Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman

Chris Yeh

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

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First published in the US by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York

This UK edition published by HarperCollinsPublishers 2018

FIRST EDITION

© Reid Hoffman and Chris Yeh 2018

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Source ISBN: 9780008303631

Ebook Edition © October 2018 ISBN: 9780008303655

Version 2018-09-10

CONTENTS

Cover (#ucee0e56d-a1af-50f1-b941-15889d820824)

Title Page (#u29f4464f-0d68-566b-ab9b-247335ef1c16)

Copyright (#ulink_fef16e57-ea05-5d6f-9af1-204c5feecb3e)

Foreword by Bill Gates (#ulink_18fc242d-4a80-5626-a0fd-9a43cf065439)

Introduction (#ulink_5e998ab5-5a19-596d-b2c1-eb385e18c3e5)

Part I: What Is Blitzscaling? (#ulink_9c13e45e-104b-55db-878b-1d7d4a56eec9)

Software Is Eating (and Saving) the World (#ulink_d4fd3808-e2c9-594a-adf6-25a9454e0e1d)

The Types of Scaling (#ulink_e675205b-8e1f-59d1-82dd-d11794696121)

The Three Basics of Blitzscaling (#ulink_abfb2de8-e7db-5633-b37f-fc188ee4ee6a)

The Five Stages of Blitzscaling (#ulink_a7d3875a-802e-5ac4-a73b-74b5be9b7511)

The Three Key Techniques of Blitzscaling (#ulink_3f0a3bdd-622c-50bb-a44e-28c968cb82ea)

Part II: Business Model Innovation (#ulink_1866f4e4-b768-5cbe-8fb9-995cfd561382)

Designing to Maximize Growth: The Four Growth Factors (#ulink_1d60834f-48b4-542a-b370-8956448df48a)

Designing to Maximize Growth: The Two Growth Limiters (#ulink_28e04ed3-ef48-56d8-bd22-fe5c8dce192a)

Proven Business Model Patterns (#litres_trial_promo)

The Underlying Principles of Business Model Innovation (#litres_trial_promo)

Analyzing a Few Billion-Dollar Business Models (#litres_trial_promo)

Part III: Strategy Innovation (#litres_trial_promo)

When Should I Start to Blitzscale? (#litres_trial_promo)

When Should I Stop Blitzscaling? (#litres_trial_promo)

Can I Choose Not to Blitzscale? (#litres_trial_promo)

Blitzscaling Is Iterative (#litres_trial_promo)

How Blitzscaling Strategy Changes in Each Stage (#litres_trial_promo)

How the Role of the Founder Changes in Each Stage (#litres_trial_promo)

Part IV: Management Innovation (#litres_trial_promo)

Eight Key Transitions (#litres_trial_promo)

Nine Counterintuitive Rules of Blitzscaling (#litres_trial_promo)

The Never-ending Need for Change (#litres_trial_promo)

Part V: The Broader Landscape of Blitzscaling (#litres_trial_promo)