The Copywriter’s Handbook

The Copywriter’s Handbook
Baxi Nishant

Have you heard of the term: «Copywriting»? Wikipedia defined it as:«Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The Copywriter’s Handbook

Baxi Nishant

© Baxi Nishant, 2019

ISBN 978-5-0050-4496-9

Created with Ridero smart publishing system

The Copywriter’s Handbook

Nishant baxi

Table of contents

Foreword

Chapter 1:

Introduction

Chapter 2:

Basics of copywriting

Chapter 3:

Headline essentials

Chapter 4:

USP vs. Esp

Chapter 5:

Call to action

Chapter 6:

Handling objects

Chapter 7:

Copywriting Mistakes To Avoid

Chapter 8:

Swipe files

Wrapping up

Foreword

Have you heard of the term: “Copywriting”? Wikipedia defined it as:

“Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act – for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you.

Thankfully, good copy writing practices is a learnable skill.

Chapter 1:

Introduction

Synopsis

The ability to turn words into gold is probably the most important aspect of any marketer. If you can do this, it does not matter where you are in the world, you can make money from anywhere, anytime just from your words.

Intro

This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue).

Today, modern entrepreneurs are making a killing using copywriting techniques in their businesses. Bear in mind, selling things online is a lot harder than selling things offline because you lack the sincerity of voice and body language.

However, if you know how to tap into the power of copywriting to excite the emotions of your customers, you’ll be laughing your way to the bank.

In the next few chapters, I’m going to reveal to you these secrets.

Chapter 2:

Basics of Copywriting

Synopsis

Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places:

The Basics

– Website content