Reinvention of businesses. Natural Intelligence technology

Reinvention of businesses. Natural Intelligence technology
Alexander Blinkov

The book is about the qualitative transformation of business in its crisis situations.Today, the world is amazed by the creative possibilities of generative neural networks. This book is about what is still the prerogative of human thinking.An out-of-the-box approach that can help businessmen and managers better adapt to the turbulence of today’s world.Contains more than 100 explanatory diagrams, a large number of practical examples, ready-made methods for application.

Reinvention of businesses

Natural Intelligence technology

Alexander Blinkov

Designed by Andrey Alferov

Cover design Dream by WOMBO

English translation translate.google.com

© Alexander Blinkov, 2023

ISBN 978-5-0059-9021-1

Created with Ridero smart publishing system

Author’s foreword

Today, the world is experiencing the advent of artificial intelligence, surprised by the creative possibilities of generative neural networks. The success of AI at the present time actually demonstrates how little true ingenuity and quick wits are involved in our lives. This book is just about what is still a human prerogative.

First of all, I want to express my gratitude to Kirill Vladimirovich Zbykovskiy, corporate manager, associate professor of the university and my old friend. Thanks to him, there was an opportunity to put my thoughts in order, summarize them with personal experience and jointly hone the result in the form of a course «Transformation of business models» for the university master’s degree.

My first book was called «The ultimate problems solving. Non-standard thinking and behavior», was published in a limited edition back in 1994. As it turned out, her material was widely distributed in the bases of student abstracts, as a rule, without indicating the source.

Terribly long ago, in the memorable nineties of the last century, it seemed to me that I was forever closing the page of life connected with scientific interests. There is a huge gap between the first book and the one that you see in front of you, almost 30 years. During these years, the author seemed to have had to go far from the scientific questions that interested him at that time. But it turned out that not so far. Business, entrepreneurial activity, in which I had to immerse myself with my head, gave many reasons again and again to return my thoughts to theories, it would seem, left forever – apparently, there are no former physicists. Thirty years were devoted to the development of a modest regional computer firm. Now it is one of the largest players in the market of IT solutions for business in the country. During this time, I managed to fruitfully work out almost all business functions: the development of wholesale and retail trade, the development of a partner and branch network, the creation and promotion of software products, economics and budgeting, work as a director of a company and participation in the board of directors of a corporation.

I hope that my experience, supported by a scientific view, will be interesting.

Who will be interested? Difficult question. I’m afraid entrepreneurs who ride the wave of success don’t need advice. And usually business people are not at all inclined to theorizing. And the language of the old school is unlikely to be close to them. I think, definitely, this is a book, as they say, for an amateur. And I hope she gets one.

Readers from the category of managers and entrepreneurs will be able, with the help of the material in this book, to systematize much that their own experience has taught, as well as to supplement the knowledge that they have gathered in the system of business education. As a maximum, discover new approaches to solving your problems.

Alexander Blinkov

Introduction

What is business? This is work, life, drive, struggle at the same time… And it is not always a struggle with a victorious outcome. This is a lot of everyday issues, big and small problems that need to be overcome. Race against competitors. Finding solutions under pressure, lack of resources and uncertainty. The world, including the business world, is full of surprises.

Everyone will agree that business is not an easy task, it is a difficult task. It’s a minefield path from survival to prosperity. It’s worse if it’s the other way around.

Business is a game. Which has its own rules, and its unforeseen twists and turns. Someone in this game is lucky, but someone is bad if we are not.

How do we play this «game»?

Experience is «the son of difficult mistakes.» Its result is a certain «correct» course of action. Debugged, proven, calculated – protecting against failures. A routine, a habit of doing just that, a generally accepted state of affairs. As a rule, we act (sorry for the pun) according to some rules, patterns, or, as patterns of behavior are also called, patterns. Whether or not we are aware of their presence. Many patterns of behavior we absorb subconsciously in childhood from adults, others we receive during training, others we adopt from colleagues, partners or competitors. Mastering thus the experience accumulated by society. Education is precisely the development of our past experience, the development of standard reactions and skills. Including – based on such collections of templates as textbooks, information bases, reference books, encyclopedias, etc.

– It’s accepted.

– That’s what everyone does.

– Historically, it happened.

These turns of speech are pattern markers.

A pattern is a concentrated experience, the result of bumps stuffed with predecessors. Undoubtedly, experience is good: making something with a predetermined quality is a technology, a strict order, a pattern. Deviation from technology, violation of the pattern – will give a marriage in the end. A well-established business model, ready for alienation and transfer, is already a commodity. A franchise is a successful pattern that costs some money.

By itself, a pattern does not mean a guaranteed result. Problems arise, and within the framework of the established patterns, a person is also constantly making efforts to achieve the maximum result. And to eliminate unwanted results. The essence of our actions within the framework of existing processes is to search for some optimal conditions – parameters, modes, schedules, volumes of resources, financial flows, and so on, which, in turn, will provide the maximum positive result.

Sometimes our efforts produce something different from the previous result – a new offer for the market, new ways of working.

There is a new quality, a breakthrough – there is a change of old patterns with new approaches. As a rule, the most significant breakthroughs have proper names. These are their authors – well-known reformers and visionaries, such as Bill Gates, Elon Musk, Steve Jobs. It is no longer optimization, but special, innovative solutions and actions that provide their authors with serious success, a breakthrough in creation, and a competitive advantage in business. The innovative path generates new designs and technologies, opens up other ways to achieve results, creates other innovative business models. Which, in turn, in the future can become and become new patterns – the generally accepted course of action.

A modern entrepreneur, like never before, must be able to constantly analyze the adequacy of his business model, notice and use new opportunities in time. Since the present is characterized precisely by the fact that new technical solutions have become permanent accelerators, drivers of a continuous revolution in technology, and therefore in business.

We hope this book will help you understand the secrets of creativity in general and in business in particular. It contains over 100 drawings.

Those who are primarily interested in practical recipes, decision-making technologies, and not scientific theories, can start reading right from the «Creation act. Manual» chapter. Everyone else, welcome in order.

What are these decisions that lead to a change in paradigms and patterns? Are there rules and methods? Is it possible to acquire this knowledge? Or is it just the innate creative abilities of individuals, naturally talented people, visionaries and innovators?

Experience is undoubtedly important in any business. Modern technologies of Artificial Intelligence have mastered the history of almost all the facts of human activity. Is that enough? Or are rules and patterns also important?

We suggest looking in the direction of Physics to find answers.

Physics? What’s the deal with physics? How can she help in business?

Existing and Emerging

Finding answers to questions

Science is a tool for finding answers to questions: what is happening, why and what will happen next.

At the same time, at an early stage of its development, the dominant role was played by a worldview formed by faith – religion.

Various religions offered people their own pictures of the origin of the world, which, however, are close in one thing – the whole world was once created by a certain deity or higher powers. In many sacred texts there is a certain act of creation, the moment of the origin of the world. And then the world moves under the influence of that initial impulse from the Creator, following, whether it is bad or good, its laws.

Within the framework of this concept, natural science arose. And its part Dynamics. Not just dynamics, as a separate section of Mechanics. And Dynamics in a broad sense – as a method of searching for answers to the question about the causes of the motion of matter in the form of «driving forces».

The purpose of science is to describe what happens and why, and especially what will happen if… And the opposite question is how can I do something to get the desired result? – is the main customer for any scientist. How to hit the target with a cannon? How to build a house so that it does not fall apart?

The key feature of this approach is the confidence that we control all the parameters we need. That we have all the data for substitution in the equation.

And for such answers, indeed, science had to discover the laws of nature, which, when specific parameters of the problem were substituted into them, began to give reliable results.