Маркетинг

What if chaos is good? What if random complexity is not the enemy, but a competitive asset instead? Could it be possible to thrive in the chaos, to actually harness it during your sales conversat…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Follow…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on…

Неправильно говорить «создание брендинга», так как брендинг сам по себе уже является процессом создания бренда. Эта книга поможет тебе глубже понять структуру бренда и, что не менее важно, ощути…

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater t…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to…

Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and pr…

Вниманию читателя предложен материал для тестирования остаточных знаний у студентов темы: «Планирование маркетинговых мероприятий» учебной дисциплины «Бизнес-планирование». Уровень высшего образо…

Свадьба - обряд объединения двух любящих сердец, древний ритуал, направленный на создание семьи для продолжения рода. Со свадьбой связано множество поверий, примет, песен, обрядов. Свадьба - это …

Книга Как привлекать клиентов. Современные маркетинговые стратегии для бизнеса любого масштаба это ваш путеводитель в мире эффективного маркетинга. В ней раскрываются ключевые принципы и методы,…

Сатира, абсурд, немного мистики и о жизни. О том, как пережить интервью и устроиться на работу мечты, о трудовой этике, маркетинге и ружье.

Balanced coverage of natural cosmetics, and what it really means to be «green» The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to …

Praise for The Age of Responsibility «Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms nee…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; w…

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and be…

The only nonprofit orientation to coaching skills available, Coaching Skills for Nonprofit Leaders will provide nonprofit managers with an understanding of why and how to coach, how to initiate c…

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make op…

This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufact…