Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022)

A limited range of opportunities for the development of a territory and self-fulfillment of its residents with an inexhaustible resource and the diverse cultural heritage of the city. Threat to the integrity of the historical environment.

The goal of the museum and creative cluster is to transform Kolomna in a systemic way and to develop the local community on the basis of the cultural and symbolic resources of the territory.

The project currently consists of five museums, three museum production facilities, as well as a visitor center, a literary cafe, and other creative infrastructure. The annual Antonov Apples international apple-and-book festival is held here. The “Heritage Library” Center for Social Innovation in Culture is open for cooperation. A new project at the intersection of culture and agriculture is being developed – the Dostoevsky Collective Farm (Zaraisk, Moscow Region).

METHODS USED TO ADDRESS THE PROBLEM

• developing a creative economy;

• expanding the research base for the development of new creative industries;

• engaging contemporary artists, writers, directors, and musicians in the cluster through art and literary residencies and festivals;

• raising additional funds for development of innovations through participation in contests and programs of various private and state funds, authorities, etc.;

• engaging small and medium-sized businesses and communities in urban development and preservation processes.

FUNDS RAISED IN 2021

• a subsidy from the Ministry of Culture of the Moscow Region for the activities of the art and literary residence “Artkommunalka. Erofeev and Others” and an education program for teenagers;

• a grant from the Presidential Grants Foundation to hold a family camp, The World of Fedya Dostoevsky, in the village of Darovoe (Moscow Region);

• funds from the Russian Cultural Foundation to hold the Antonov Apples international apple-and-book festival and the “Go Beyond” program;

• a grant from the Vladimir Potanin Charitable Foundation to establish the “Heritage Library” Center for Social Innovation in Culture.

ACCOMPLISHMENTS AND AWARDS

The team's merits have been recognized at the professional museum level, as well as at the public and governmental levels:

• a special prize of the European Museum of the Year Award (2012) as “a pioneer of cultural entrepreneurship in Russia, creating not only a high-quality public museum, but also extensive opportunities for employee development”;

• Impulse of Kindness Award (2015) “for a systematic approach to social entrepreneurship”;

• prize of the Government of the Russian Federation (2016) “for the restoration of the historical site and the creation of Kolomna Pastila museum and tourist complex;

• diploma of the EMYA competition (2017) to the Kolomensky Posad cluster “for outstanding achievements in strengthening the public role of the museum”;

• the finalist's diploma of the Museum Flagship professional skills contest of the V. Potanin Charitable Foundation in the nomination “Changing Museum – Changing World” (2018);

• Kolomna Pastila ranked in the top 10 in the “Countrywide” category in the Tastes of Russia national competition of regional food brands (2020);

• Kolomna Kalach ranked in the top 10 in the “Countrywide” category in the Tastes of Russia national competition of regional food brands (2021);

• the Silk Factory ranked in the top 30 projects of public interiors (2019–2021) according to the Project Russia magazine (a professional magazine on architecture, urban planning, construction technology and design in Russia). The city became known outside the country thanks to the Kolomna Pastila brand. Kolomna pastila as a special national product is a fitting representative of Russia at various international festivals, including those in Austria, Italy and Great Britain. Kolomna pastila was an element of the Russia-Great Britain Year of Culture events (2014) and the official symbol of the Russia-Austria Year of Tourism (2017).

Thanks to the Kolomensky Posad projects, about 200 new jobs have been created, new partner museum projects and new opportunities for creative self-fulfillment of citizens have appeared, the hospitality industry is developing, and the urban environment is being improved.

WHAT WAS DONE LAST YEAR

The “I Can” coffee shop opened at the Museum-Navigator, with its own line of products following the Slow Food philosophy[93 - At the heart of the Slow Food movement is the creation of catering establishments that are alternative to fast food – providing healthier meals and preserving the traditions of national and regional cuisine, supporting the culture of traditional feasting.].

The ninth Antonov Apples international apple-and-book festival was held in September 2021.

The year 2021 marked the 200th anniversary of the writer Fyodor Dostoevsky. In honor of this event, the Dostoevsky Collective Farm, together with its partners, planted the Museum's Apple Orchard: 200 apple trees of historical varieties that had been traditionally grown in Russia. Kolomensky Posad managed to preserve the forests in the Dostoevsky Collective Farm lands.

In May 2021, the Garden of Kolomna Pastila Factory was founded at the Kolomna Pastila museum, in the center of Kolomensky Posad. The organizers planted more than 100 flowers, herbs and trees, built a two-tiered pavilion (today it is one of the most beautiful locations in the old city). The new green public space in the historical part of Kolomna is conceived by its authors to be a place for having a pleasant pastime, listening to music, meeting with biologists, and gardening.

The municipality allocated an extra 540 square meters for the Heritage Library. A new design concept for the space was developed and repairs carried out at the new address: 205 Oktyabrskoy Revolutsii St.

“Lazhechnikov” literary cafe ranked among the top 5 restaurants in Moscow Region, with a new branch opened at the Krivyakino estate in neighboring Voskresensk, Moscow Region.

The Kolomna Pastila Museum and Creative Cluster also conducted the following activities in 2021:

• unveiled two new theater programs, “A House in Kolomna” and “Mamandi”;

• updated the Kolomna Pastila Museum website at http://kolomnapastila.ru;

• opened stylish free public restrooms in the Museum-Navigator near the Pyatnitskaya Tower of the Kolomna Kremlin;

• held a summer international exhibition “When Pomegranates Bloom…” at the Silk Factory;

• set up a call center to make appointments for the museums and tour programs;

• launched online ticket sales for all its museums;

• launched the Kolomna Constructivism motorcycle tour around the city.

DIRECT RESULTS FOR THE LAST YEAR

Sustainable development of the museum and creative cluster, overcoming the COVID-19 pandemic crisis.

Tourist traffic: about 100 thousand people.

Revenue from the sale of pastila products increased 40 % compared to 2020.

More than 300,000 pieces of kalach bread baked in one year.

SOCIAL EFFECTS ACHIEVED IN 2021

130 permanent jobs for local residents, including people with disabilities.

Improving the quality of life in the historical city.

In July-August 2021 two “People/Ideas” laboratories were held for project and start-up initiators in the field of creative industries and heritage of the Moscow Region together with the Ministry of Culture of the Moscow Region.

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