The Irrational Bundle

The Irrational Bundle
Dan Ariely

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.This ebook has been optimised for reading on colour screens. The majority of the text will appear the same across all devices, but there is one exercise that will not work unless viewed on a colour screen.

Contents

Predictably Irrational (#ucd7933d9-6ddd-5ed6-af9a-951796d68a41)

The Upside of Irrationality (#litres_trial_promo)

The (Honest) Truth About Dishonesty (#litres_trial_promo)

About the Author

Copyright (#litres_trial_promo)

About the Publisher (#litres_trial_promo)

Dedication

To my mentors, colleagues, and students—

who make research exciting

Contents

DEDICATION

INTRODUCTION

How an Injury Led Me to Irrationality and to the Research Described Here

CHAPTER 1 - The Truth about Relativity

Why Everything Is Relative—Even When It Shouldn’t Be

CHAPTER 2 - The Fallacy of Supply and Demand

Why the Price of Pearls—and Everything Else—Is Up in the Air

CHAPTER 3 - The Cost of Zero Cost

Why We Often Pay Too Much When We Pay Nothing

CHAPTER 4 - The Cost of Social Norms

Why We Are Happy to Do Things, but Not When We Are Paid to Do Them

CHAPTER 5 - The Power of a Free Cookie

CHAPTER 6 - The Influence of Arousal

Why Hot Is Much Hotter Than We Realize

CHAPTER 7 - The Problem of Procrastination and Self-Control

Why We Can’t Make Ourselves Do What We Want to Do

CHAPTER 8 - The High Price of Ownership

Why We Overvalue What We Have

CHAPTER 9 - Keeping Doors Open

Why Options Distract Us from Our Main Objective

CHAPTER 10 - The Effect of Expectations

Why the Mind Gets What It Expects

CHAPTER 11 - The Power of Price

Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can’t

CHAPTER 12 - The Cycle of Distrust

CHAPTER 13 - The Context of Our Character, Part I

Why We Are Dishonest, and What We Can Do about It

CHAPTER 14 - The Context of Our Character, Part II

Why Dealing with Cash Makes Us More Honest

CHAPTER 15 - Beer and Free Lunches

What Is Behavioral Economics, and Where Are the Free Lunches?

THANKS

LIST OF COLLABORATORS

NOTES

BIBLIOGRAPHY AND ADDITIONAL READINGS

PRAISE FOR PREDICTABLY IRRATIONAL

Introduction