The Irrational Bundle
Dan Ariely
Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.This ebook has been optimised for reading on colour screens. The majority of the text will appear the same across all devices, but there is one exercise that will not work unless viewed on a colour screen.
Contents
Predictably Irrational (#ucd7933d9-6ddd-5ed6-af9a-951796d68a41)
The Upside of Irrationality (#litres_trial_promo)
The (Honest) Truth About Dishonesty (#litres_trial_promo)
About the Author
Copyright (#litres_trial_promo)
About the Publisher (#litres_trial_promo)
Dedication
To my mentors, colleagues, and students—
who make research exciting
Contents
DEDICATION
INTRODUCTION
How an Injury Led Me to Irrationality and to the Research Described Here
CHAPTER 1 - The Truth about Relativity
Why Everything Is Relative—Even When It Shouldn’t Be
CHAPTER 2 - The Fallacy of Supply and Demand
Why the Price of Pearls—and Everything Else—Is Up in the Air
CHAPTER 3 - The Cost of Zero Cost
Why We Often Pay Too Much When We Pay Nothing
CHAPTER 4 - The Cost of Social Norms
Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
CHAPTER 5 - The Power of a Free Cookie
CHAPTER 6 - The Influence of Arousal
Why Hot Is Much Hotter Than We Realize
CHAPTER 7 - The Problem of Procrastination and Self-Control
Why We Can’t Make Ourselves Do What We Want to Do
CHAPTER 8 - The High Price of Ownership
Why We Overvalue What We Have
CHAPTER 9 - Keeping Doors Open
Why Options Distract Us from Our Main Objective
CHAPTER 10 - The Effect of Expectations
Why the Mind Gets What It Expects
CHAPTER 11 - The Power of Price
Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can’t
CHAPTER 12 - The Cycle of Distrust
CHAPTER 13 - The Context of Our Character, Part I
Why We Are Dishonest, and What We Can Do about It
CHAPTER 14 - The Context of Our Character, Part II
Why Dealing with Cash Makes Us More Honest
CHAPTER 15 - Beer and Free Lunches
What Is Behavioral Economics, and Where Are the Free Lunches?
THANKS
LIST OF COLLABORATORS
NOTES
BIBLIOGRAPHY AND ADDITIONAL READINGS
PRAISE FOR PREDICTABLY IRRATIONAL
Introduction