The Juice Master: Turbo-charge Your Life in 14 Days

Our thinking determines everything we do: our food choices; what we drink; whether we exercise; our work; how productive we are; how much love we give and what we strive for in life.

The way we think can also generate incredible stress, which can be more damaging to physical health than the worst foods and drinks on the planet. This is why as well as focusing on the most amazing super-fuel for the body, which will power you to amazing physical health, I will also be concentrating on changing the way you think about food, exercise and life in general.

Unless you change the way you think, everything remains the same.

No More Excuses! (#ulink_8dfd4475-ec79-5a25-b7e9-8de26ed3705c)

There is nothing stopping anyone from getting the body and energy levels they crave – except excuses. You have clearly picked up this book because you are not 100 per cent happy on the health, fitness and body front. The reality is that there is nothing stopping you from taking the steps right now that will get you the body and energy levels you crave. Nothing that is except…excuses!

If you think about it, most diets/programmes designed for weight loss and health do actually work, on a physical level at least. If you eat less and exercise more, the end result is usually weight loss – hardly rocket science! Equally, for those looking to gain weight, this can be achieved by eating more of the right muscle-building foods and doing a regular weight-lifting programme. And if you are the correct weight but find your energy levels on the floor, then you know that eating and drinking more ‘live energy’ foods and drinks and doing plenty of exercise will make you feel more energetic – once again, a degree in common sense is not required.

It’s not so much that people don’t know what to do to get a lean and healthy body and mind. Due purely to fear, they come up with a million excuses as to why they can’t do it at this time. And boy will people make excuse after excuse. I call it ‘the but syndrome’. ‘But I can’t because…I’m too old.’ ‘But I can’t because…I don’t have the time.’ ‘But I can’t because…blah, blah, blah.’ People who suffer from the but syndrome usually end up with a very big one – BUTT that is! Whatever ‘but because’ excuses you have, not only do they prevent you from getting what you really want, but I can guarantee they are a load of old rubbish. When looked at, none of these excuses hold any water at all.

The only way to Stop having a big butt is to stop having a big ‘but’!

Please do not make the mistake of looking only at the excuses that apply to you. To do that would be to ignore my most important instruction, to read all of Chapters 1 to 8 in order. You will soon see that if you haven’t used a particular excuse yet, you may have done so in the future. So without further ado, come with me as we totally shatter…

The But Syndrome

‘But I can’t because…I don’t have the time’

Of all of the excuses given as to why people don’t eat well and exercise on a regular basis this is without question the one I hear the most – “I would do, but I just don’t have the time.” It’s funny that the same people who say they don’t have the time to look after themselves seem to be able to tell you exactly what’s happening in EastEnders, Coronation Street, Emmerdale and Big Brother! They have the time to watch God knows how much TV, nip to the pub for a couple of hours a day, spend ages queuing for a ‘hip and trendy’ coffee, yet seemingly don’t have the time to go for a walk or prepare an apple!

The one thing which we are all equal in is time. Every single one of us has access to 24 hours in a day and, no matter how busy we all think we are, we can always find time to eat well and exercise. It’s simply down to priorities. It’s like those people who say, “I didn’t have time to call you”, but what they really mean is “I didn’t have time to call YOU”. If someone had said, “here’s a number and if you call it the person on the other end of the phone will give you I million pounds”, I can guarantee they’d find the time.

Money Rich – Time Poor

You’ve got to ask yourself just how important you regard your health and well-being and where it fits into your priorities of life. Health and fitness should, without question, be at number one. It should be the very first thing you focus on above anything else, as without the correct nutrition and a good supply of oxygen you are not going to perform at your best. But more and more we are seeing a situation where people are Money Rich and Time Poor; or more accurately, Money Rich – Health Poor. The question really is, what’s the point of earning all that money if it gives you a heart attack in the process? What’s the point of trying to create a better tomorrow for your children if you don’t have the energy to play with them today? There’s nothing wrong with earning money, or working hard – I’m all for it – but it doesn’t mean you can’t look after your body at the same time.

I do realize that time for many people is becoming harder and harder to come by, but the point I’m making is that despite how much we rush around like headless chickens giving the impression to the world and ourselves that we are non-stop busy from morning till night, very rarely is that actually the case.

If we cut through the rubbish we tell ourselves, time is not the reason why we don’t get the body and supreme health we crave. Time is simply yet another excuse people can give themselves to try to justify why they aren’t healthy and don’t have the body of their dreams. But again how much time does it actually take to rustle up a few stir-fried veggies, steam a bit of fish, make a delicious fresh juice or peel a banana? How much time does it really take to go for a walk, run or jump on a mini-trampoline? How much time do you need to push some weights? Yes, it may take some degree of effort to do the exercise part of things and, yes, you ‘can’t be bothered’, but that’s nothing to do with time. Please don’t delude yourself any longer into thinking you can’t do it because of time; we can all make the time if we want to enough.

If you have to be up for a flight at 4am to take you to paradise – you find the time. If someone close to you gets ill and you need to drop things to get to hospital – you find the time. If you crave chocolate and must have some NOW! – you find the time to go and get some. The point is if something’s important enough to you-you find the time. The problem is, up until now, your health, body shape and well-being haven’t been important enough to you. You may think they have, as like most people what you eat and how you look probably dominate a large part of your life – but you haven’t wanted it enough. You haven’t wanted it more than that tub of ice-cream for example!

Remember, if you want to turbo-charge your life, excuses have to go out of the window and not having enough time is just like all the other excuses we come up with as to why we can’t exercise and eat well – complete bullshit!

‘But…I can’t afford to get healthy’

When it comes to your health, the truth is you cannot afford not to do it. I mean, how much is your heart worth? What about your kidneys or your liver, or how about your life? You cannot put a price on health. Four members of my family have died of cancer. All these people would gladly have given every penny they had for a body clear of cancer. It’s times like these when people see clearly that money means nothing compared with health, and start wishing they had taken care of their bodies earlier.

My number one priority is to make certain I have good quality ‘live’ nutrients flowing through my system on a daily basis, no matter what the cost. Fortunately, despite what you may think, it doesn’t cost any more to be healthy than it does to get sick. In reality, it’s often cheaper! Regardless of your income, everyone can afford to exercise and get healthy.

How much does it actually cost to buy a bag of fruit or get up and go for a walk? It’s funny how the same people who say they can’t afford to eat well and exercise seem to find money for cigarettes, alcohol, going out and junk food. The average drinker will now spend in the region of £100,000 on alcohol in their lifetime; an average 20-a-day smoker will get through £65,000.

People think that getting fit and healthy means joining an expensive gym or buying organic ingredients, but you don’t need those things to get fit and healthy.

All you need is a pair of trainers, plenty of water, some nutrientrich foods and the right mental attitude.

Even juicing fruits and vegetables doesn’t need to be expensive. Anyone can nip down to their local market at the end of the day when bargains are plentiful.

Despite what we have been conditioned to believe, we don’t require a large quantity of food to thrive. One of the main reasons people overeat is because their bodies are suffering from malnutrition and ‘false hungers’. When you burden your system with loads of junk food, your body will try its level best to extract whatever it can in order to survive. With so few nutrients contained within each plateful, the body soon cries out for more. This is why when you begin supplying your body with the ‘live’ nutrients it craves, you will find that you eat much less yet feel more satisfied.

‘But there’s nothing I can do about it because…fat is in my genes’

You may have fat in your jeans; but not in your genes! Of all the bullshit excuses I’ve heard as to why people can’t lose weight, this has to go in at number one. It is true that depending on your genes you can have a predisposition for many illnesses including weight gain, but this doesn’t mean you can’t do anything about it.

My father didn’t give me much, but one of the things he was generous with was his buggered-up genes. He managed to pass on a predisposition for asthma, eczema, psoriasis, hay fever and weight gain – nice! This means it takes less wrongdoing for me to get these ailments than someone who is not predisposed to them. So yes, if your mother or father was overweight then it might be possible – unlikely, but possible – that they have passed on a gene which makes you gain weight easily. However, unlike asthma, eczema, psoriasis and hay fever, all of which can have other contributing factors, weight gain is only caused by one thing – eating too much of the wrong kinds of foods and not moving your body enough. People often say, ‘My mother was fat so that’s why I’m fat,’ but chances are that’s not even down to a predisposition; it’s simply that they lived in the same house, ate the same food and watched the same amount of TV.

If you really want success on the slim, trim and energy-driven front, and have been hiding behind the rather convenient ‘but it’s in my genes’ excuse, you’d better face up to the fact that once again it’s all rubbish!

I don’t care who you are. If I were to put you on what I call the David Blaine diet, where you are elevated in a glass box near Tower Bridge for 44 days with nothing to eat or drink except water, trust me, you’d lose weight. Equally, if I put you on a diet consisting only of water-rich live foods, fresh fish, lean white meat and freshly extracted ‘live’ juices, trust me again – you’d lose weight.

The predisposition for fat may indeed be in the genes of some people, but to suggest for a millisecond that even if these people ate well and exercised daily that their genes would prevent them from losing excess weight is absolute rubbish. I am so confident on this issue that I am willing to be challenged by anyone in the medical profession who thinks otherwise.

This programme doeswork…if you stopthe bullshitexcuses and just do it.

‘But I don’t understand it because…I never eat anything’

I’m sure you’ve all heard this one. People who are the size of a house complaining about the fact they have got that way by complete fluke as they ‘really don’t eat that much’. You may be able to be a secret smoker, but it’s very hard to eat in secret if you are predisposed to weight gain – IT SHOWS!

I’m teasing slightly as not everyone who is overweight is scoffing their way through bucketloads of chocolates and chips, but to say ‘I don’t eat anything or very little’ is usually about a mile from the truth. It’s true that many people don’t realize how much they are eating. After all, if you eat anything standing up or from someone else’s plate, it doesn’t count! This is why when someone writes down what they eat over a week it often comes as a massive surprise. The problem is that many people often reach for food out of sheer habit, so the conscious brain doesn’t take it in.

I think people genuinely believe that they ‘don’t eat that much’, but this is only because they delude themselves. Often they’re part of the, ‘I don’t usually but…’ gang. You know, the group of people who are always saying, ‘I don’t usually but…it’s a special occasion’ or ‘I don’t usually but…oh why not’. When you add them up, the ‘I don’t usuallys’ soon mean a hell of a lot of extra calories. I’m not saying that after you read this book you won’t genuinely have the ‘I don’t usually but what the hell it’s a special occasion’ moments (we are all human after all!). I’m just saying that if you are overweight and have somehow deluded yourself into thinking you really don’t eat much, just write down EVERYTHING that passes your lips for a week and I think the evidence will be clear.

You’ve also got to remember that it’s not just food which causes weight to stay on. Sugar-loaded drinks also play a massive part. If you are eating three balanced meals a day and drinking 2 litres of fizzy pop then you’re not going to see a great deal of movement (on every level!).

Stop deluding yourself. If you are overweight you are clearly eating too much for your body’s needs.

If you believe you can do nothing about your problem you will sit around getting fatter and sicker until the magic weight-loss pill has been found. The magic pill is in your mind, and once you stop the excuses and use the power of your mind, success is there for the taking.

‘But it’s much harder for me because…I’ve got a slow metabolism’

Yes, you’d probably like to think so. This is one excuse I used to use all the time, and I honestly thought it was true…to some degree at least.

One of the biggest myths about metabolic rate is that some people who are overweight have a slower metabolism than their slim friends.

They believe it’s this ‘fact’, and not their intake of food and drink, which is causing their inability to lose those excess pounds. However, the reality is the complete opposite. The heavier you are, the faster your metabolic rate. Heavier people actually burn more calories than lighter people. This makes sense when you think about it, as it obviously takes more energy to move a heavier body than a lighter one.

It may seem that because of your metabolism, ‘you only have to look at food’ to gain weight. I’m afraid the truth is that if you only looked at it, all would be well!

I will repeat this until I’m blue in the face –

Eating too much of the wrong kinds of food and not moving your body enough on a regular basis are the only true reasons why people are overweight.

Not NASA stuff I know, but that’s about it. It has not a jot to do with your metabolism – glad that’s clear.

‘But I’ve tried it all before and…it doesn’t work for me’