Классический маркетинг

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help m…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionai…

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significan…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeb…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps …

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the compe…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative …

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candi…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конкурсов как инструментов установления конкурент…

В учебнике изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привлечение клиентуры на основе структурного подход…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, внутренней и внешней маркетинговой среды. Раскр…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, внутренней и внешней маркетинговой среды. Раскр…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by t…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater …

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt…

В учебнике раскрывается содержание и специфика маркетинга в сети Интернет, приводятся конкретные направления и примеры использования инструментов маркетинговых исследований, продвижения, контроль…

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, …