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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.…

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject Th…

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This…

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject Th…

Improve engagement, productivity, and motivation with effective employee recognition Recognizing and Engaging Employees for Dummies gives you the tools and information you need to improve morale,…

The fun and friendly guide to really understanding math U Can: Basic Math & Pre-Algebra For Dummies is the fun, friendly guide to making sense of math. It walks you through the «how» and «why» to…

A major shift is stirring in the corporate world today. Leaders at all levels are feeling a sense of restlessness, with many questioning the value of what they do and why they do it. Intuitively …

The fast and easy way to score higher on the GRE Does the thought of preparing for the GRE give you goose bumps? Fear not! This new edition of GRE For Dummies with Online Practice gives you a com…

Hundreds of practice problems to help you ace anatomy and physiology Are you flummoxed by phalanges, stymied by the scapula, or perplexed by pulmonary capillaries? Look no further. Topic by topic…

Practical options pricing for better-informed investment decisions. The Heston Model and Its Extensions in VBA is the definitive guide to options pricing using two of the derivatives industry's m…

A comprehensive guide to living trusts, with expert financial and legal guidance The Living Trust Advisor is an expert guide for both advisors and their clients on the complex process of establis…

Make the most of your data using the power of Excel When you think of data, do you think of endless rows and columns in spreadsheets? Excel Dashboards and Reports For Dummies, 3rd Edition shows y…

The ultimate CISA prep guide, with practice exams Sybex's CISA: Certified Information Systems Auditor Study Guide, Fourth Edition is the newest edition of industry-leading study guide for the Cer…

The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy…

Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analy…

1,001 ACT questions with step-by-step solutions Ready to take the ACT? No sweat! With 1,001 ACT Practice Questions For Dummies you get 1,001 opportunities to prepare for the test. Complete with d…

The ultimate guide to Revit Architecture just got even better Mastering Autodesk Revit 2017 for Architecture is the bestselling guide for Revit Architecture users of all levels, with focused disc…

The only Revit tutorial guide based on a real project workflow Autodesk Revit Architecture No Experience Required is the ultimate real-world guide for mastering this increasingly prevalent BIM so…

1,001 SAT practice questions—at your fingertips Setting your sights on college? Ready to take the SAT? Get a head start on a high score with 1,001 SAT Practice Questions For Dummies. Inside, you'…

Cut risk and generate profit even after the market drops The Second Leg Down offers practical approaches to profiting after a market event. Written by a specialist in global macro, volatility and…