Бизнес-аналитика

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporti…

Explores real option theory applied in practice Real options are quickly becoming the valuation and decision-making method of choice for many companies, including oil and gas companies, utilities…

Every time you turn around, you run into Excel. It’s on your PC at work. It’s on your PC at home. You get Excel files from your boss. Wouldn’t you like to understand this powerful Microsoft Offic…

With more than three million users, MySQL is the most popular open-source database server in the world, providing an extremely fast, reliable, and inexpensive alternative to commercial database m…

What is this book about? Microsoft InfoPath 2003 helps developers tackle forms-based information-gathering with the full range of XML technologies. This book quickly guides experienced Office and…

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and s…

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of…

Книга представляет собой введение в теорию алгоритмов принятия решений в условиях неопределенности, включая формулировки основных математических задач и методы их решения. Рассмотрены современные…

В книге рассказывается о математическом аппарате логистической регрессии, способах интерпретации регрессионных коэффициентов, даются программные реализации методов оценивания (метод градиентного …

В книге излагаются основы моделирования данных с точки зрения языка DAX. Разбираются реальные бизнес-сценарии, связанные с учетом складских запасов, прогнозированием, взаимодействием между отдела…

В большинстве учебников по регрессии основное внимание уделяется теории и простейшим примерам. Однако настоящие задачи прикладной статистики сложнее и многограннее. Эта книга не о теории регресси…

Stuart Emmett and Vivek Sood's book provides a clear strategic overview and actionable plan for the implementation of green supply chains. For anyone grappling with the elements required to chang…

This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, …

The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using the…

Make the most of your data using the power of Excel When you think of data, do you think of endless rows and columns in spreadsheets? Excel Dashboards and Reports For Dummies, 3rd Edition shows y…

International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial positions. This rich, clear reference covers all …

Transform your organization's data into actionable insights with Tableau Tableau is designed specifically to provide fast and easy visual analytics. The intuitive drag-and-drop interface helps yo…

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power…

Streamline KPIs to craft a simpler, more effective system of performance measurement Key Performance Indicators provides an in-depth look at how KPIs can be most effectively used to assess and dr…

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maxim…