Inside Intel

Inside Intel
Tim Jackson

Originally published in 1997 and now available as an ebook. The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.This edition does not include illustrations.Intel has been dubbed the most powerful chip company in the world and is now universally acknowledged as the only serious rival to Microsoft. Intel’s products are at the heart of the personal computers everyone uses at home and at work, yet the company has for many years been underestimated, to a large extent as a consequence of its secretive corporate culture.In this, the first book to be written about this company, Tim Jackson exposes a fascinating story of personal rivalry, powerful emotion, technological leadership, aggressive marketing, and spectacular failure and success. A company with as much paranoia as Apple, as much will to succeed as Microsoft, as much pig-headed arrogance as IBM, and led by some formidable characters who risked $1 billion and their entire trade reputation on concealing an error in the Pentium chip, provides the basis for a Barbarians at the Gate of a book by one of our leading authors.‘Has all the elements of a successful novel – power battles among industry titans, excessive wealth, ruthless management and even sex’ – Financial Times

COPYRIGHT (#ulink_0fd37194-d7bf-5bfe-a07b-0ce98ee7a5cf)

Fourth Estate

An imprint of HarperCollinsPublishers Ltd.

1 London Bridge Street

London SE1 9GF

www.harpercollins.co.uk (http://www.harpercollins.co.uk/)

First published in Great Britain by HarperCollinsPublishers 1997

Copyright © Tim Jackson 1997

Tim Jackson asserts the moral right to be identified as the author of this work

All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this ebook on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins ebooks

HarperCollinsPublishers has made every reasonable effort to ensure that any picture content and written content in this ebook has been included or removed in accordance with the contractual and technological constraints in operation at the time of publication

Source ISBN: 9780006387977

Ebook Edition © DECEMBER 2016 ISBN: 9780008240615

Version: 2017-01-05

DEDICATION (#ulink_4c3f946a-b350-54dc-a2d3-8deec2cf0dc2)

To Emily Marbach

CONTENTS

COVER (#u7205c27e-d9e3-5906-97d3-b0fa8caa8e5f)

TITLE PAGE (#u570f0124-4983-514c-8f97-7e7f814c6570)

COPYRIGHT (#ulink_fc3b48e9-faea-5b3f-9698-7622afe7da7f)

DEDICATION (#ulink_92792912-3bbd-55f4-843e-b1dac55d03c6)

PROLOGUE: A Half-Billion-Dollar Mistake (#ulink_8b655786-90f2-51c3-b78b-7b6612b0d2b0)

PART ONE · INNOVATION (#ulink_296bc0dc-d89e-5c49-b829-ff1baaf7fbab)

1 The Odds-On Favourite (#ulink_ea2f86d0-0953-55f7-bc50-1b52ac31a87e)

2 2,000 Starts a Week (#ulink_b412df2e-27ab-50d0-83a7-7d6dce1db49b)

3 The Third and Fourth Men (#ulink_461a49ef-de4b-500f-94c3-df4ac9c4d49a)

4 Into the Potato Patch (#ulink_6bf4c9d6-9886-5f19-bf1f-4d0473245819)

5 A Saviour from Bucks County (#ulink_021981af-9b92-5842-bd0b-8c2fad48e9a0)

6 The Rebels (#ulink_49338fad-3fe7-55f1-bcfb-364adf990c1b)

7 Yellow Snow (#ulink_97a7a01c-d302-5385-8051-61a141eaa536)

8 The Microprocessor (#ulink_9dff8fcf-8d78-571f-85e6-d9a6a7b791da)

9 Public Company (#ulink_3dad2c5b-ada9-5263-9104-ff6d17a334ac)

10 Second Source (#ulink_1cce699c-cd38-582c-99e8-e7e4abc2989a)

11 Turning Failure to Profit (#ulink_761169b0-c7cc-5c05-ad20-14d1762a7442)

12 A New Standard (#litres_trial_promo)

PART TWO · DOMINATION (#litres_trial_promo)

13 Borovoy Wins a Patent Battle (#litres_trial_promo)

14 A Competitor on the Horizon (#litres_trial_promo)

15 Penang Burning (#litres_trial_promo)

16 Gopen Beats the Union (#litres_trial_promo)

17 The Stop-Gap (#litres_trial_promo)

18 Marriages and Divorces (#litres_trial_promo)

19 Organization and Alpha Particles (#litres_trial_promo)

20 The Microma Mistake (#litres_trial_promo)

21 Crush! (#litres_trial_promo)

22 Whetstone’s Design Win (#litres_trial_promo)

PART THREE · EXCLUSION (#litres_trial_promo)

23 Seeq and Destroy (#litres_trial_promo)