Зарубежная деловая литература - ТОП 50 лучших книг
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНОВЛЕННУЮ ЗАКОНОДАТЕЛЬСТВОМ ОТВЕТСТВЕННОСТЬ
Как, не теряя оптимизма, поступая порядочно и благопристойно, добиться победы в этом непростом мире
Робин Шарма – известный писатель, мыслитель-гуманист. Он входит в число ведущих консультантов по лидерству и личностной оптимизации. Его клиенты – знаменитые миллиардеры, деятели искусств, звезды профессионального спорта и многие компании из рейтинга «Fortune 100».
Объединив западные технологии достижения успеха и максимальной работоспособности с восточной мудростью совершенствования разума, тела и духа, он помог миллионам людей по всему миру изменить жизнь.
Сегодня – время для героизма. Не только того, который демонстрируют нам основоположники движений и творцы истории, но и того, который необходим для благородных, находчивых и смелых поступков, свойственных каждому человеку. Каждый из нас движим желанием достичь высо…
Если бы вы знали, что ваши мысли создают вашу реальность, о чем бы вы думали сегодня?
Книга «Меню для ума» представляет собой руководство, опираясь на которое, вы можете создать жизнь вашей мечты с помощью силы своих мыслей. Автор показывает, как качество ваших мыслей определяет качество вашей жизни, и описывает Законы Вселенной, влияющие на жизнь человека.
Джонатан Чатер объясняет, как вы можете самостоятельно исцелять свои душевные раны. Он рассказывает, как при помощи осознания себя, прощения, благодарности и силы любви можно оставить позади усвоенные в начале жизни негативные программы. Для того чтобы создать жизнь вашей мечты, вы должны тренировать свой ум, находить и прорабатывать эмоциональные засоры и застарелые шаблоны поведения, которые мешают двигаться дальше.
Автор объединяет современную психологию с техниками коучинга и упражнениями и дополняет повествование примерами собственного жизненного пути.
The best data in the business, updated for 2019 Stock Trader's Almanac 2019 provides the cleanest historical data in the business to give traders and investors an advantage in the market. The 2019 edition is consistent with decades of the Stock Trader's Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid. Proprietary strategies include the Hirsch Organization's Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals. Trusted by Barron's, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves.…
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 …
Concepts, methods, and issues in calculating the fair value of intangibles Accounting for Goodwill and Other Intangible Assets is a guide to one of the most challenging aspects of business valuation. Not only must executives and valuation professionals understand the complicated set of rules and practices that pertain to intangibles, they must also be able to recognize when to apply them. Inside, readers will find these many complexities clarified. Additionally, this book assists professionals in overcoming the difficulties of intangible asset accounting, such as the lack of market quotes and the conflicts among various valuation methodologies. Even the rarest and most problematic situations are treated in detail in Accounting for Goodwill and Other Intangible Assets. For example, the authors analyze principles for identifying finite intangible assets and appropriately accounting for amortization expenses or impairment losses. Using the information in this book, the results of these calculations can also …
A critical resource for families managing significant wealth Wealth of Wisdom offers essential guidance and tools to help high-net-worth families successfully manage significant wealth. By compiling the 50 most common questions surrounding protection and growth, this book provides a compendium of knowledge from experts around the globe and across disciplines. Deep insight and thoughtful answers put an end to uncertainty, and help lay to rest the issues you have been wrestling with for years; by divulging central lessons and explaining practical actions you can take today, this book gives you the critical information you need to make more informed decisions about your financial legacy. Vital charts, graphics, questionnaires, worksheets and other tools help you get organised, develop a strategy and take real control of your family's wealth, while case studies show how other families have handled the very dilemmas you may be facing today. Managing significant wealth is a complex affair, and navigating the fi…
The non-technical handbook for cyber security risk management Solving Cyber Risk distills a decade of research into a practical framework for cyber security. Blending statistical data and cost information with research into the culture, psychology, and business models of the hacker community, this book provides business executives, policy-makers, and individuals with a deeper understanding of existing future threats, and an action plan for safeguarding their organizations. Key Risk Indicators reveal vulnerabilities based on organization type, IT infrastructure and existing security measures, while expert discussion from leading cyber risk specialists details practical, real-world methods of risk reduction and mitigation. By the nature of the business, your organization’s customer database is packed with highly sensitive information that is essentially hacker-bait, and even a minor flaw in security protocol could spell disaster. This book takes you deep into the cyber threat landscape to show you how to ke…
The investment landscape has changed dramatically over the last few years, destroying many of the old certainties by which investors lived their lives. In particular, it has shaken belief in the ability of traditional asset types such as bonds and equities to protect them from abnormal market conditions, and it has brought home how closely correlation between different markets can be squeezed together by extreme pressure. Future investors will have to regard so-called «alternative» assets as essential elements within their portfolios, and be prepared to deal with the complexities that this will entail. This will in turn force a re-appraisal of core concepts such as «risk» and «return», not least because some alternative asset classes do not lend themselves well to traditional return measures. Exciting times lie ahead, but a thorough working knowledge of the various alternative asset classes will be an essential pre-requisite to success, and perhaps even to survival. Alternative Assets meets investor's nee…
Global diversity in the practice of public sector accounting continues to impede the reduction of bureaucracy and the creation of comparable standards in terms of accountability and transparency. The International Public Sector Accounting Standards Board (IPSASB) continues to engage in the ongoing process of harmonizing public sector accounting with their International Public Sector Accounting Standards (IPSASs). IPSAS Explained: A Summary of International Public Sector Accounting Standards, Second Edition provides up to date information on the Conceptual Framework Project and other projects related to IPSASs, along with details of all the current IPSASs, including newly approved standards of the Board, especially those relating to financial instruments, intangible assets and service concession arrangements from a grantor perspective. Each IPSAS is distilled into a useful and accessible summary, and illustrated with graphs, figures and tables. Beyond that the book focuses on the current sovereign debt cri…
Any organization, no matter how stolid, may be unsettled by the news that a new boss is about to take over. Talk in the hallways increases, staff worry about their jobs, uncertainty grows. Even when the change has happened, problems emerge when the boss who was hired to manage “from above” has to learn about the organization “from below.” In this book, Niklas Luhmann scrutinizes the relationship and shows how it is stretched to its limit by communication difficulties, demands for self-presentation, and disagreements concerning fundamental values. Many of the tensions crystallize around the question “who has the power?” It isn’t necessarily the boss, provided the employees are well versed in the art of directing their superiors. “Subtervision” is Luhmann’s term for this state of affairs, and tact is the most important means to this end. Yet caution is advised: whoever achieves mastery in subtervision may well become the new boss. This slim and thought-provoking book from one of the most influential sociolo…
A complete list of individual tax relief opportunities J.K. Lasser's 1001 Deductions and Tax Breaks 2019 is the complete and thorough guide to reducing your tax burden. By listing every possible deduction and credit available to individual taxpayers, this book can help you achieve substantial savings on your 2018 tax return. Updated and expanded to cover new and changing tax law, this edition also includes an e-supplement covering the latest developments from Congress and the IRS to keep you fully up-to-date. Stop overpaying and gain peace of mind as you find the answers you need for your specific tax situation. Mine your paperwork for write-off opportunities, and claim your tax breaks correctly; easy-to-follow instructions give you clear guidance through the maze of worksheets to help you reclaim what is legally yours. Echoing cries of «Can I claim…?», «How do I deduct…?», «Where do I find…?» mean it's tax season again, and America's most trusted tax advisor is here to take away the stress. Find answers,…
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technolo…
The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully. From the initial engagement letter to the final acquisition agreement, this book delves into the mechanics of the process from beginning to end, favoring practical advice and actionable steps over theoretical concepts. Coverage includes deal structure, corporate structuring considerations, tax issues, public companies, leveraged buyouts, troubled businesses and more, with a uniquely solution-oriented approach to the M&A process. This updated second edition features new discussion on cross-border transactions and «pseudo» M&A deals, and the companion websites provides checklists and sample forms to facilitate organization and follow-through. Mergers and acquisitions are complex, and problems can present themselves at each stage of the process; even if the deal doesn't…
The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete…
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: register an effective domain name set up your own free or cheap website use social media to your advantage optimise your website so that search engines and customers can find you take advantage of free local listing services and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.
В своей последней книге известный венгерский экономист и критик социалистической экономики – Янош Корнаи – делится с читателями мыслями о характере современного капитализма. В книгу вошли четыре эссе о различных аспектах и проблемах современного капитализма: формах функционирования рынка, инновациях, занятости и безработице, распределении благ и общественной солидарности. Автор – хорошо знакомый с постсоциалистическими реалиями – останавливается на положительных и отрицательных сторонах капиталистической системы, обращаясь как к специалистам, так и ко всем, кто интересуется современной экономикой.
A timely guide to overcoming the retirement challenges we all face The Great Recession has placed a wake-up call to America's baby boomers. Many have not saved enough for retirement and have not taken a hard look at how many post-work years they may need to finance. Written in a straightforward and accessible style, The Hard Times Guide to Retirement Security tackles the tough questions about retirement in the new post-crash economy. Page by page, it puts retirement in perspective by touching on important issues such as insuring against the risk of outliving your assets, recalibrating damaged retirement portfolios, managing the risk of health-care expenses in retirement, and career strategies for workers who are 50 years old and up. Reveals how to boost lifetime income through better planning, and working just a few additional years Offers advice on how to hire a financial advisor whose first loyalty is to you, not Wall Street Discusses why you should rethink housing in the wake of the real estate crash O…
An innovative approach to post-crash credit portfolio management Credit portfolio managers traditionally rely on fundamental research for decisions on issuer selection and sector rotation. Quantitative researchers tend to use more mathematical techniques for pricing models and to quantify credit risk and relative value. The information found here bridges these two approaches. In an intuitive and readable style, this book illustrates how quantitative techniques can help address specific questions facing today's credit managers and risk analysts. A targeted volume in the area of credit, this reliable resource contains some of the most recent and original research in this field, which addresses among other things important questions raised by the credit crisis of 2008-2009. Divided into two comprehensive parts, Quantitative Credit Portfolio Management offers essential insights into understanding the risks of corporate bonds—spread, liquidity, and Treasury yield curve risk—as well as managing corporate bond p…
Achieve investing success by understanding your behavior type This groundbreaking book shows how to invest wisely by managing your behavior, and not just your money. Step by step, Michael Pompian (a leading authority in the practical application of Behavioral Finance concepts to wealth management) helps you plan a strategy targeted to your personality. The book includes a test for determining your investment type and offers strategies you can put into use when investing. It also includes a brief history of the stock market, and easy-to-comprehend information about stocks and investing to help you lay a solid foundation for your investment decisions. Behavioral Finance and Investor Types is divided into two parts. Test Your Type, gives an overview of Behavioral Finance as well as the elements that come into play when figuring out BIT, like active or passive traits, risk tolerance, and biases. The book includes a quiz to help you discover what category you are in. Plan and Act, contains the traits common to…
Train your body to communicate with confidence and clarity-have your body match what your mouth says… The popular phrase «leading from influence» takes for granted that influence derives chiefly from verbal communication. However, communication is about more than words. To get to the next level in your career, you must communicate with your entire self. What Your Body Says gives you the straight-up «how-to» on unifying what you say with what you do, allowing you to better connect with other people and reach your full leadership potential. It gives you a clear and simple process to follow, all drawn from an intense study of how language impacts people's lives and emotions. Filled with useful tools, strategies, and techniques, this book gives you the key to Speak intelligently while looking smart, engaging and real Deliver unpleasant messages without pain or guilt Having a committee meeting and getting something done And more Written by Sharon Sayler, a highly accomplished expert in marketing, presentations…
Graduate from Excel to MATLAB® to keep up with the evolution of finance data Foundations of Computational Finance with MATLAB® is an introductory text for both finance professionals looking to branch out from the spreadsheet, and for programmers who wish to learn more about finance. As financial data grows in volume and complexity, its very nature has changed to the extent that traditional financial calculators and spreadsheet programs are simply no longer enough. Today’s analysts need more powerful data solutions with more customization and visualization capabilities, and MATLAB provides all of this and more in an easy-to-learn skillset. This book walks you through the basics, and then shows you how to stretch your new skills to create customized solutions. Part I demonstrates MATLAB’s capabilities as they apply to traditional finance concepts, and PART II shows you how to create interactive and reusable code, link with external data sources, communicate graphically, and more. Master MATLAB’s basic opera…
Книга «Стратегия голубого океана» в формате 10-минутного чтения: обзоры лучших книг, только самое важное и полезное.
Ким родился в Южной Корее в 1952 году и учился в Мичиганском университете, где позже стал преподавать бизнес-науки. Переехав во Францию, он стал профессором стратегии и международного менеджмента в INSEAD – французской бизнес-школе и исследовательском институте. Он является членом Всемирного экономического форума и также членом совета директоров нескольких международных компаний.
Моборн преподает стратегию в INSEAD и совместно с Кимом руководит институтом «Стратегии голубого океана». Он также является членом Всемирного экономического форума и входил в консультативный совет Барака Обамы по вопросам Исторических черных высших учебных заведений.
ЦИТАТА: «В инновации ценности важны обе части – и инновации, и ценность. Ценность без инноваций обычно заставляет сосредоточиться на создании ценности в рамках некой дифференцированной шкалы, то есть создании чего-то, что увеличит ценность вашей компа…
Это аудио – сокращенная версия книги «Построенные навечно. Успех компаний, обладающих видением» (Джим Коллинз, Джерри Поррас). Только самые ценные мысли, идеи, кейсы, примеры.
О книге
На рубеже XIX и XX веков две успешные компании General Electric и Westwinghouse боролись за лидерство в новой перспективной отрасли – производстве электроприборов. У обеих компаний был значительный начальный капитал и примерно равные стартовые возможности. Однако General Electric стала одной из самых успешных компаний XX века, а Westwinghouse, хотя и просуществовала более 100 лет, так и не стала великой.
Джим Коллинз и Джерри Поррас в течение шести лет исследовали 18 пар компаний, используя метод разлученных близнецов: сравнивали две компании со схожими исходными данными, одна из которых стала великой и сохранила позиции в течение 50+ лет. Кейсы и результаты исследования авторы описали в книге «Построенные навечно».
Зачем слушать
• Окунуться в увлекательные истории успеха великих компаний.
• Увидеть разницу между величием и …
Ed Ponsi's straightforward guide to understanding technical analysis Technical Analysis and Chart Interpretations delivers simple explanations and easy-to-understand techniques that demystify the technical analysis process. In his usual straightforward style, bestselling author Ed Ponsi guides you through the twists and turns to show you what really matters when it comes to making money. Whether you trade stocks, currencies, or commodities, you'll develop invaluable skills as you master difficult concepts and the tools of the trade. Technical analysis translates to any form of trading, and this book delivers clear, jargon-free guidance toward interpreting the various charts you'll see in the field. Technical analysis can be confusing. Volatility, cycles, Elliot waves, Fibonacci, trends—it's easy to get lost, and most of the available literature is incomprehensible to all but the experts. This book is different—it's technical analysis for the rest of us. You'll see through the language to understand the un…
Вы любите игры и хотите научиться профессионально их создавать? Тогда эта книга идеально вам подойдет!
Джастин Гэри двадцать лет проработал в игровой индустрии и теперь готов поделиться своими секретами – простыми, практичными и эффективными. Джастин проведет вас через каждый этап создания игры, даст советы и научит упражнениям, которые помогут вам сформулировать свои идеи и воплотить их в жизнь.
Вы научитесь:
• преодолевать ментальные блоки и творчески мыслить;
• вызывать у игроков правильные эмоциональные реакции;
• проводить мозговой штурм идей и находить пригодные для использования;
• проходить шести этапов основного цикла проектирования для создания игры;
• интегрировать в свои проекты монетизацию;
• избегать рутины и выгорания или использовать их в своих интересах;
• искать работу в игровой индустрии и добиваться публикации своих игр;
• проводить грамотный и эффективный маркетинг;
• создавать проекты, которые выдержат испытание временем.
Сделайте первый шаг к своей мечте стать успешным гейм-дизайне…
The third installment of the Fisher Investments On series is a comprehensive guide to the Consumer Staples industry—which includes companies that manufacture and sell food and beverages, tobacco, prescription drugs, and household products, to name a few. This reliable resource provides you with the tools to help you understand and analyze opportunities within today's global Consumer Staples sector. With this book as your guide, you can quickly become familiar with how the Consumer Staples sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing companies in this sector. Additionally, there are chapters dedicated to explaining many of the unique aspects of Consumer Staples products in emerging markets and security analysis techniques focused on Consumer Staples firms. You don't have to be a professional to learn to better invest in the Consumer Staples sector—but you do need to be prepared. Fisher Investments on Consumer Staples can help get you up to speed in th…
A Philanthropic Covenant will feature eight essays from several prominent African American grantmakers, scholars, activists and clergy that will examine critical elements of modern philanthropy and how they affect Black communities for good and for ill. Each chapter will include statistical documentation of the issues, strategic recommendations to improve the quality of Black life, and examples of outstanding models already being practiced throughout the country. A Philanthropic Covenant is intended to inform individuals, grantors, religious organizations, fundraisers and youth how philanthropy–time, talent and treasure–can be strategically mobilized to assist Black communities in dealing more effectively with the issues outlined in The Covenant with Black America. Throughout the book, emphasis will be placed on the role, responsibilities and potential of African Americans and African-American philanthropy, in particular, to affect positive change in their own communities.
A Must-read guide to real estate investing during turbulent times Given the current state of the economy, you might be asking yourself if right now is the right time to be investing in real estate. With the third edition of Getting Started in Real Estate Investing as your guide, you’ll quickly discover how a combination of commitment and caution can help you make it in today’s market. Designed for investors who want to get started in real estate, but don’t know where to begin, this reliable resource will help you break into this fast-moving field and build equity the right way. Getting Started in Real Estate Investing, Third Edition addresses everything from selecting the right properties and becoming a landlord to using the proper tax strategies and finding the right professionals to work with. It also outlines issues you must be aware of in light of recent events, including the best ways to finance your real estate investments, considering the status of mortgage financing, and new requirements that may …
Improve your efficiency – and bring in big profits! Need help implementing or understanding Six Sigma? Want to take this powerful problem-solving methodology and apply it to your business? Six Sigma isn't just for Fortune 500 companies anymore; it's for every business, even yours, no matter how big or small. This hands-on workbook provides the knowledge, insight, and practical exercises you need to master Six Sigma and put it to work in your business. Perfect as a companion workbook for Six Sigma For Dummies – or any other Six Sigma book – Six Sigma Workbook For Dummies gives you a wealth of examples, problems, and other tools you need to turn Six Sigma theory into practice – today! Discover * How to form and lead a Six Sigma initiative * Project alignment with business objectives and strategy * How to create process flow maps and models * Chart and graph plotting for analysis and interpretation * Methods for calculating Sigma scores * How to quantify variable relationships
J.K. Lasser’s Small Business Taxes 2007 gives you a complete overview of small business tax planning in an accessible manner. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this valuable guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow.
Praise for How Harvard and Yale Beat the Market «How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This engaging handbook belongs in every investor's library.» —Deborah Weir, Parker Global Strategies, author of Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators In today's volatile market, investors are looking for new ways to lower their risk profile. For author Matthew Tuttle, the best means of achieving this goal is to look towards large university endowments—which attempt to capture consistent returns while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows you how to structure your individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers…
Play the game to win «More and more CEOs are discovering that managing one's business environment is as important as managing operations, finance, and sales. Winning the Influence Game explains how a strategic government relations program can make a major impact on that environment at the federal, state, and local levels.»-Douglas G. Pinkham, President, Public Affairs Council «A useful, detailed handbook that should find itself on the desktop-or at the bedside-of every business leader. These are the skills that every business leader needs to succeed in the increasingly complex and rapidly changing globalized economy in which they operate-and to gain competitive advantage for their company's future.»-Ira Jackson, Director, Center for Business and Government, John F. Kennedy School of Government «Winning the Influence Game provides an excellent overview for the corporate leader of how government can impact the bottom line-both positively and negatively. The clear, concise, and practical manner in which the …
This textbook will be designed for fixed-income securities courses taught on MSc Finance and MBA courses. There is currently no suitable text that offers a 'Hull-type' book for the fixed income student market. This book aims to fill this need. The book will contain numerous worked examples, excel spreadsheets, with a building block approach throughout. A key feature of the book will be coverage of both traditional and alternative investment strategies in the fixed-income market, for example, the book will cover the modern strategies used by fixed-income hedge funds. The text will be supported by a set of PowerPoint slides for use by the lecturer First textbook designed for students written on fixed-income securities – a growing market Contains numerous worked examples throughout Includes coverage of important topics often omitted in other books i.e. deriving the zero yield curve, deriving credit spreads, hedging and also covers interest rate and credit derivatives
There is an enormous amount of wasted potential within organizations today because most do not adequately tap in to the wealth of human capital available to them. Most organizations believe that they are meritocracies, but that is a myth that masks the real situation of unequal opportunity that exists in most firms. Exclusionary tendencies are built into leadership, management, and human resources practices that perpetuate unequal opportunity. Most companies “sort and select,” hiring others most like themselves, and focus training and development on those who are identified as high potential. This book makes a business case for a new inclusive model of human resource development, driven by the demands of increasingly diverse workplaces and continuing expansion of the global economy. It demonstrates that people who succeed often acquire their talent because of the development attention they have received, and it shows how to create a culture of inclusion and development to unlock employee potential and pro…
An updated look at the United States' precarious position given the recent financial turmoil In The New Empire of Debt, financial writers Bill Bonner and Addison Wiggin return to reveal how the financial crisis that has plagued the United States will soon bring an end to this once great empire. Throughout the book, the authors offer an updated look at the United States' precarious position given the recent financial turmoil, and discuss how government control of the economy and financial system-combined with unfettered deficit spending and gluttonous consumption-has ravaged the business environment, devastated consumer confidence, and pushed the global economy to the brink. Along the way, Bonner and Wiggin cast a wide angle lens that looks back in history and ahead to the coming century: showing how dramatic changes in the economic power of the United States will inevitably impact every American. Reveals the financial realities the United States currently faces and what the ultimate outcome may be Weaves …
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership For…
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportuni…
The definitive guide to fixed income valuation and risk analysis The Trilogy in Fixed Income Valuation and Risk Analysis comprehensively covers the most definitive work on interest rate risk, term structure analysis, and credit risk. The first book on interest rate risk modeling examines virtually every well-known IRR model used for pricing and risk analysis of various fixed income securities and their derivatives. The companion CD-ROM contain numerous formulas and programming tools that allow readers to better model risk and value fixed income securities. This comprehensive resource provides readers with the hands-on information and software needed to succeed in this financial arena.
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces yo…
Praise for Making Dough «I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!» -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books «Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand.» -Phil Lempert Author, Being the Shopper and Today show food trends editor «Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story.» -Vince Gill Singer/Songwriter «You know what? You have absolutely no chance of sta…
Practical advice for investors from investors Presenting a fresh approach to investment guidance, Wealth of Experience is built on real investors' stories about what has worked-and what hasn't worked-for them during their personal investment journeys. The Vanguard Group, one of the world's most respected investment companies, asked hundreds of investors who have succeeded in accumulating real wealth to explain how they've gone about it. Their personal accounts make this a one-in-a-kind book with extraordinary insights on saving, investing, and managing money from «ordinary investors» for their peers. Wealth of Experience has straightforward, battle-tested advice on investing for retirement, learning about finance, and managing money. The invaluable guidance from experienced fellow investors can help readers avoid major financial pitfalls and learn from mistakes others have made. Vanguard's research confirmed its long-held belief that individual investors-sometimes derided on Wall Street as unsophisticated…
THE PROJECT MANAGEMENT CLASSIC-REVISED AND EXPANDED Now Includes Downloadable Forms and Worksheets Projects are becoming the heart of business. This comprehensive revision of the bestselling guide to project management explains the processes, practices, and management techniques you need to implement a successful project culture within your team and enterprise. Visualizing Project Management simplifies the challenge of managing complex projects with powerful, visual models that have been adopted by more than 100 leading government and private organizations. In this new Third Edition, the authors-leading thinkers and practitioners in the field-keep you on the cutting edge with a sophisticated approach that integrates project management, systems engineering, and process improvement. This advanced content can help take your career and your organization well beyond the fundamentals. New, downloadable forms, templates, and worksheets make it easy to implement powerful project techniques and tools. Includes ref…
Praise for RiskGrade Your Investments «In the same way that the introduction of RiskMetrics raised the level of the discussion (and sometimes debate) regarding market risk measurement and management at large financial institutions, the introduction of RiskGrades and this book represent a major step in the understanding and application of risk measurement and management techniques by individual investors.» -Charles Smithson, Managing Partner, Rutter Associates, and author of Managing Financial Risk What Others Are Saying About RiskGrades.com Forbes' best of the web 2002: «Savvy analysis, all free.» «A new and impressive Web-based service that promises to offer a clue to the question of how risky is your portfolio. RiskMetrics has been measuring portfolio risk for big financial institutions since 1994 and now sheds some light on investor risk. RiskGrades helps investors combine risk and return to make proper investment decisions.» -BusinessWeek «Owning a high percentage of company stock in a retirement plan…
Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football’s lessons for business leaders who want to succeed in today’s competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.
How to leverage ordinary greatness to create a competitive advantage for any organization Enabling readers to maximize leadership skills, no matter the venue, Ordinary Greatness helps those who are in leadership positions to optimize their organizational results by improving their ability to recognize and create greatness in those who they lead. Featuring real-world stories, this practical guide helps readers relate to both famous and everyday heroes and shows leaders how to improve their immediate environment. In addition, actionable tips and insights are included to equip business leaders to remove the blinders that keep them from seeing their organization's ordinary greatness. Pamela Bilbrey and Brian Jones are organizational consultants, executive coaches, and international speakers and workshop facilitators
The Bullish Thinking Guide for Managers serves as an educational tool for proactively dealing with emotional distress that may affect advisors in the high-risk/high-reward world of finance. In it, Dr. Alden Cass and Dr. Brian Shaw—with the help of Sydney LeBlanc—explore strategies that will help you recognize potential job stressors, manage office conflicts, and implement appropriate solutions. It will also assist you in developing a specific set of skills that will allow you to deal with the unpredictability of this environment.
"A terrific read not only for senior leaders and executives but also for employees seeking growth in complex organizations. Goldstein and Read dissect the interpersonal dynamics that affect a company's performance, provide a framework to understand the games that are commonly played in businesses around the world, and offer practical tools to correct these behaviors and improve the organization's effectiveness." —Jacopo Bracco, executive vice president, DIRECTV Latin America «Whether you are an employee, manager, or CEO, this book will help you uncover the games that are going on around you and in your organization and will arm you with strategies to combat the negative effects of these games.» —Corey J. Seitz, vice president, global talent management, Johnson & Johnson «This book is a good warning sign for organizational life. A road map of potholes and wrong turns. Written in a clear and down-to-earth way, its strength is its concreteness.» —Peter Block, author, Community: The Structure of Belonging «Pl…
From Wall Street to the Great Wall shows you how to safely invest in the expanding Chinese economy. Filled with in-depth insight and expert advice, this book provides you with a step-by-step template on how to cut across cultural, language, and geographical barriers and identify potential investment opportunities in one of the hottest markets in the world.
Together, these authors have more first-hand experience in leadership development and succession planning than you're likely to find anywhere else. And here, they show companies how to create a pipeline of talent that will continuously fill their leadership needs-needs they may not even yet realize. The Leadership Pipeline delivers a proven framework for priming future leaders by planning for their development, coaching them, and measuring the results of those efforts. Moreover, the book presents a combination leadership-development/succession-planning program that ensures a steady line-up of leaders for every critical position within the company. It's an approach that bolsters the retention of intellectual capital as it eliminates the need to go outside for expensive «stars,» who will probably jump ship before they reach their full potential anyway.
The unique story of Wall Street legend Joe Grano—six defining moments in courage, leadership, and determination that will inspire readers of every age, and at every stage in life From Vietnam to 9/11, from the market crash of '87 to today's financial crisis, Wall Street legend Joe Grano has weathered the most defining crises of the last forty years. Whether leading draftees through combat as a Green Beret in Vietnam, regrouping a team of brokers during the market crash of 1987, or working tirelessly to reopen Wall Street after the attacks on 9/11, Joe has served at the front lines of our nation's most defining moments, leading and even inspiring others when things seem at their darkest. Structured around six specific crises he faced in his life and career, You Can't Predict a Hero will describe how Grano was able to triumph over challenges both personal and professional. Whether teaching himself to walk again after sustaining crippling battle wounds, rising from his hardscrabble beginnings to become a top…