Контент-маркетинг

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integra…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading m…

Николай Климович – один из лучших и наиболее ярких SEO-специалистов России. Получил два высших образования по специальностям «психология» и «клиническая психология». Наработав опыт научных исслед…

В настоящем учебнике рассмотрена культура коротких вирусных сообщений, основанная на масштабном внедрении в социальную реальность мемов. Мемы, будучи коммуникативными конструктами, «заражают» шир…

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Fac…

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across al…

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has c…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.…

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, thi…

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to chang…

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business sh…

The inside information that marketers and social media practitioners have been dying to get their hands on… It seems like every day another self-appointed social media «guru» appears on the scene…

A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral…

Аудиокнига «Архетипические образы силы и лидерства в рекламе» в формате подкастов практическое руководство по созданию мощных, запоминающихся рекламных кампаний. Аудиокнига будет полезена: - PR-с…

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, exec…

A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide qui…

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savv…

Книга «Медийные коммуникации: Начало» является введением в мир медиа и коммуникаций. Автор раскрывает основы успешной работы в медийной сфере, делая акцент на важность понимания аудитории, бренди…

Эта книга – о том, как вести социальные сети с пользой: и для дела, и для себя. О том, как создавать контент, который вызывает доверие, помогает продвигать и продавать – без надрыва и без погони …

В этой книге описано, как искусственный интеллект используется на каждом этапе SEO-продвижения сайта – от технической оптимизации до создания контента и линкбилдинга. Представлены уникальные алго…