the best times to buy and sell what you should do when the market takes a downward turn how you can still invest i…

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth «growing up Beam» in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family…

Straightforward explanations of the new tax laws Things have changed radically in the world of housing, education, employment, health care, and other areas where a firm understanding of taxes can benefit you financially. While these changes can, and will, have a dramatic effect on taxpayers, all is not lost. J.K. Lasser provides the tips and tools needed to gain a better grip of what is going on to help you save money on your 2010 return and to plan ahead for future tax savings. Written by the recognized authority in taxes, J.K. Lasser's New Tax Law Simplified 2011 transforms the complex new tax laws into simple English that any taxpayer can understand. Filled with up-to-the-minute facts and figures, this book makes it easier for you to learn about-and profit from-the laws that govern your taxes. The book also looks ahead to changes for 2011 that can affect tax planning now. Outlines various tax relief strategies Filled with numerous examples and tables Helps you understand and utilize the new tax program…

Getting the Most from Online Learning is a must-have resource that helps people, become better e-learners by showing them how to prepare for, participate in, and apply e-learning in all its variations. Written by the leaders in e-learning, this book is filled with practical ideas, suggestions, and information about a wide variety of topics including how to: Participate effectively in on-line learning experiences Contribute to and learn from discussion groups and chat rooms Handle e-learning peer evaluations Participate in online group projects In addition, the expert authors share their personal e-learning experiences and show how they have mastered the discipline of e-learning for themselves.

Главный герой романа, Алекс Рого, вице-президент корпорации UniCo, должен в сжатые сроки и без каких-либо инвестиций превратить три находящихся в глубоком минусе компании в прибыльные бизнесы. С помощью Теории Ограничений, системного подхода, который с помощью логики причинно-следственных связей определяет ключевую проблему организации, и Мыслительных Процессов, набора методов, позволяющих разработать комплексное решение, Рого предстоит разработать стратегию и запустить процесс непрерывного улучшения. Ему придется разобраться со множеством конфликтных ситуаций – как в бизнесе, так и за его пределами.

Not a sausage. That is what Gordon Ramsay had when he started out as a chef, working 16-hour days, 6 days a week. When he was struggling to get his first restaurant in the black, he didn't think he'd be famous for a TV show about how to run profitable eateries, or that he'd be head of a business empire. But he is and he did. Here's how."In the beginning there was nothing.Not a sausage – penniless, broke, fucking nothing – and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand.I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place – before, as they say, I had a pot to piss in.Th…

Перевернув с ног на голову все представления о законах экономики, эта провокационная книга стала мировым бестселлером. Экономист Стивен Левитт и журналист Стивен Дабнер рассекречивают тайные механизмы экономики, связывая их с человеческой психологией. Организованная преступность, торговля крэком, сайты знакомств, ку-клукс-клан, аборты, инновации в работе полиции и огрехи системы образования – все в нашей жизни может быть рассмотрено через призму экономики. И это нередко интереснее крутого детектива!

В учебном пособии в доступной форме рассматриваются основные вопросы, ориентированные на взаимосвязь социологии, рекламы и маркетинга. Особое внимание уделено процессам восприятия рекламной информации и формирования покупательского поведения. Изложены теоретические и практические аспекты проведения социологических исследований в рекламе, влияния ее на индивида, социум, общественное мнение. Для студентов вузов, обучающихся по специальности «Реклама», атакже для всех, кто интересуется вопросами организации и проведения рекламных и маркетинговых исследований.

An Introduction to Fund Management introduces readers to the economic rationale for the existence of funds, the different types available, investment strategies and many other related issues from the perspective of the investment manager. It gives an overview of the whole business and explores the process and techniques of fund management, performance measurement and fund administration. This updated edition reflects new regulatory changes and industry developments.

If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy. –Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and documentation, Wal-Mart Stores, Inc. There is clear and mounting evidence that employee engagement keenly correlates to individual, group, and corporate performance in areas such as retention, productivity, customer service, and loyalty. This timely treatment provides a comprehensive framework, language, and process that genuinely connects «People» strategy with «Business» strategy. It offers a research-based blueprint for looking at employee engagement with the same regularity and importance as any other aspect of the organization.

Praise for Throughput Accounting: A Guide to Constraint Management «Throughput Accounting provides managers with a fresh set of eyes to identify and control bottlenecks. The drum, buffer, and rope will become part of the cost accounting lexicon in the future.» —Geoffrey Garland, Controller, StacoSwitch, Inc. «This is good stuff! Steven Bragg has introduced us to an accounting structure that will enhance our bottom line utilizing throughput accounting methodology. Finally! We have a presentable means to transform a company's financial functions to support the cultural change to throughput accounting.» —Rick J. Stevens, President, LeanThinkingbyAccountants, LLC «A thought-provoking, insightful, and useful book that explains how older conventions of accounting can lead to poor management decisions. Instead of focusing on typical cost-cutting methods only, Mr. Bragg provides CFOs with a systemic approach on how to instead focus on maximizing profits and become better business partners.» —Arif Iqball, Executiv…

Under IFRS, U.S. GAAP, and the SEC rules and regulations, business enterprises must recognise measure and disclose information regarding equity items on the face of the statement of financial position, other specific statements, or in the notes to the financial statements. However, under both IFRS and U.S. GAAP there is no all-inclusive general standard on stockholders’ equity. This book clarifies the process of reporting stockholders’ equity in a manner which can be reconciled under all the relevant standards. “Not only has the author addressed the informational needs of the players in the accounting industry, he has also drawn, based on his vast experience, practical implications of reporting under both standards.” —Noraini Mohd Nasir, Journal of Financial Reporting and Accounting

Praise for What Works «What Works is essential reading for any businesspeople who want to improve their organizations and their own abilities. This is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy read, crammed with great advice—from improving sales ability to learning how to manage people. Not to be missed.» —SHAUN REIN, founder of China Market Research Group and author of The End of Cheap China «Focus, focus, and more focus. That is the incredible theme here of What Works. Robert Cornish and Wil Seabrook hit a true homerun in their message: knowing what you are and what you are not, knowing what works and what doesn't, and knowing when to walk away and when to stay, but hold firm—are the keys to success in business and in life. What Works is more than a sales book. It's as much about the internal sale to your employees and colleagues, as it is to the customer and the prospect. If you want to improve not just your sales, but your business, What Works is a must-read.» —TODD NATENBERG, …

A practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Created for banking and finance professionals with a desire to expand their management skill set, this book focuses on operational risk and operational risk events, as distinct from other types of functional risks. It was written by the experts at the world-renowned Hong Kong Institute of Bankers, an organization dedicated to providing the international banking community with education and training. Schools you in techniques for analyzing the operational risk exposure of banking institutions and assessing how operational risk impacts on other types of risk Provides expert guidance on how to design, plan and implement systems for operational risk management and quality control Describes a comprehensive approach to operational risk management that includes data collection, modeling and an overall risk management structure Shows you how to develop operational risk management solutions to help your co…

A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William Strunk Jr. once taught composition to students at Harvard, using his classic little book, The Elements of Style. With great daring, Ellis and Malkiel imagined their own Little Red Schoolhouse course in investing for every investor around the world-and then penned this book. The Elements of Investing hacks away at all the overtrading and over thinking so predominant in the hyperactive thought patterns of the average investor. Malkiel and Ellis offer investors a set of simple but powerful thoughts on how to challenge Mr. Market at his own game, and win by not losing. All the need-to-know rules and investment principles can be found here. Contains sound investment advice and simple principles of investing from two of the most respected individuals in the investment w…

Dividends And Dividend Policy As part of the Robert W. Kolb Series in Finance, Dividends and Dividend Policy aims to be the essential guide to dividends and their impact on shareholder value. Issues concerning dividends and dividend policy have always posed challenges to both academics and professionals. While all the pieces to the dividend puzzle may not be in place yet, the information found here can help you gain a firm understanding of this dynamic discipline. Comprising twenty-eight chapters—contributed by both top academics and financial experts in the field—this well-rounded resource discusses everything from corporate dividend decisions to the role behavioral finance plays in dividend policy. Along the way, you'll gain valuable insights into the history, trends, and determinants of dividends and dividend policy, and discover the different approaches firms are taking when it comes to dividends. Whether you're a seasoned financial professional or just beginning your journey in the world of finance, …

Discover Your Training Style Strengths and Build Your Skills with Online Tools, Videos, and More «A superb book that gives learning and development professionals in every industry an automatic must-read. This book is filled with wisdom and insight as well as clear analytic models and real actionable concrete steps.» – Bruce Tulgan, author of It's OK to Be the Boss and Managing Generation X «Engage takes the innovation of 4MAT® and looks at it through the lens of the trainer. An engaging learning experience itself, Engage is full of interactive assessments, links to videos, and foolproof action plans and ideas designed to transform any learning event into a dynamic learning experience.»– Shelley Barnes, executive director, Field Education/Program Development, Aveda Corporation For any trainer who needs easy-to-apply strategies that are grounded in solid research, Engage offers a hands-on guide to understanding learning styles. It includes a four-step model for engaging all learning styles in any learning s…

A great reference for all beginner traders. Aiki Trading will look at a robust method to understand what the market is doing in a specified timeframe. Essentially, markets are either trending up, trending down, or is in sideways or range bound congestion. Chapters are devoted to each of these three conditions, and the concepts are explained in depth. In addition, specific trading strategies will be explored for the different market conditions. These strategies are what I define as high probability, low risk trading strategies that have higher probability of success because it conforms to the nature of how markets behave. With more than 25 years of experience in financial markets, Jeffery's stock market career began in 1977 with JM Sassoon and continued with Kim Eng Securities. During his time in Stock-broking, Jeffery witnessed many cycles of boom and bust, including the 1987 meltdown in worldwide equity markets. In 1997, Jeffery joined Refco Singapore. During this time he developed new expertise in Inter…

[b]An innovative approach to driving maximum performance at all levels of an organization[/b] [i]Peak Performance Culture: The Five Metrics of Operational Excellence[/i] is a step-by-step roadmap to achieving optimal organizational development in your company or association. This practical guide helps you accurately evaluate the current state of your company and create a strategy that maximizes its future success. Author Dave Mitchell, building upon concepts introduced in his bestselling books [i]The Power of Understanding People[/i] and [i]The Power of Understanding[/i], provides new applications, effective real-world tactics, powerful organizational assessment tools, and much more. The book addresses the five critical factors for organizational success: vertical alignment, horizontal alignment, leadership ideology and corporate culture, employee experience, and customer experience. Each comprehensive chapter introduces a key component to peak performance culture – containing a detailed definition of the…

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Yo…

The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and best known organisations. An invaluable resource for anyone who wants to make a creative difference in their lives and the lives of people around them.Inspired by the unique practice of 'nowhere', a community of companies that specialise in co-creation, this is an inspirational book that will help you break through to a more creative and strategic futureRenowned for their world-class approach to innovation, the nowhere group works with a wide range of businesses, government agencies and individuals to develop their creativity to its full potential. Now, their book maps out the groundbreaking ways that anyone can become more productive, playing a more creative role in your organisation while simultaneously nurturing your own growth along the way.It contains eight breakthrough questions designed to stimulate and enrich our creative capacity, both as an individ…

Boken är skriven av en tidigare anställd som blev den mest lönsamma frilansaren på Fiverr i Frankrike. Snälla, sluta leta efter mirakellösningar för att tjäna pengar på nätet, eller via träningskurser som skapats av folk som inte vet ett skvatt om entreprenörskap. I den här boken kommer du inom några veckor lära dig: ✓ Skapa en inkomst på $1000 i veckan inom 2 månader ✓ Spara tid genom att undvika nybörjarmisstag ✓ Implementera den mest effektiva strategin för att utmärka dig i konkurrensen Om du verkligen vill bli en frilansare och jobba på nätet, oavsett om du vill skaffa en extra inkomst eller sluta på jobbet, så måste det göras med en effektiv och genomtänkt strategi. Det går inte tänka sig något bättre alternativ än Fiverr för att komma igång så fort som möjligt som frilansare, eller som hobbyist. Tillämpningen av den här metoden har gjort det möjligt för mig att tjäna upp till 15 000 € per månad. Kom igång idag!

Вавилон был самым процветающим городом древности именно потому, что его жители знали цену деньгам, следовали основным принципам накопления богатства и умели грамотно им распоряжаться. «Деньги всегда в изобилии у тех, кто знает простые принципы их получения» – и эти принципы изложены в десяти притчах. В них уважаемые жители Вавилона расскажут о своем непростом пути от бедности к богатству: как они сумели побороть пагубные пристрастия и стать самыми успешными людьми города. Они дадут простые, а главное, действенные советы, которые помогут читателю правильно распоряжаться заработком, копить и приумножать богатство, исполнять свои желания и добиваться независимости, – то, о чем другие только мечтают. В формате PDF A4 сохранён издательский дизайн.

No nonsense solutions from the straight-talking face of British business. IF FUNDAMENTAL REFORM DOES NOT TAKE PLACE THEN WE ARE DEAD IN THE WATER. GLOBALISATION DOES NOT TAKE PRISONERS. BRITAIN MUST BECOME FIT FOR PURPOSE IN THE 21ST CENTURY. This is the explosive, first book from 'the face of British business', Lord Digby Jones. With a renowned, no-nonsense, straight-talking approach, he is one of the world's most acclaimed business commentators. In his candid and forthright style Fixing Britain puts the spotlight on critical national and international business issues and lays out the essential reform urgently needed for the growth of our nation. Knowledgeable, authoritative and independent, Digby highlights how untenable the status quo is in the UK, and sets out how Britain can get back in – and stay in – the globalised race. Sending a clear message to government, business leaders, strategists and the media, Fixing Britain explores the effective linkage of change at all levels, from Westminster to educa…

The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate politics and the barriers many managers face in their efforts to reach the top, the book works to build awareness and strategies for business and career success. Taking a refreshing new approach to workplace politics, the book presents new ways to think about embracing opportunities in order to achieve personal and organization-wide career satisfaction. Rather than encouraging employees to move on and start their own businesses, it instead details how to move up within their current companies by learning to understand power bases and conversation more thoroughly. Combines individual case studies and real life sit…

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and …

¿Por qué algunas personas logran ser ricas a una edad temprana mientras que otras luchan por pagar sus cuentas hasta su lecho de muerte? ¿Cuál es la diferencia entre las personas? Sigue leyendo… Tal vez no tengas idea de esto, pero puede haber un millonario viviendo al lado. En América, el 7% de los hogares son millonarios. Si hay tanto dinero alrededor, ¿por qué es tan difícil ser rico? ¿Cuál es el secreto detrás de esto? Hay gente que trabaja duro toda su vida y nunca llega a ganar más que lo suficiente para comer y pagar las cuentas. ¿Cómo es que algunas personas ganan dinero con facilidad y otras no? En este libro ”Cómo Atraer Dinero Usando el Poder de la Mente” aprenderás un poderoso acelerador de la riqueza. No tienes que ser una enciclopedia de las finanzas. Atraer dinero tiene más que ver con la mentalidad que con el conocimiento. Una vez que definas tus metas, puedes desarrollar tus pensamientos de una manera positiva, con el fin de atraer el dinero que deseas. Alguno ¿Por qué algunas personas lo…

Discovering the Leader in You Workbook From the Center for Creative Leadership (CCL) comes a highly accessible workbook based on the concepts outlined in the revised and updated edition of Discovering the Leader in You. The workbook contains a variety of questions and exercises designed to help professionals reflect on, examine, explore, and discover concepts and issues related to their role as leaders. Most of the activities can be completed while working through the book, others require more time, and some involve other people. To gain the greatest benefit, it is suggested that all the activities be done as thoughtfully and as honestly as possible. Once you have completed the exercises and tasks outlined in the workbook, you will be able to Clarify your purpose for leading, based on a clear leadership vision and a core set of values Articulate your leadership strengths and areas for development Understand who you are as a leader in the context of both your work and your personal life Determine when and …

This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of financial services. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from financial services, a short description of the Five Practices®, a section on «Learning to Lead», and background information on the Leadership Practices Inventory (LPI).

Essential tools busy managers need to get the best out of their teams and people People who manage people face a number of challenges, from keeping workers engaged and performing at a high level to dealing with absenteeism and bad behaviour in the workplace. In The People Manager's Toolkit, leadership and people management specialist Karen Gately offers a suite of practical tools for optimising staff performance and dealing with a wide variety of «people issues.» Avoiding all human resources jargon and complicated management theory, this straightforward how-to guide shows you practical everyday solutions to common problems. You'll learn to effectively leverage the tools to improve business results, whether your issue is getting people to do more than just the bare minimum, deciding on appropriate financial incentives, or any other issue that involves people and those who lead them. Written by the highly regarded founder of Ryan Gately, the specialist consulting practice on human capital management based i…

A unique approach to personal finance that tackles money like a jiu-jitsu fighter would tackle an opponent In martial arts and personal finance, fundamentals are important. But while failing in Brazilian Jiu-Jitsu may be disappointing, it's nothing compared to failing to build wealth and creating a better future for your family. Nobody understands this better than Scott Ford, a top-ranked financial advisor and Jiu-Jitsu enthusiast. Now, in Financial Jiu-Jitsu, he shows you how to overcome your emotions and state of mind to excel at your investing endeavors. Along the way, Ford teaches you fundamental skills such as automating your savings and investments, the importance of paying yourself first, and managing credit wisely. Compares the patience and practice of the martial arts, specifically Jiu-Jitsu, to investing Offers an approach to adapting to financial change as you move through life, while maintaining the same guiding principles Author Scott Ford is ranked in the top one percent of all financial adv…

Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to confront them head-on Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? What's Holding You Back? reveals exactly why managers often hesitate to confront difficult issues-whether it's the absence of a perfect solution, the knowledge that no decision will please everyone, etc.-and, most importantly, how they can overcome these common managerial obstacles to maximize their company's success. What's Holding You Back? elucidates the ten core principles of confident leadership, outlining proven tactics by which managers can confront their inner wimp and highlight their inner courage. Features dynamic real-world examples from Apple, Microsoft, Porsche, IBM, Merck, Canon, Sony, Whirlpool, IDEO, Tesco, P&G, Target, 3M, and m…

The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic Elliott Wave Principle: Key to Market Behavior left off, which makes it «required reading» if you want to build a solid foundation in Elliott wave analysis. Co-authored by two of Elliott Wave International's most trusted analysts – Wayne Gorman and Jeffrey Kennedy – their trading insights offer a perfect blend of traditional textbook and real-world application. Join Kennedy and Gorman as they provide step-by-step instruction in how to trade with Elliott. They include scores of real market charts that depict the Elliott wave patterns, which will help you measure the strength of trends, forecast market turning points, plus identify trading opportunities. What's more, this illustrated guide also explains how to use supporting technical indicators that can build confidence in your Elliott wave analysis. Gor…

Более 1000 самых важных понятий из области делового администрирования. Только все самое важное и нужное в четких определениях и доступных формулировках! «Словарь МВА для менеджеров» будет полезен не только начинающим управленцам. Менеджеры высшего звена, генеральные директора, бизнесмены тоже высоко оценят его практическую значимость!

A comprehensive introduction to today's M&A strategies Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. A general overview of an acquisition agreement framework segues into a more detailed discussion of different deal structures, including stock sales, mergers, asset sales, and complex structures, giving you the information you need to know when each one applies best in practice. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur. Negotiation statistics and samples from actual contracts back the war stories throughout, and reinforce the idea that there's no single perfect solution. As a topic of study, M&A is constantly evolving;…

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital tra…