The American Psychological Association has established a style that it uses in all of the books and journals that it publishes. Many others working in the social and behavioral sciences have adopted this style as their standard as well
MLA (Modern Language association) style has been widely adopted by schools, academic departments, and instructors for over half a century. The association’s guidelines are also used by over 1,100 scholarly and literary journals, newsletters, and magazines and by many university and commercial presses. The MLA’s guidelines are followed throughout North America and in Brazil, China, India, Japan, Taiwan, and other countries around the world.
3. Answer the following questions:
1. What types of scholarly editors do you know?
2. What do each of them do?
3. What is the difference of scholarly editors?
4. How do you define the technical editing?
5. What is a Book editor?
6. What should the Book editor possess?
7. How can you comment on the following: «Skill is also needed in choosing the right fonts for text and headers, as well as the ability to use Computers and Software»?
4. Translate the sentences into Russian:
1. The primary difference between copy editing scholarly books and journals and other sorts of copy editing lies in applying the standards of the publisher to the copy.
2. Most scholarly publishers have a preferred style guide, usually a combination of Merriam-Webster’s Collegiate Dictionary and either the Chicago Manual of Style, the MLA Style Manual, or the APA Publication Manual in the US or New Hart’s Rules [based on «Hart’s Rules for Compositors and Readers at the University Press, Oxford» (1893)] in the UK.
3. Technical editing involves reviewing text written on a technical topic, and identifying errors related to the use of language in general or adherence to a specific style guide.
4. The «technical» knowledge that an editor gains over time while working on a particular product or technology does give the editor an edge over another who has just started editing content related to that product or technology.
5. Revising is also another form of editing. It is looking for awkward sentences, run-on sentences, and in general parts of the paper that don’t make sense to the editor.
6. A Book Editor is role within Book Publishing, which involves being a substantive editor, production editor and copyeditor all rolled into one
7. Skill is also needed in choosing the right fonts for text and headers, as well as the ability to use Computers and Software.
5. Give the English equivalents from the text given above:
Определенные обязанности; от рукописи до книги в переплете; применение стандартов издания к книге; состоять из правил; большинство издателей учебников; не имеет значения для редактора; определенный продукт; неуклюжие предложения; не иметь смысла; обладать ответственностью ха конечный продукт; содержание; опытные писатели; адаптировать разные стили для разных отраслей; все в одном; литературные навыки; любовь к книгам; заголовок; умение использовать компьютер и программное обеспечение.
6. Compose the dialogues on the topics:
1. The appearance of printing in Europe and Russia.
2. The skills of a book editor.
Unit 5
1. Read and learn the following words and expressions:
1. commonwealth – государство, содружество наций
2. to uphold – поддерживать, отстаивать
3. code of ethics – правила этики
4. scrupulousness – педантичность, скрупулезность
5. to encounter – встретиться, столкнуться
6. plagiarism – плагиат
7. testimonies – доказательства
8. to torture – искажать, пытать
9. to track down -выслеживать
10. ripped-up- разорванные
11. to solicit – способствовать получению, добиваться
12. flyer – реклама
13. rejection letter – письмо-отказ
14. submitted – затребованный
15. in-house – фирменный
16. clutter – помеха
17. testimonies on torture – свидетельства пыток
18. to draw – привлечь
19. upkeep – обеспечение, поддержка
20. reductiveness – уменьшение
21. to drudge -делать нудную работу
22. direct-mail – почтовая реклама
23. condescend – снисходить, унижать
24. current push – нынешнее быстрое продвижение (рывок)
25. promising – обещающий